Bullseye (mascot)

This article is about Target Corporation's advertising campaigns. For the Oliver Twist character, see Bill Sikes.

Bullseye at the 2008 ceremonial start of the Iditarod

Bullseye is a Bull Terrier (Miniature) and trademark of the Target Brands, a subsidiary of Target Corporation. The dog is female, but is used to play a male dog character. She has a pure white coat, and has Target Corporation's bullseye logo painted around its left eye. She is featured in Target's commercial campaigns and in store sale signing and is used in various marketing campaigns. Target also offers the dog as a stuffed toy for special events or employee recognition. The original Target dog was American Kennel Club CH Kingsmere Moondoggie, affectionately known as "Smudgie".