Bullseye at the 2008 ceremonial start of the Iditarod
Bullseye (formerly known as Spot) is a Bull Terrier and the official mascot of Target Corporation. The dog is featured in Target's commercial campaigns and in store sale signage and is used in various marketing campaigns. The dog used in marketing campaigns is often female, but is used to play a male dog character. She has a pure white coat, and has Target Corporation's bullseye logo painted around her left eye hence her name. The makeup used on Bullseye is all natural and non-toxic. Target also offers the dog as a stuffed toy for special events or employee recognition. The original Target dog was American Kennel Club Ch. Kingsmere Moondoggie, affectionately known as "Smudgie." The current mascot is a descendant from the breeder Skyline Bull Terriers, located in Massachusetts.
Bullseye lives on a ranch just north of Los Angeles, belonging to her owner and trainer, David McMillan, operator of Worldwide Movie Animals. The ranch is home to the Target dog Nikki, although Target will not reveal whether this is the nickname of the current Bullseye or her predecessor.