Bundaberg Brewed Drinks
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| Type | Private |
|---|---|
| Industry | Drink manufacturing |
| Founded | 1960 |
| Founder(s) | Cliff Fleming |
| Key people | John McLean (CEO) |
| Products | Beverages |
Bundaberg Brewed Drinks Pty Ltd is an Australian-based, beverages manufacturer in Bundaberg, Queensland. Bundaberg Brewed Drinks uses traditional brewing processes to produce non-alcoholic products. Bundaberg Brewed Drinks are exported to over 30 countries.
The company was established in 1960.[1] The founder was Cliff Fleming who remains the chairman of the company.[1] The current CEO is John McLean.
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[edit] Product Range
There are eleven flavours in their range as well as four diet varieties and specific country variants. The eleven flavours include Bundaberg Ginger Beer, Bundaberg Lemon Lime and Bitters, Bundaberg Sarsaparilla, Bundaberg Root Beer, Bundaberg Burgundee (Creaming Soda), Bundaberg Peachee, Bundaberg Pink Grapefruit, Bundaberg Guava, Bundaberg Blood Orange, Bundaberg Lemon Ale and Bundaberg Apple Ale.
The diet range includes Bundaberg Diet Ginger Beer, Bundaberg Diet Lemon Lime and Bitters, Bundaberg Diet Sarsaparilla and Bundaberg Diet Root Beer Royal Crown Draft Premium Cola is produced under licence.
[edit] Tourism
In 2005, Bundaberg Brewed Drinks opened their tourist facility, The Bundaberg Barrel, in Bundaberg. The Barrel has a 3D hologram video, interactive displays on the brewing process and taste testing.
[edit] Brewing process
Bundaberg Brewed Drinks most famous drink is their Ginger Beer. It is made through the following process. The Ginger root is ground to a coarse powder. Bundaberg Brewed Drinks uses dried ginger root which is dried using a special process that ensures the natural flavour is preserved. The ground ginger is mixed with cane sugar and water. The mixture is heated to release flavours, sugars and starches from the ginger. The ginger starches are also broken down into fermentable sugars.
Yeast is added to ferment the wort. A special yeast is used in the natural brewing process which extracts optimum ginger flavour and the distinctive taste of Bundaberg Ginger Beer. After fermentation, the ginger is filtered. The ginger beer at this stage is a concentrate or strong ginger beer. It is stored this way to maximise maturation. After maturation, the ginger beer is diluted with water, sugar and citric acid to drinking strength and filtered. It is then sent to the filler where it is carbonated and put into bottles.
[edit] See also
[edit] References
- ^ a b "Bundaberg Brewed Drinks Pty Ltd: Private Company Information". BusinessWeek Snapshot. Bloomberg. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=50178543. Retrieved 24 November 2011.
