Video game industry
|Predecessor(s)||Bungie Software Products Corporation|
|Founded||Chicago, Illinois, US (May 1991)|
|Headquarters||Bellevue, Washington, United States|
|Products||List of Bungie video games|
|Owner(s)||Independent (1991–2000; 2007–present)
Microsoft Studios (2000–2007)
|Divisions||Bungie West (Dissolved)|
Bungie, Inc., is an American video game developer currently located in Bellevue, Washington, U.S.. The company was established in May 1991 as Bungie Software Products Corporation by University of Chicago undergraduate student Alex Seropian, who later brought in programmer Jason Jones after publishing Jones' game Minotaur: The Labyrinths of Crete. Originally based in Chicago, Illinois, the company concentrated primarily on Macintosh games during its early years and created two very successful video game franchises called Marathon and Myth. A West Coast offshoot produced the PC and console title Oni.
Microsoft acquired Bungie in 2000; its then-current project was repurposed into a launch title for Microsoft's new Xbox console, called Halo: Combat Evolved. Halo went on to become the Xbox's "killer application", selling millions of copies and spawning a billion dollar franchise.
On October 5, 2007, Bungie announced that it had split from Microsoft and became a privately held independent company, Bungie LLC. The company later incorporated and signed a ten-year publishing deal with Activision Blizzard.
Among Bungie's side projects are Bungie.net, the company's official website, which includes company information, forums, and statistics-tracking and integration with many of its games. Bungie.net also serves as the platform from which Bungie sells company-related merchandise out of the Bungie Store and runs other projects, including Bungie Aerospace, its charitable organization The Bungie Foundation, a podcast, and online publications about game topics. The company is known for its informal and dedicated workplace culture, and is currently working on multiple projects with Activision, starting with a new IP under the name Destiny.
In the early 1990s, Alex Seropian was pursuing a mathematics degree at the University of Chicago, as the university did not offer undergraduate degrees in computer science. Seropian's first video game was a Pong clone called Gnop! (Pong spelled backwards). Seropian released Gnop! free of charge, though a few players paid Seropian for the source code. Living at home shortly before graduation, his father's wishes for him to get a job convinced Seropian to start his own game company instead. Seropian founded Bungie in 1991 to publish Operation: Desert Storm. Seropian culled funding from friends and family, assembling the game boxes and writing the disks himself. Operation: Desert Storm sold 2,500 copies, and Seropian looked for another game to publish.
Seropian met programmer Jason Jones in an artificial intelligence course at the University of Chicago. Jones was a longtime programmer who was porting a game he wrote, called Minotaur, from an Apple II to the Apple Macintosh platform. Jones recalled, "I didn't really know [Alex] in the class. I think he actually thought I was a dick because I had a fancy computer." Seropian and Jones partnered to release the role-playing video game as Minotaur: The Labyrinths of Crete in 1992; while Jones finished the coding, Seropian handled design and publicity. The game relied on a then-uncommon internet modems and AppleTalk connections for play and sold around 2,500 copies, but it developed a devoted following.
The team focused on the Macintosh platform, not Windows-based personal computers, because the Mac market was more open and Jones had been raised on the platform. While Jones was responsible for many of the creative and technical aspects, Seropian was a businessman and marketer. "What I liked about [Seropian] was that he never wasted any money," Jones recalled. With no money to hire other personnel, the two assembled Minotaur boxes by hand in Seropian's apartment. While the pair remained low on funds—Seropian's wife was largely supporting him—the modest success of Minotaur gave the duo enough money to develop another project.
Inspired by the shooter game Wolfenstein 3D, Jones wrote a 3D game engine for the Mac. Bungie's next game was intended to be a 3D port of Minotaur, but Jones and Seropian found that Minotaur's top-down perspective gameplay did not translate well to the 3D perspective, and did not want to rely on modems. Instead, they developed a new storyline for the first-person shooter that became Pathways Into Darkness, released in 1993. Jones did all the coding, with his friend Colin Brent creating the game's art. The game was a critical and commercial success, winning awards including Inside Mac Games' "Adventure Game of the Year" and Macworld's "Best Role-Playing Game."
Pathways beat sales expectations and became Bungie's first commercial success. Bungie moved from a one-bedroom apartment to a studio in Chicago's South Side on South Halsted Street; Seropian and Jones's first full-time employee, Doug Zartman, joined in May 1994 to provide support for Pathways, but became Bungie's public relations person, honing Bungie's often sophomoric sense of humor and irreverence. Bungie composer Martin O'Donnell remembered that the studio's location, a former girl's school next to a crack house, "smelled like a frat house after a really long weekend" and reminded staff of a locale from the Silent Hill horror video games.
Marathon, Myth and Oni
Bungie's next project began as a sequel to Pathways into Darkness, but evolved into a futuristic first person shooter called Marathon. Among its contributions to gaming was the first control system where players could use the mouse to look up and down as well as pan side-to-side. Pathways had taught Bungie the importance of story in a game, and Marathon featured computer terminals where players could choose to learn more about the game's fiction. The studio became what one employee termed "your stereotypical vision of a small computer-game company—eating a lot of pizza, drinking a lot of Coke" while the development team worked 14 hours every day for nearly six months.
After showing the game at the Macworld Expo, Bungie was mobbed with interest and orders for the game. The game was not finished until December 14, 1994; Jones and a few other employees spent a day at a warehouse assembling boxes so that some of the orders could be filled before Christmas. The game was a critical and commercial success, and is regarded as a relatively unknown but important part of gaming history. It served as the Mac alternative to DOS PC-only games like Doom and System Shock. The game's volume of orders was unprecedented for the studio, who found that its old method of mail or phone orders could not scale to the demand and hired another company to handle the tens of thousands of orders. Marathon also brought Bungie attention from press outside the small Mac gaming market.
The first game's success led to a sequel, Marathon 2: Durandal. The series introduced several elements, including cooperative mode, which made their way to later Bungie games. The game was released November 24, 1995, and outsold its predecessor. When Bungie announced its intention to port the game to the Windows 95 operating system, however, many Mac players felt betrayed, and Bungie received a flood of negative mail. Seropian saw the value of moving into new markets and partnering with larger supply chains, although he lamented the difficult terms and "sucky" contracts distributors provided. The game released on Windows 95 in September 1996.
After Marathon, Bungie moved away from first-person shooters to release a strategy game, Myth. The games stressed tactical unit management as opposed to the resource gathering model of other combat strategy titles. The Myth games won several awards and spawned a large and active online community. Myth: The Fallen Lords was the first Bungie game to be released simultaneously for both Mac and Windows platforms.
The success of Myth enabled Bungie to change Chicago offices and establish a San Jose, California based branch of the studio, Bungie West, in 1997. Bungie West's first and only game would be Oni, an action title for the Mac, PC and PlayStation 2.
Halo and buyout
In 1999, Bungie announced its next product, Halo, originally intended to be a third-person shooter game for Windows and Macintosh. Halo's public unveiling occurred at the Macworld Expo 1999 keynote address by Apple's then-interim-CEO Steve Jobs (after a closed-door screening at E3 in 1999).
On June 19, 2000, soon after Halo's preview at Electronic Entertainment Expo 2000, Microsoft announced that it had acquired Bungie Software and that Bungie would become a part of the Microsoft Game Division under the name Bungie Studios. Halo would be developed as an exclusive, first-person shooter title for the Xbox. The reasons for Bungie accepting Microsoft's offer were varied. Jones stated that "I don't remember the details exactly, it was all a blur. We'd been talking to people for years and years—before we even published Marathon, Activision made a serious offer. But the chance to work on Xbox—the chance to work with a company that took the games seriously. Before that we worried that we'd get bought by someone who just wanted Mac ports or didn't have a clue." Martin O'Donnell, who had joined Bungie as an employee only ten days before the merger was announced, remembers that the stability of the Xbox as a development platform was not the only benefit. Around the same time, it was discovered that Asian versions of Myth II could entirely erase a player's hard drive; the glitch led to a massive recall of the games right before they shipped, which cost Bungie nearly one million dollars. O'Donnell stated in a Bungie podcast that this recall created some financial uncertainty, although accepting the offer was not something "Bungie had to do." Seropian and Jones had refused to accept Microsoft's offer until the entire studio agreed to the buyout.
As a result of the buyout, the rights to Myth and Oni were transferred to Take-Two Interactive as part of the three-way deal between Microsoft, Bungie and Take-Two; most of the original Oni developers were able to continue working on Oni until its release in 2001. Halo: Combat Evolved, meanwhile, went on to become a critically acclaimed hit, selling more than 6.5 million copies, and becoming the Xbox's flagship franchise.
Halo's success led to Bungie creating two sequels. Halo 2 was released on November 9, 2004, making more than $125 million on release day and setting a record in the entertainment industry. Halo 3, the final installment in the original Halo trilogy, was released on September 25, 2007 and surpassed Halo 2's records, making $170 million in its first twenty-four hours of release.
On October 1, 2007, Microsoft and Bungie announced that Bungie was splitting off from its parent and becoming a privately held Limited Liability Company named Bungie LLC. As outlined in a deal between the two, Microsoft would retain a minority stake and continue to partner with Bungie on publishing and marketing both Halo and future projects, with the Halo intellectual property belonging to Microsoft.
While Bungie planned on revealing a new game at E3 2008, Bungie studio head Harold Ryan announced that the unveiling was canceled. Almost three months later, Bungie announced that the new game was a prequel and expansion to Halo 3 titled Halo 3: Recon. The next month, Bungie changed game's title from Halo 3: Recon to Halo 3: ODST. At E3 2009, Bungie and Microsoft revealed the company was developing another Halo-related game, Halo: Reach, for release in 2010. Reach was the last game in the Halo franchise to be developed by Bungie.
Bungie continued expanding, though it did not commit to details about new projects and ship dates. The company grew from roughly 120 employees in May 2008 to 165 in June 2009, outgrowing the studio Microsoft developed. Ryan helped redesign a former multiplex movie theater in Bellevue into new Bungie offices, with 80,000 square feet (7,400 m2) replacing the 41,000 square feet (3,800 m2) the company occupied previously.
On April 29, 2010, Bungie announced that it was entering into a 10-year publishing agreement with publisher Activision Blizzard. Under Bungie's agreement with Activision, new intellectual property developed by Bungie will be owned by Bungie, not Activision, in a deal similar to the EA (Electronic Arts) Partners Program.
On June 30, 2011, Bungie announced the "Bungie Aerospace" project (Slogan "Per audacia ad astra" meaning "Boldly to the stars".) The project is intended to provide independent game developers with publishing, resources, and support, including access to the Bungie.net platform. On November 18, 2011, Bungie Aerospace published its first game, Crimson: Steam Pirates, for iOS, developed by startup video game developer Harebrained Schemes. In addition to publishing and distributing Crimson, Bungie Aerospace also provided players with statistical support and a dedicated discussion forum on Bungie.net.
On February 17, 2013, Bungie officially announced its upcoming new game Destiny, with launches slated for the PlayStation 3, PlayStation 4, Xbox 360, and Xbox One platforms. It was also confirmed that the game will launch on September 9, 2014.
Bungie.net serves as the main official portal for interaction between company staff and the community surrounding Bungie's games. When Bungie was bought by Microsoft, the site was originally seen as in competition with Microsoft's own Xbox.com site, but community management eventually won out as the bigger concern. The site has been redesigned several times.
During Bungie's involvement with the Halo franchise, the site recorded statistics for each game played. This information included statistics on each player in the game, and a map of the game level showing where kills occurred, called "heatmaps." On January 31, 2012, Bungie announced that, as of March 31, 2012, Bungie.net would no longer update Halo game statistics and Halo player service records, host new user-generated Halo content, or operate Halo's "Bungie Pro" service. Bungie's cessation of these services on March 31 completed the transition process of all data for Halo games being managed by 343 Industries.
While Bungie had long provided places for fans to congregate and talk about games, as well as releasing new information and screenshots over Bungie.net, it historically had made less effort and been less successful at providing access to the inside workings of Bungie and its staff. As part of a move to become more familiar with fans, Bungie recruited recognized and respected voices from the fan community, including writers Luke Smith, Eric Osborne, and others. The developer hosts a podcast where staff members are interviewed in a round-table, informal atmosphere.
Bungie also has an iOS application that allows stat-tracking on the go.
Martin O'Donnell described Bungie's workplace culture as "a slightly irreverent attitude, and not corporate, bureaucratic or business-focused"; artist Shi Kai Wang noted that when he walked into Bungie for an interview, "I realized that I was the one who was over-dressed, [and] I knew this was the place I wanted to work." Frank O'Connor comically noted that at a Gamestop conference, the Bungie team was told to wear business casual, to which O'Connor replied "We [Bungie] don't do business casual."
This informal, creative culture was one of the reasons Microsoft was interested in acquiring Bungie, although game designer Jordan Weisman said that Microsoft came close to destroying the company's development culture, as it had with the now-defunct FASA Studio. Studio head Harold Ryan emphasized that even when Bungie was bought by Microsoft, the team was still independent:
One of the first things [Microsoft] tried after acquiring Bungie, after first attempting to fully assimilate them, was to move Bungie into a standard Microsoft building with the rest of the game group. But unlike the rest of the teams they'd brought in previously, Bungie didn't move into Microsoft corporate offices – we tore all of the walls out of that section of the building and sat in a big open environment. Luckily Alex and Jason [Seropian and Jones, Bungie's founders] were pretty steadfast at the time about staying somewhat separate and isolated.
Microsoft eventually moved the studio to Kirkland, Washington. Despite the move, financial analyst Roger Ehrenberg declared the Bungie-Microsoft marriage "doomed to fail" due to these fundamental differences. Bungie also pointed out that it was tired of new intellectual property being cast aside to work on the Halo franchise. Edge described the typical Bungie employee as "simultaneously irreverent and passionately loyal; fiercely self-critical; full of excitement at the company's achievements, no matter how obscure; [and] recruited from its devoted fanbase."
The Bungie workplace is highly informal, with new and old staff willing to challenge each other on topics, such as fundamental game elements. Staff are able to publicly criticize their own games and each other. Fostering studio cooperation and competition, Bungie holds events such as the "Bungie Pentathlon", in which staff square off in teams playing games such as Halo, Pictionary, Dance Dance Revolution, and Rock Band. Bungie also faced off against professional eSports teams and other game studios in Halo during "Humpdays", with the results of the multiplayer matches being posted on Bungie.net.
Bungie's staff and fans, known as the "Seventh Column," have banded together for charity and other causes. After Hurricane Katrina, Bungie was one of several game companies to announce its intention to help those affected by the hurricane, with Bungie donating the proceeds of special t-shirts to the American Red Cross; after the 2010 Haiti earthquake, Bungie sold "Be a Hero" t-shirts and donated money to the Red Cross for every Halo 3 or ODST player on Xbox Live who wore a special heart-shaped emblem. Other charity work Bungie has done included auctioning off a painting of "Mister Chief" by Frank O'Connor, a Halo 2 soda machine from Bungie's offices, and collaborating with Child's Play auctions. In 2011, Bungie formed a nonprofit organization, named Bungie Foundation.
Many of Bungie's employees have left the company to form their own studios. Double Aught was a short-lived company composed of several former Bungie team members, founded by Greg Kirkpatrick. Seropian left to form Wideload Games, creator of Stubbs the Zombie in "Rebel Without a Pulse". Other companies include Giant Bite, founded by Hamilton Chu (former lead producer of Bungie Studios) and Michal Evans (former Bungie programmer), and Certain Affinity, founded by Max Hoberman (the multiplayer design lead for Halo 2 and Halo 3); Certain Affinity's team included former Bungie employees David Bowman and Chad Armstrong (who later returned to Bungie). The company collaborated with Bungie in releasing the last two downloadable maps for Halo 2 and the downloadable Defiant Map Pack for Halo: Reach. 343 Industries, a game studio formed by Microsoft to manage the Halo series following the launch of Halo: Reach, also boasts several former Bungie employees, including former Community Manager Frank O'Connor.
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