Burger King Kingdom

Burger King Kingdom
Agency:	JWT
Client:	Burger King
Year:	1976-1980

The Burger King Kingdom is a fantasy world associated with Burger King.

History

The Burger King Kingdom was the name of Burger King's answer to McDonaldland during the mid-1970s. In the late 1980s, the Burger King Kingdom characters were largely phased out.

Starting in 2003, the Burger King began to be reused in Burger King ads, albeit as a man in a mask and King costume, rather than a full live-action portrayal.

Characters

• The Burger King: A bearded king that ruled the Burger King Kingdom.
• Sir Shake-A-Lot: A knight that wears an armor made of BK Cups and has a craving for milkshakes. Sir Shake-a-lot always shivers because he drinks milkshakes so much he is always cold. Sir Shake-A-Lot's voice can be heard in the video game Sneak King commenting, "The King! He's so sneaky!"
• The Burger Thing: A large hamburger puppet designed to be a 3-D painting. Voiced by Frank Welker.
• The Duke of Doubt: A duke who is the Burger King's arch-nemesis who constantly doubted the King's magic.
• The Wizard of Fries: A robot powered by the french fries in its glass dome head. It can "multi-fry" where it takes a single french fry and duplicates it endlessly.

See also

• Burger King Kids Club
• McDonaldland
• The Subservient Chicken

External links

• Slate.com article about the 2004 ad
• TV Acres: An article about the evolution of The Burger King