Place of origin
|Australia/ New Zealand Eastern pacific|
|Cookbook:Burger Rings Burger Rings|
Burger Rings are a burger-flavoured Australian and New Zealand snack food distributed by the Twisties corporation but owned by its parent company The Smith's Snackfood Company (which, in turn is owned by PepsiCo) in Australia and Bluebird Foods Limited in New Zealand.
These iconic snacks emerged in 1974.
In Australia, Burger Rings are available in 30g, 50g, 90g, 100g, 180g and 200 gram bags, as well as 15-pack multipacks. In New Zealand they are available in 30g and 130g bags, and 108g 6-pack multipacks.
A memorable advertisement for the product was aired on Australian TV in the 1980s with a Star Wars theme. It featured a faux Luke Skywalker character on Tatooine. He got out of his Landspeeder to be confronted by a large group of Jawas asking for his Burger Rings. He begrudgingly shares them only to be left with a single Burger Ring. A Jawa swiftly grabs that last one and the ad ends.
A radio ad campaign in the 1980s joked that Burger Rings were possibly made of rubber tyres, but concluded with the catch-phrase 'they taste good but!'.
|This article relies on references to primary sources. (April 2007)|