|Traded as||NYSE: BKW, formerly BKC|
|Genre||Fast food restaurant|
|Headquarters||5505 Blue Lagoon Drive,
Miami-Dade County, Florida, United States
|Revenue||US$1.97 billion (FY 2012):6|
|Operating income||US$363.0 million (FY 2012):36|
|Net income||US$117.7 million (FY 2012):6|
|Total assets||US$5.564 billion (FY 2012):12|
|Total equity||US$1.175 billion (FY 2012):12|
|Employees||34,248 (FY 2011)|
|Parent||Burger King Holdings Inc.|
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King. Over the next half century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in BK in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes.
At the end of fiscal year 2013, Burger King reported it had over 13,000 outlets in 79 countries; of these, 66 percent are in the United States and 99 percent are privately owned and operated with its new owners moving to an entirely franchised model by the end of 2013. BK has historically used several variations of franchising to expand its operations. The manner in which the company licenses its franchisees varies depending on the region, with some regional franchises, known as master franchises, responsible for selling franchise sub-licenses on the company's behalf. Burger King's relationship with its franchises has not always been harmonious. Occasional spats between the two have caused numerous issues, and in several instances the company's and its licensees' relations have degenerated into precedent-setting court cases.
The Burger King menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes in 1954, to a larger, more diverse set of product offerings. In 1957, the Whopper was the first major addition to the menu; it has since become Burger King's signature product. Conversely, BK has introduced many products which failed to catch hold in the marketplace. Some of these failures in the United States have seen success in foreign markets, where BK has also tailored its menu for regional tastes. From 2002 to 2010, Burger King aggressively targeted the 18–34 male demographic with larger products that often carried correspondingly large amounts of unhealthy fats and trans-fats. This tactic would eventually come to hurt the company's financial underpinnings and cast a negative pall on its earnings. Beginning in 2011, the company began to move away from the previous male-oriented menu and introduce new menu items, product reformulations, and packaging as part of 3G Capital's restructuring plans of the company.
The 1970s were the "Golden Age" of Burger King advertising, but beginning in the early 1980s, the company's advertising began to lose focus; a series of less successful ad campaigns created by a procession of advertising agencies continued for the next two decades. In 2003, Burger King hired the Miami-based advertising agency of Crispin Porter + Bogusky (CP+B). CP+B completely reorganized Burger King's advertising with a series of new campaigns centered on a redesigned Burger King character accompanied with a new online presence. While highly successful, some of CP+B commercials were derided for perceived sexism or cultural insensitivity. New owner, 3G Capital, terminated the relationship with CP+B in 2011 and moved its advertising to McGarryBowen to begin a new product oriented campaign with expanded demographic targeting.
The predecessor to Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King. After visiting the McDonald brothers' original store location in San Bernardino, California, the founders and owners (Keith J. Kramer and his wife's uncle Matthew Burns) purchased the rights to two pieces of equipment called "Insta" machines and opened their first restaurants, based around a cooking device called an Insta-Broiler. The Insta-Broiler oven proved so successful at cooking burgers, they required all of their franchises to use the device. After the company faltered in 1959, it was purchased by its Miami, Florida franchisees, James McLamore and David R. Edgerton. They initiated a corporate restructuring of the chain, first renaming the company Burger King. They ran the company as an independent entity for eight years (eventually expanding to over 250 locations in the United States), before selling it to the Pillsbury Company in 1967.:28
Pillsbury management tried several times to restructure Burger King in the late 1970s and early 1980s. The most prominent change came in 1978, when Burger King hired McDonald's executive Donald N. Smith to help revamp the company. In a plan called Operation Phoenix,:118 Smith restructured corporate business practices at all levels of the company. Changes included updated franchise agreements, a broader menu,:119:66 and new, standardized restaurant designs. Smith left Burger King for PepsiCo in 1980, shortly before a system-wide decline in sales. Pillsbury Executive Vice President of Restaurant Operations Norman E. Brinker was tasked with turning the brand around and strengthening its position against its main rival, McDonald's. One of his initiatives was a new advertising campaign featuring a series of attack ads against its major competitors. This campaign started a competitive period between the top burger chains, known as the Burger Wars. Brinker left Burger King in 1984, to take over Dallas-based gourmet burger chain Chili's.
Smith and Brinker's efforts were initially effective, but, after their respective departures, Pillsbury relaxed or discarded many of their changes and scaled back on construction of new locations. These actions stalled corporate growth and sales declined again, eventually resulting in a damaging fiscal slump for Burger King and Pillsbury. Poor operation and ineffectual leadership continued to bog down the company for many years. Pillsbury was acquired by the British entertainment conglomerate Grand Metropolitan in 1989.
Initially Grand Met attempted to bring the chain top profitability under newly minted CEO Barry Gibbons, the changes he initiated during his two-year tenure were hit or miss. Successful new product introductions and product tie-ins with the Walt Disney company were offset by continuing image problems and ineffectual advertising programs. Additionally, Gibbons sold off several of the company's assets in attempt to profit from their sale and terminated many staff members. After Gibbon's departure, a series of CEO each tried to repair the brand by changing the menu, bringing in new ad agencies and other changes.
The parental disregard of the Burger King brand continued through Grand Metropolitan's merger with Guinness in 1997, when the two organizations formed the new holding company Diageo. Eventually, the ongoing, systematic institutional neglect of the brand through the string of owners damaged the company to the point where major franchises were driven out of business and its total value was significantly decreased. Diageo eventually decided to divest itself of the money-losing chain and put the company up for sale in 2000.
The twenty-first century saw the company return to independence when it was purchased from Diageo by a group of investment firms led by TPG Capital for US$1.5 billion in 2002. The new owners rapidly moved to revitalize and reorganize the company, culminating with the company being taken public in 2006 with a highly successful initial public offering. The firms' strategy for turning the chain around included a new advertising agency and new ad campaigns, a revamped menu strategy, a series of programs designed to revamp individual stores, a new restaurant concept called the BK Whopper Bar, and a new design format called 20/20. These changes successfully re-energized the company, leading to a score of profitable quarters. Yet, despite the successes of the new owners, the effects of the financial crisis of 2007–2010 weakened the company's financial outlooks while those of its immediate competitor McDonald's grew. The falling value of Burger King eventually led to TPG and its partners divesting their interest in the chain in a US$3.26 billion sale to 3G Capital of Brazil. Analysts from financial firms UBS and Stifel Nicolaus agreed that 3G would have to invest heavily in the company to help reverse its fortunes. After the deal was completed, the company's stock was removed from the New York Stock Exchange, ending a four-year period as a public company. The delisting of its stock was designed to help the company repair its fundamental business structures and continue working to close the gap with McDonald's without having to worry about pleasing shareholders. In the United States domestic market, the chain has fallen to third place in terms of same store sales behind Ohio-based Wendy's. The decline is the result of 11 consecutive quarters of same store sales decline.
Structure and operations
Burger King Holdings is the parent company of Burger King, also known as Burger King Corporation and abbreviated BKC, and is a Delaware corporation formed on 23 July 2002.:4 A publicly company, it derives its income from several sources, including property rental and sales through company owned restaurants;:3 however a substantial portion of its revenue is dependent on franchise fees.:3 During the transitional period after the acquisition of the company by 3G Capital, Burger King's board of directors was co-chaired by John W. Chidsey, formerly CEO and chairman of the company, and Alexandre Behring, managing partner of 3G Capital. By April 2011 the new ownership completed the restructuring of Burger King's corporate management and Chidsey tendered his resignation, leaving Behring as current CEO and chair.
The company operates approximately 40 subsidiaries globally that oversee franchise operations, acquisitions and financial obligations such as pensions.:Exhibit 21.1 One example of a subsidiary is Burger King Brands, Inc. which is responsible for the management of Burger King's intellectual properties. A wholly owned subsidiary established in 1990, Burger King Brands owns and manages all trademarks, copyrights and domain names used by the restaurants in the United States and Canada. It also responsible for providing marketing and related services to the parent company.
The majority of Burger King restaurants, approximately 90%, are privately held franchises. In North America Burger King Corporation is responsible for licensing operators and administering of stores. Internationally the company often pairs with other parties to operate locations or it will outright sell the operational and administrative rights to a franchisee which is given the designation of master franchise for the territory. The master franchise will then be expected to sub-license new stores, provide training support and ensure operational standards are maintained. In exchange for the oversight responsibilities, the master franchise will receive administrative and advertising support from Burger King Corporation to ensure a common marketing scheme. The 3G Capital ownership group announced in April 2011 that it would begin divesting itself of many corporate owned locations with the intent to increase the number of privately held restaurants to 95%.
As the franchisor for the brand, Burger King Holdings has several obligations and responsibilities; the company designs and deploys corporate training systems while overseeing brand standards such as building design and appearance. The company also develops new products and deploys them after presenting them to its franchises for approval per a 2010 agreement between itself and the franchise ownership groups. Burger King has limited approval over franchise operations such as minimum hours of operation and promotional pricing. Additionally Burger King designates approved vendors and distributors while ensuring safety standards at the productions facilities of its vendors.:6–9
Burger King is headquartered in a nine-story office tower by the Miami International Airport in unincorporated Miami-Dade County, Florida. Elaine Walker of the Miami Herald stated that the headquarters has a "Burger King" sign that drivers on Florida State Road 836 "can't miss." In addition the chain planned to build a neon sign on the roof to advertise the brand to passengers landing at the airport. On Monday 8 July 2002, 130 employees began working at the Burger King headquarters with the remainder moving in phases in August 2002. Prior to the moving to its current headquarters in 2002, Burger King had considered moving away from the Miami area; Miami-Dade County politicians and leaders lobbied against this, and Burger King stayed.
The company's previous headquarters were in a southern Dade County campus described by Walker as "sprawling" and "virtually hidden away." The former headquarters were located on Old Cutler Blvd in the Cutler census-designated place. The former Burger King headquarters as of 2007 houses rental offices for several companies.
When Burger King Corporation began franchising in 1959, it used a regional model where franchisees purchased the right to open stores within a geographic region.:117:64 These franchise agreements granted BKC very little oversight control of its franchisees and resulted in issues of product quality control, store image and design, and operational procedures.:118:64
During the 1970s, structural deficiencies in Burger King's franchise system became increasingly problematic for Pillsbury. A major example was the relationship between Burger King and Louisiana-based franchisee Chart House,:64 Burger King's largest franchisee group at the time with over 350 locations in the United States. The company's owners, William and James Trotter, made several moves to take over or acquire Burger King during the 1970s, all of which were spurned by Pillsbury. After the failed attempts to acquire the company, the relationship between Chart House and Burger King soured and eventually devolved into a lawsuit. Chart House eventually spun off its Burger King operations in the early 1980s into a holding company called DiversiFoods, which in turn was acquired by Pillsbury in 1984 and absorbed into Burger King's operations.
As part of the franchising reorganization segment of Operation Phoenix, Donald N. Smith initiated a restructuring of future franchising agreements in 1978. Under this new franchise agreement, new owners were disallowed from living more than one hour from their restaurants – restricting them to smaller individuals or ownership groups and preventing large, multi-state corporations from owning franchises. Franchisee were also now prohibited from operating other chains, preventing them from diverting funds away from their Burger King holdings. This new policy effectively limited the size of franchisees and prevented larger franchises from challenging Burger King Corporation as Chart House had.:64 Smith also sought to have BKC be the primary owner of new locations and rent or lease the restaurants to its franchises. This policy would allow the company to take over the operations of failing stores or evict those owners who would not conform to the company guidelines and policies. By 1988, parent company Pillsbury had relaxed many of Smith's changes, scaled back on the construction of new locations which resulted in stalled growth of the brand. Neglect of Burger King by new owner Grand Met and its successor Diageo, further hurt the standing of the brand, causing significant financial damage to BK franchises and straining relations between the parties.
By 2001 and after nearly 18 years of stagnant growth, the state of its franchises was beginning to affect the value of the company. One of the franchises most heavily affected by the lack of growth was the nearly 400-store AmeriKing. By 2001, the franchise owner, which until this point had been struggling under a nearly US$300 million debt load and been shedding stores across the US, was forced to enter Chapter 11 bankruptcy. The failure of AmeriKing deeply affected the value of Burger King, and put negotiations between Diaego and the TPC Capital-lead group on hold. The developments eventually forced Diaego to lower the total selling price of the chain by almost $750 million dollars. After the sale, newly appointed CEO Bradley (Brad) Blum initiated a program to help roughly 20 percent of its franchises, including its four largest, who were in financial distress, bankruptcy or had ceased operations altogether. Partnering with California-based Trinity Capital, LLC, the company established the Franchisee Financial Restructuring Initiative, a program to address the financial issues facing BK's financially distressed franchisees. The initiative was designed to assist franchisees in restructuring their businesses to meet financial obligations, focus on restaurant operational excellence, reinvest in their operations, and return to profitability.
Individual franchisees took advantage of the AmeriKing failure; one of BK's regional owners, Miami-based Al Cabrera, purchased 130 stores located primarily in the Chicago and the upper mid-west region, from the failed company for a price of $16 million, approximately 88 percent of their original value. The new company, which started out as Core Value Partners and eventually became Heartland Foods, also purchased 120 additional stores from distressed owners and revamped them. The resulting purchases made Cabrera the largest minority franchisee of Burger King, and Heartland one of the company's top franchises. By 2006, the company was valued at over $150 million, and was sold to New York–based GSO Capital Partners. Other purchasers included a three way group of NFL athletes Kevin Faulk, Marcus Allen and Michael Strahan who collectively purchased 17 stores in the cities of Norfolk and Richmond, Virginia; and Cincinnati-based franchisee Dave Devoy, who purchased 32 AmeriKing stores. After investing in new decor, equipment and staff retraining, many of the formerly failing stores have shown growth approaching 20 percent.
As part of 3G's restructuring plan, the company decided to divest itself of its corporate owned locations by re-franchising them to private owners and become a 100% franchised operation by the end of 2013. The project, which began in April 2012, saw the company divest corporate owned locations in Florida, Canada, Spain, Germany and other regions. The move gave the company a Q3, 2013 profit of US$68.2 million over the same quarter, 2012 of US$6.6 million.
While BK began its foray into locations outside of the continental United States in 1963 with a store in San Juan, Puerto Rico, it did not have an international presence until several years later. Shortly after the acquisition of the chain by Pillsbury, it opened its first Canadian restaurant in Windsor, Ontario in 1969.:66 Other international locations followed soon after: Oceania in 1971 and Europe in 1975 with a restaurant in Madrid, Spain. Beginning in 1982, BK and its franchisees began operating stores in several East Asian countries, including Japan, Taiwan, Singapore and South Korea. Due to high competition, all of the Japanese locations were closed in 2001; however, BK reentered the Japanese market in June 2007. BK's Central and South American operations began in Mexico in the late 1970s, and by the early 1980s in Caracas, Venezuela, Santiago, Chile and Buenos Aires, Argentina. While Burger King lags behind McDonald's in international locations by over 12,000 stores, as of 2008 it had managed to become the largest chain in several countries including Mexico and Spain. The company divides its international operations into three segments; The Middle East, Europe and Africa division (EMEA), Asia-Pacific (APAC) and Latin America and the Caribbean (LAC).:5 In each of these regions, Burger King has established several subsidiaries to develop strategic partnerships and alliances to expand into new territories. In its EMEA group, Burger King's Switzerland-based subsidiary Burger King Europe GmbH is responsible for the licensing and development of BK franchises in those regions.:5, Exhibit 21:1 In APAC region, the Singapore-based BK AsiaPac, Pte. Ltd. business unit handles franchising for East Asia, the Asian subcontinent and all Oceanic territories.:6, Exhibit 21:1 The LAC region includes Mexico, Central and South America and the Caribbean Islands and has no centralized operations group.:6, Exhibit 21:1
Australia is the only country in which Burger King does not operate under its own name.:6 When the company set about establishing operations down under in 1971, it found that its business name was already trademarked by a takeaway food shop in Adelaide. As a result, Burger King provided the Australian franchisee, Jack Cowin, with a list of possible alternative names derived from pre-existing trademarks already registered by Burger King and its then corporate parent Pillsbury, that could be used to name the Australian restaurants. Cowin selected the "Hungry Jack" brand name, one of Pillsbury's US pancake mixture products, and slightly changed the name to a possessive form by adding an apostrophe "s" forming the new name Hungry Jack's. After the expiration of the trademark in the late 1990s, Burger King unsuccessfully tried to introduce the brand to the continent. After losing a lawsuit filed against it by Hungry Jack's ownership, the company ceded the territory to its franchisee. Hungry Jack's is now the only Burger King brand in Australia; Cowin's company Hungry Jack's PTY is the master franchise and thus is now responsible for oversight of the operations that country with Burger King only providing administrative and advertising support to ensure a common marketing scheme for the company and its products.
Over a 10-year period starting in 2008, Burger King predicted 80 percent of its market share would be driven by foreign expansion, particularly in the Asia-Pacific and Indian subcontinent regional markets. While the TPG-lead group continued BK's international expansion by announcing plans to open new franchise locations in Eastern Europe, Africa and the Middle East, and Brazil, the company plan is focusing on the three largest markets – India, China and Japan. The company plans to add over 250 stores in these Asian territories, as well as other places such as Macau, by the end of 2012. Its expansion into the Indian market has the company at a competitive disadvantage with other fast food restaurants such as KFC because of the aversion of the country's large Hindu majority to beef. BK hopes to use their non-beef products, such as their TenderCrisp and TenderGrill chicken sandwiches, as well as other products to help them overcome this hurdle to expand in that country. 3G has reported that it will continue with the plans to grow globally, even ramping up the planned expansion to help increase their return on investment.:1 It is expected that 3G Brazilian-based management connections in the region may help Burger King expand in Brazil and Latin America, where it has been having problems finding acceptable franchisees.:2
At the end of its 2012 fiscal year, Burger King is the second largest chain of hamburger fast food restaurants in terms of global locations, behind industry bellwether McDonald's (32,400 locations); it is the fourth largest fast food restaurant chain overall after Yum! Brands (parent of KFC, Taco Bell and Pizza Hut totaling 37,000 locations), McDonald's, and Subway (32,000 locations).
Controversies and legal cases
Burger King has been involved in several legal disputes and cases, as both plaintiff and defendant, in the years since its founding in 1954. Disputes involving these many legal topics have affected almost every aspect of the company's operations. Depending on the ownership and executive staff at the time of these incidents, the company's responses to these challenges have ranged from a conciliatory dialog with its critics and litigants, to a more aggressive opposition with questionable tactics and negative consequences. The company's response to these various issues has drawn praise as well as accusations of political appeasement from different parties over the years.
A trademark dispute involving the owners of the identically named Burger King in Mattoon, Illinois, led to a federal lawsuit. The case's outcome helped define the scope of the Lanham act and trademark law in the United States. An existing trademark held by a shop of the same name in South Australia forced the company to change its name in Australia, while another state trademark in Texas forced the company to abandon its signature product, the Whopper, in several counties around San Antonio. Legal decisions from other suits have set contractual law precedents in regards to long-arm statutes, the limitations of franchise agreements, and ethical business practices. Many of these decisions have helped define general business dealings that continue to shape the entire marketplace.
Controversies and disputes have arisen with groups such as People for the Ethical Treatment of Animals (PETA), governmental and social agencies, and unions and trade groups over various topics. These situations have touched on legal and moral concepts such as animal rights, corporate responsibility, ethics, and social justice. While the majority of the disputes did not result in lawsuits, in many of the cases the situations raised legal questions, dealt with legal compliance, or resulted in legal remedies such as changes in contractual procedure or binding agreements between parties. The resolutions to these legal matters have often altered the way the company interacts and negotiates contracts with its suppliers and franchisees, or how it does business with the public.
Further controversies have occurred during the company's expansion in the Middle East. The opening of a Burger King location in Ma'aleh Adumim, an Israeli settlement in the Israeli-occupied Palestinian territories, led to a breach of contract dispute between Burger King and its Israeli franchise due to the hotly contested international dispute over the legality of Israeli settlements in the Palestinian territories in accordance to international law. The controversy eventually erupted into a geopolitical dispute involving Muslim and Jewish groups on multiple continents over the application of, and adherence to, international law. The case eventually elicited reactions from the members of the 22-nation Arab League. The Islamic countries within the League made a joint threat to the company of legal sanctions including the revocation of Burger King's business licenses within the member states' territories.
A related issue involving members of the Islamic faith over the interpretation of the Muslim version of canon law, Shariah, regarding the promotional artwork on a dessert package in the United Kingdom raised issues of cultural sensitivity, and, with the former example, posed a larger question about the lengths that companies must go to ensure the smooth operation of their businesses in the communities they serve.
Charitable contributions and services
Burger King has two of its own in-house national charitable organizations and programs. One is the Have It Your Way Foundation, a US-based non-profit (501(c)(3)) corporation with multiple focuses on hunger alleviation, disease prevention and community education through scholarship programs at colleges in the US. The other charitable organization is the McLamore Foundation, also a non-profit, 501(c)(3) corporation that provides scholarships to students in the US and its territories.
In various regions across the United States, Burger King and its franchises have aligned themselves with several charitable organizations that support research and treatment of juvenile cancer. Each year, these coalitions hold a fund raising drive called "A Chance for Kids", in which Burger King restaurants sell lottery-style scratch cards for $1. Each card produces a winning prize that is usually a food or beverage product, but includes (rarer) items such as shopping sprees or trips. In the Northeast, BK has affiliated itself with the Major League Baseball team the Boston Red Sox and its charitable foundation, the Jimmy Fund. The group runs the contest in Boston. In the New York City area, it operates the contest in association with the Burger King Children's Charities of Metro New York and the New York Yankees. Funds raised in these areas go to support the Dana-Farber Cancer Institute, located in Boston. In Nebraska, the company is affiliated with the Liz's Legacy Cancer Fund "BK Beat Cancer for Kids" program at the UNMC Eppley Cancer Center at the University of Nebraska Medical Center in Omaha. In the Pittsburgh region, it funded the establishment of the Burger King Cancer Caring Center, a support organization for the families and friends of cancer patients.
When the predecessor of Burger King first opened in Jacksonville in 1953, its menu consisted predominantly of basic hamburgers, French fries, soft drinks, milkshakes and desserts. After being acquired by its Miami, Florida, franchisees and renamed to its current moniker in 1954, BK began expanding the breadth of its menu by adding the Whopper sandwich in 1957. This quarter-pound (4 oz (110 g)) hamburger was created by Burger King's new owners James McLamore and David Edgerton as a way to differentiate BK from other burger outlets at the time. Since its inception, the Whopper has become synonymous with Burger King, and has become the focus of much of its advertising. The company even named its new kiosk-style restaurants Whopper Bars.
The menu component of Donald Smith's Operation Phoenix was initiated in 1978 and lead to the addition of the Burger King Specialty Sandwich line in 1979. The new product line significantly expanded the breadth of the BK menu with many non-hamburger sandwiches, including new chicken and fish offerings. The new Specialty Sandwich line was one of the first attempts to target a specific demographic, in this case adults 18–34, members of which would be willing to spend more on a higher quality product.:119 One of Smith's other significant contributions to the menu was the addition of a breakfast product line, which until this time was not a market Burger King had entered. Besides the addition of the Croissan'Wich in 1983, the breakfast menu remained almost identical to the McDonald's offerings until a menu revamp in 1985. This expansion introduced BK's "Am Express" product line, which added new products such as French toast sticks and mini-muffins.
As the company expanded both inside and outside the US, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. International variations add ingredients such as teriyaki or beetroot and fried egg to the Whopper; beer in Germany, Italy and Spain; and halal or kosher products in the Middle East and Israel. To generate additional sales, BK will occasionally introduce limited time offers (LTOs) that are versions of its core products, or new products intended for either long or short term sales. Items such as the Texas Double Whopper and various sandwiches made with mushrooms and Swiss cheese have been rotated in and out of its menu for several years, while products such as its 1993 Meatloaf Specialty Sandwich offering and accompanying limited table service, along with special dinner platters, failed to generate interest and were discontinued.
In order to appeal to as many demographic groups as possible and better compete with its competitor Wendy's, Burger King added a multi-tiered value menu in 1993 with items priced at 99¢, US$1.99 and $2.99. The additions, part of then CEO James Adamson's back to basics program also called Operation Phoenix, were an attempt to add not only a value menu, but also a line of value meals. The tiered menu was replaced with a more standard value menu in 1998, while the value meals were separated into their own menu segment. This value menu featured seven products: Whopper Jr., five-piece Chicken Tenders, a bacon cheeseburger, medium sized French fries, medium soft drink, medium onion rings, and small shake. In 2002 and 2006, BK revamped its value menu, adding and removing several different products such as chili and its Rodeo Cheeseburger. Many of these items have since been discontinued, modified or relegated to a regional menu option. To better appeal to a more adult palate and demographic, BK introduced several new products to its menu in 2003, including several new or revamped chicken products, a new salad line and its BK Joe brand of coffee. Some of the new products, including its Enormous Omelet Sandwich line and the BK Stacker line, brought negative attention due to the large portion size, and amounts of unhealthy fats and trans-fats. Many of these products featured higher quality ingredients like whole chicken breast, Angus beef, and natural cheeses such as cheddar and pepper jack. Again, not all these products, such as the BK Baguette line, have met corporate sales expectations.
With the purchase of the company in 2010, 3G began a program to restructure its menu designed to move away from the male-oriented menu that had dominated under the previous ownership. The first major item to be introduced was a reformulation of its BK Chicken Tenders product in March 2011. Over the next few months, approximately 20 new products were researched and developed while others were reformulated, including its Chef's Choice Burger. Eventually pruned down to 10 items, Burger King began deploying the items in the United States throughout 2011–2012 with the official roll out beginning April 2012. The changes included new ice cream products, smoothies, frappés and chicken strips. The Whopper was the most prominently reformulated product in this round of introductions with a new type of cheese and packaging.
Like its menu, the equipment the company cooks its hamburgers with has also evolved as the company grew. The burgers have always been broiled mechanically; the original unit, called an Insta-Broiler, was one of two pieces of equipment the founders of Insta-Burger King purchased before opening their new restaurant.:27 The Insta-Broiler worked by cooking 12 burger patties in a wire basket, allowing the patties to be cooked from both sides simultaneously.:27 When McLamore and Edgerton took over the company, besides dropping the "Insta-" prefix, they switched to an improved unit, which they called a "Flame Broiler". Designed by the two and featuring stationary burners that cooked the meat on a moving chain, the unit broke down less often, while maintaining a similar cooking rate. The company would stay with that format for the next 40 years until Burger King began developing a variable speed broiler that could handle multiple items with different cooking rates and times. These new units began testing in 1999 and eventually evolved into the two models the company deployed system-wide in 2008–2009. Accompanying these new broilers was new food-holding equipment, accompanied with a computer-based product monitoring system for its cooked products. The monitoring system allows for more concise tracking of product quality, while giving the company and its franchisees a method to streamline costs by more precisely projecting sales and product usage.
Since its foundation in 1954, Burger King has employed varied advertising programs, both successful and unsuccessful. During the 1970s, output included its Hold the pickles, hold the lettuce... jingle, the inspiration for its current mascot the Burger King, and several well known and parodied slogans such as "Have it your way" and "It takes two hands to handle a Whopper". Burger King introduced the first attack ad in the fast food industry with a pre-teen Sarah Michelle Gellar in 1981. The television spot, which claimed BK burgers were larger and better tasting than competitor McDonald's,:66 so enraged executives at McDonald's parent company that they sued all parties involved. Starting in the early 1980s and running through approximately 2001, BK engaged a series of ad agencies that produced many unsuccessful slogans and programs, including its biggest advertising flop "Where's Herb?".
Burger King was a pioneer in the advertising practice known as "product tie-in", with a successful partnership with George Lucas' Lucasfilm, Ltd., to promote the 1977 film Star Wars in which BK sold a set of glasses featuring the main characters from the movie. This promotion was one of the first in the fast food industry and set the pattern that continues to the present. BK's early success in the field was overshadowed by a 1982 deal between McDonald's and the Walt Disney Company to promote Disney's animated films beginning in the mid-1980s and running through the early 1990s. In 1994, Disney switched from McDonald's to Burger King, signing a 10-movie promotional contract which would include such top 10 films as Aladdin (1992), Beauty and the Beast (1991), The Lion King (1994), and Toy Story (1995). A partnership in association with the Pokémon franchise at the height of its popularity in 1999 was tremendously successful for the company, with many locations rapidly selling out of the toys and the replacements.
Shortly after the acquisition of Burger King by TPG Capital, L.P. in 2002, its new CEO Brad Blum set about turning around the fortunes of the company by initiating an overhaul of its flailing advertising programs. One of the first moves by the company was to reinstate its famous "Have it your way" slogan as the corporate motto. BK handed the effort off to its new advertising agency, Miami-based Crispin Porter + Bogusky (abbreviated as CP+B). CP+B was known for having a hip, subversive tack when creating campaigns for its clients, exactly what BK was looking for. One of CP+B strategies was to revive the Burger King character used during BK's 1970s/1980s Burger King Kingdom children's advertising campaign as a caricatured variation, now simply called "the King". The farcical nature of "the Burger King" centered advertisements inspired an internet meme where the King is edited into unusual situations that are either comical or menacing, many times followed with the phrase "Where is your God now?"
Additionally, CP+B created a series of new characters like the Subservient Chicken and the faux nu metal band Coq Roq, featured in a series of viral web-based advertisements on sites such as MySpace and various BK corporate pages, to compliment various television and print promotional campaigns. One of the more successful promotions that CP+B devised was the creation of a series of three advergames for the Xbox 360. Created by UK based Blitz Games and featuring company celebrity spokesman Brooke Burke, the games sold more than 3.2 million copies, placing them as one of the top selling games along with another Xbox 360 hit, Gears of War. These ad campaigns, coupled with other new promotions and a series of new product introductions, drew positive and negative attention to BK, and helped TPG and its partners realize about US$367 million in dividends.
With the late-2000s recession hitting the 18–35 demographic targeted by the CP+B created ads particularly hard, the company saw its market share decline and the company move into the red. After the completion of the sale of the company in late 2010, the new ownership group terminated Burger King's seven-year relationship with CP+B and hired rival firm McGarryBowen to create a new campaign with an expanded market reach. As part of the new campaign, McGarryBowen terminated the use of the The Burger King in the company's advertising program in favor of a new program that focused on the food and ingredients in its new advertising campaigns.
- Brandau, Mark (28 March 2011). "BK’s Chidsey to resign in April". Nation's Restaurant news. Retrieved 26 June 2011.
- Cordal, Ina Paiva; Walker, Elaine (28 October 2010). "Burger King Ousts top staff". Miami Herald. Retrieved 19 January 2011.
- 2012 8-K SEC Filing, Burger King Corporation, 15 February 2013, retrieved 24 February 2013
- Final Prospectus from Justice Holdings Ltd., Justice Holdings Ltd., 19 June 2012, retrieved 23 June 2012
- Smith, Andrew F. (30 August 2006). Encyclopedia of Junk Food and Fast Food (1st ed.). Greenwood Publishing Group. pp. 27–28. ISBN 0-313-33527-3. Retrieved 14 June 2009.
- Jakle, John A.; Sculle, Keith A.; Pappas (1999). Fast Food: Roadside Restaurants in the Automobile Age (1st ed.). JHU Press. pp. 116–117. ISBN 0-8018-6920-X. Retrieved 15 June 2009.
- Reiter, Ester (March 1996). Making Fast Food: From the Frying Pan Into the Fryer (2nd ed.). McGill-Queen's University Press. p. 64. ISBN 0-7735-1387-6. Retrieved 6 April 2008.
- Siler, Julia Flynn (11 August 1988). "Deal for Friendly Offers Official Chance to Shine". The New York Times. Retrieved 25 January 2010.
- Romeo, Peter (19 December 1988). "Brinker: a man with a vision". Nation's Restaurant News. Retrieved 3 March 2008.
- "Brinker International". Answers.com. Retrieved 19 December 2007.
- Eric N. Berg (14 November 1988). "Burger King's Angry Franchises". The New York Times. Retrieved 6 April 2008.
- Dumaine, Brian; Caminiti, Susan (23 November 1987). "A CEO Bake-Off at Pillsbury". Money Magazine (CNN Money). Retrieved 1 November 2010.
- Romero, Peter (19 December 1998). "Burger King shifts marketing chiefs: irate franchisees spark latest upheaval". Nation's Restaurant News (BNet.com). Retrieved 1 November 2010.
- Sharon, Justin (2 September 2010). "How Burger King Lost Its Crown". Minyanville. Retrieved 31 October 2010.
- Brady, Diane; Helm, Burt; Mider, Zachary R. (2 September 2010). "The Challenges Facing Burger King buyer 3G Capital". Bloomberg Business week. Bloomberg. p. 1. Retrieved 31 October 2010.
- Rodriguez, Ginger G. "History of Burger King Corporation". Funding Universe. Answers.com. Retrieved 24 October 2007.
- "Grand Met to Retain A Burger King Unit". The New York Times. Reuters. 11 August 1989. Retrieved 28 October 2009.
- Prewitt, Milford (6 April 1992). "Burger King launches new purchasing co-op". Nation's Restaurant News. BNet.com. Retrieved 28 October 2009.
- "Burger King to sell Burger King Dist. to Canadian firm". Nation's Restaurant News. BNet.com. 20 April 1992. Retrieved 28 October 2009.
- Stieghorst, Tom (22 July 1993). "Burger King Chief Yields Post". Sun Sentinel. Retrieved 21 January 2011.
- Gilpin, Kenneth (13 January 1995). "Chief Stuns Burger King In Shift to Denny's Parent". The New York Times. pp. D3. Retrieved 9 March 2010.
- "BK chief Lowes takes on chairman title". Nation's Restaurant News. BNet.com. 13 November 1995. Retrieved 13 March 2010.
- Wiemer, Graham (July 2005). "Spirits soar at Diageo". The Gale Group. Retrieved 31 December 2011.
- Reese, Shelly (4 February 2005). "It was broken, and new owner's fixing it" (reprint). The Cincinnati Enquirer. p. E1. Retrieved 12 April 2008.
- Batt, Carolyn (26 July 2002). "Cash feast for Diageo shareholders from Burger King sale". Times of London. Retrieved 31 October 2010.
- Sorkin, Andrew Ross (19 November 2002). "Deal to sell Burger King Collapses". The New York Times. Retrieved 31 October 2010.
- Trumbull, Mark (13 November 2006). "Are private buyouts good for the economy?". The Christian Science Monitor. Retrieved 24 October 2007.
- Wong, Grace (12 May 2006). "Burger King IPO set to fire up". CNN Money. Retrieved 30 September 2007.
- Krantz, Matt; Horovitz, Bruce (19 May 2006). "Burger King's IPO declared 'a success'". USA Today. pp. C1. Retrieved 26 October 2010.
- Horovitz, Bruce (22 March 2004). "Burger King zaps menu, image". USA Today. Retrieved 26 September 2007.
- "Burger King Corporation Selects Crispin Porter + Bogusky As Lead Creative Advertising Agency" (Press release). Burger King Corporation. 23 January 2006. Archived from the original on 21 January 2008. Retrieved 28 September 2010.
- "Welcome to the factory". Crispin Porter + Bogusky. Retrieved 24 October 2007.
- York, Emily Bryson (8 February 2010). "Burger King's 'Superfan' Might Just Be Your Grandma". Ad Age. Retrieved 12 February 2010.
- "Revived and Remodeling Burger King Sees Long-Term Growth". FlexNews.com (Global Data Systems). Retrieved 22 January 2010.
- Heher, Ashley M. (7 October 2009). "Burger King revamp aims for an 'edgy, futuristic' restaurant look". USA Today. Associated Press. Retrieved 24 January 2010.
- Jargon, Julie (1 February 2010). "As Sales Drop, Burger King Draws Critics for Courting 'Super Fans'". The Wall Street Journal. Yahoo.com. Retrieved 1 February 2010.
- "Falling sales force Burger King to put up 'for sale' sign". Reuters. 1 September 2010. Retrieved 31 October 2010.
- Heher, Ashley M.; Fredrix, Emily (3 September 2010). "Burger King OKs $3.2 billion (USD) buyout". The Sun News. Associated Press. Retrieved 3 September 2010.
- "Burger King sold to buy-out firm for $3.26 billion (USD) (£2.1bn)". BBC News. 2 September 2010. Retrieved 2 September 2010.
- Baertlein, Lisa (2 September 2010). "Burger King agrees to $3.3 billion (USD) sale to 3G Capital". Reuters. Retrieved 5 September 2010.
- "Burger King deal to go private closes". Market Watch. 19 October 2010. Retrieved 23 November 2010.
- "Burger King goes private". South Florida Business Journal. 19 October 2010. Retrieved 23 November 2010.
- Horovitz, Bruc e (2 April 2012). "Burger King reinvents itself with new food, new look". USA Today. Retrieved 2 April 2012.
- Brandau, Mark (28 March 2011). "BK’s Chidsey to resign in April". Nation's Restaurant News. Retrieved 13 November 2011.
- "Burger King Brands, Inc.". Bloomberg Businessweek. Retrieved 18 January 2011.
- "Chris Clouser Appointed President of Burger King Brands, Inc." (Press release). Burger King Corporation. 4 January 2002. Retrieved 17 January 2011.
- Rexrode, Christina (18 April 2011). "Burger King settles value menu franchisee lawsuit". Boston Globe. Associated Press. Retrieved 31 December 2011.
- Sanchez, Elizabeth L. (18 October 2006). "Ayala sells Burger King stake Lina, Pangilinan named as buyers.". Philippine Daily Inquirer. Retrieved 29 October 2010.
- The Gale Group (9 June 2003). "Hungry Jack's to replace BK brand in Australia". Nations Restaurant News. Retrieved 8 March 2008.
- Maze, Jonathan (1 June 2011). "BK's Latest Reimaging Plan Has Some Key Advantages". Restaurant Finance Monitor. Retrieved 31 December 2011.
- Daszkowski, Don. "Burger King Franchise Review". About.com. Franchises Guide. Retrieved 31 December 2011.
- "Burger King To End Late Night Hours". CBS Miami. 15 December 2010. Retrieved 31 December 2011.
- Walker, Elaine (15 December 2010). "Burger King pulls back on after-midnight hours". The Miami Herald.
- "We're Listening". Burger King Corporation. Retrieved 31 January 2009.
- Walker, Elaine (9 July 2002). "Burger King begins switch to new Headquarters in Miami". The Miami Herald (Highbeam.com). Retrieved 28 August 2009.
- "Home Page". Burger King. Archived from the original on 15 April 1997. Retrieved 2 October 2009.
- "Cutler CDP, Florida". U.S. Census Bureau. Retrieved 2 October 2009.
- "Bacardi U.S.A. to take over BK's planned Coral Gables headquarters". South Florida Business Journal. 8 May 2007. Retrieved 2 October 2009.
- Telberg, Rick (9 September 1985). "How Pillsbury 'stole' DiversiFoods for just $390 million". Nation's Restaurant News. Retrieved 24 August 2007.
- "DiversiFoods Net". The New York Times. 12 December 1984. Archived from the original on 30 October 2007. Retrieved 24 August 2007.
- Berman, Phyllis (15 April 2003). "Burger King's Flame-Broiled Future". Forbes. Retrieved 6 April 2006.
- Napolitano, Jo (22 December 2002). "A Fighter for Burgers and Fries". The New York Times. Retrieved 6 April 2008.
- Walker, Elaine (3 January 2002). "Burger King bolstering its many weak franchisees.". Knight-Ridder. Retrieved 6 April 2008.
- "Burger King Launches Franchisee Financial Restructuring Initiative" (Press release). Burger King Corporation on Bison.com. 3 February 2003. Retrieved 6 April 2008.
- "BK franchisee-led group buys 131 AmeriKing units" (Subscription required). Nations Restaurant News. 15 December 2003. Retrieved 12 April 2008.
- "Major Burger King Franchisee To Sell 240 Restaurants". The Miami Herald. 17 December 2006. Retrieved 12 April 2008.
- Reed, Keith (17 August 2007). "Faulk joins other black athletes to buy Burger King franchises". The Boston Globe. Retrieved 12 April 2008.
- Taylor, Kate (29 October 2013). "Burger King's Franchising Efforts Pay Off Big in 3Q". Entrepeneur Magazine. Burger King's Franchising Efforts Pay Off Big in 3Q. Retrieved 30 October 2013.
- Dostal, Erin (23 April 2013). "Burger King sells 94 Canadian restaurants". Nation's Restaurant News. Retrieved 30 October 2013.
- "Burger King Divests German Stake". Yahoo! Finance. Zaks. 6 May 2013. Retrieved 30 October 2013.
- "Burger King Corporation and Caribbean Restaurants LLC Announce PepsiCo Renewed Agreement in Puerto Rico" (Press release). Caribbean Restaurants LLC (Burger King Franchisee). 16 July 2001. Retrieved 2 November 2010.
- "Burger King Canada Franchise" (Press release). Burger King Corporation. Retrieved 6 October 2010.
- "Burger King slips into Hungry Jacks uniform". the Sydney Morning Herald. Associated Press. 2 June 2003. Retrieved 8 March 2008.
- "Spain Nixes Burger King Ad". Associated Press. 16 November 2006. Retrieved 2 November 2010.
- Kageyama, Yuri (8 June 2007). "Burger King back in Japan after 6 years". QSR Magazine. Retrieved 25 August 2007.
- "Burger King CEO John Chidsey on Innovation, Trust, and "The King"". Knowledge@Emory. Emory University. 15 November 2007. Retrieved 1 March 2008.
- "The Burger King Brand Enters Poland" (Press release). Burger King Corporation. 12 March 2007. Retrieved 10 October 2010.
- "The Burger King Brand Positioned for Growth in Taiwan" (Press release). Burger King Corporation. 2 October 2008. Retrieved 10 October 2010.
- Terry, Andrew; Forrest, Heather (2008). "Where's the Beef? Why Burger King Is Hungry Jack's in Australia and Other Complications in Building a Global Franchise Brand". Northwestern Journal of International Law and Business, 2008 28 (2): pp. 171–214. ISSN 0196-3228.
- Restaurant Business News (30 May 2003). "Burger King Re-flags Australian Stores". AllBusiness.com. Retrieved 29 September 2007.
- Becker, Nicola (4 September 2007). "Burger King aiming for Asian expansion". Euromonitor International. Retrieved 1 March 2008.
- "The Burger King Brand Enters Poland" (Press release). Burger King Corporation. 17 March 2007. Retrieved 25 August 2007.
- Levitov, Maria (5 May 2006). "Burger King Mulls Franchises". The St. Petersburg Times. Retrieved 25 August 2007.
- "Burger King increases number of restaurants in UAE" (Press release). Hana International Company Ltd. 29 March 2007. Retrieved 25 August 2007.
- "Burger King To Expand in Egypt" (Press release). Burger King corporation. 29 March 2007. Retrieved 25 August 2007.
- Lo, Bernard; Ng, Ting Ting (7 June 2007). "Burger King May Add 250 Asia Stores Within Five Years". Bloomberg. Retrieved 25 August 2007.
- Jargon, Julie; Chou, Gina (3 September 2010). "BK's Strategy: Play Catch-Up". The Wall Street Journal. Retrieved 19 January 2011.
- Bramhall, Joe. "YUM! Brands, Inc.". Hoovers.com. Retrieved 28 September 2010.
- Bramhall, Joe. "McDonald's Corporation". Hoovers.com. Retrieved 28 September 2010.
- Bramhall, Joe. "Doctor's Associates". Hoovers.com. Retrieved 28 September 2010.
- Hall, Trish (8 August 1991). "How Fat? Burger King to Post Answers". The New York Times. Retrieved 30 May 2008.
- Bennett Williams, Amy (28 April 2008). "Burger King gets farm workers petition; Daughter of Burger King VP says dad wrote anti-coalition postings". The Fort Meyers News-Press. Retrieved 28 April 2008.
- Bennett Williams, Amy (12 April 2008). "Tomato pickers feeling spied on". The Fort Meyers News-Press. Retrieved 9 June 2008.
- Cobb, Catherine (2 June 2008). "Burger King relents, agrees to extra penny-per-pound payment to aid Fla. tomato pickers". Nation's Restaurant News. Retrieved 14 August 2010.
- Martin, Andrew (28 March 2007). "Burger King Shifts Policy on Animals". The New York Times. Retrieved 9 March 2008.
- "Burger King Offers Cage-Free Food". Fox News. Associated Press. 28 March 2007. Retrieved 21 August 2007.
- Joyner, James (18 September 2005). "Burger King Stops Selling Anti-Muslim Ice Cream". Outside the Beltway. Retrieved 4 June 2008.
- Jermaine, John (20 November 2003). "The burger king and queen of Mattoon". The Illinois Times. Retrieved 26 September 2007.
- "Burger King Re-flags Australian Stores". AllBusiness.com. Restaurant Business News. 30 May 2003. Retrieved 29 September 2007.
- Barkoff, Rupert M. (25 January 2005). Fundamentals of Franchising. American Bar Association. p. 23. ISBN 1-59031-409-3. Retrieved 29 September 2007.
- "471 U.S. 462". Findlaw. 20 May 1985. Retrieved 4 March 2008.
- Teply, Larry L.; Ralph U. Whitten (2002). Cases, Text, and Problems on Civil Procedure. Denis F. McLaughlin. Wm. S. Hein Publishing. pp. 244–258. ISBN 0-8377-3725-7. Retrieved 28 September 2010.
- Halpern, Sheldon W.; Nard, Craig Allen; Port, Kenneth L. (2006). Fundamentals of United States Intellectual Property Law: Copyright, Patent and Trademark. Alphen aan den Rijn, The Netherlands: Kluwer Law International. p. 354, text and footnote 326. ISBN 90-411-2599-X.
- Lee, Mona A. (Fall 1993). "Burger King's Bifurcated Test For Personal Jurisdiction: The Reasonableness Inquiry Impedes Judicial Economy And Threatens A Defendant's Due Process Rights". Temple Law Review (Temple University of the Commonwealth System of Higher Education) 66: p. 945.
- Welkowitz, David S. (October 1987). "Beyond Burger King: The Federal Interest In Personal Jurisdiction". Fordham Law Review (Fordham Law School) 56 (1).
- "Burger King responds to trans-fat cooking oil suit". CTV. Associated Press. 17 May 2007. Retrieved 28 September 2007.
- Martin, Andrew (24 May 2008). "Burger King Grants Raise to Pickers". The New York Times. Retrieved 25 May 2008.
- Scheck v. Burger King, 756 F. Supp 543 (11th Cir. 1991).
- Holton, Lisa (Jan 1998). "Mathay Inc.: BK franchisee finally seeing light at the end of a long legal struggle". Nations Restaurant News. Retrieved 3 August 2008.
- Goldman, Julia (1 September 1999). "Dumping West Bank store puts Burger King in a pickle". The Jewish News Weekly. Archived from the original on 5 February 2008. Retrieved 1 October 2007.
- "Jews Plan to Boycott Burger King". Israel Faxx. Israel Faxx news report. 30 August 1999. Retrieved 4 June 2008.
- Williams, Candice (7 July 2007). "U.S. Muslims Call For Burger King Boycott". Israel Faxx. Retrieved 27 June 2008.
- Steintrager, Megan (5 November 2000). "Middle East Muddle". Nations Restaurant News. Retrieved 24 June 2008.
- Innes, John (7 September 2005). "Burger King recalls 'sacrilegious' desserts". The Scotsman. UK. Retrieved 10 May 2008.
- Rothestien, Edward (20 February 2006). "History Illuminates the Rage of Muslims". The New York Times. Retrieved 4 June 2008.
- "the HIYW foundation". Burger King Corporation. Archived from the original on 27 October 2007. Retrieved 26 September 2007.
- "the McLamore Foundation". Burger King Corporation. Archived from the original on 27 October 2007. Retrieved 26 September 2007.
- "Burger King A Chance for Kids". The Jimmy Fund. 1 July 2007. Retrieved 28 September 2007.
- "Burger King Children's Charities of Metro New York to help Small Fries become Large Fries". The Jimmy Fund. 26 July 2002. Retrieved 29 March 2008.
- "BK Beat Cancer for Kids". University of Nebraska Medical Center. Retrieved 9 March 2008.
- "Burger King Cancer Caring Center". Retrieved 28 September 2007.
- Carlino, Bill (19 August 1996). "BK co-founder McLamore dead at 70". Nation's Restaurant News. Retrieved 25 January 2010.
- Vranica, Suzanne (8 February 2008). "Hey, No Whopper on the Menu?!". The Wall Street Journal (New York city). pp. B3. Retrieved 23 October 2009.
- "Burger King to open first Whopper Bar". USA Today (Associate Press). 9 March 2009. Retrieved 21 October 2009.
- "BK expands breakfast line, marketing command". Nation's Restaurant News (BNet.com). 1 September 1986. Retrieved 15 February 2010.
- "the History of Burgers". worldsgreatesthamburgers.com. Retrieved 28 March 2008.
- "Prima-Agri to Produce Halal Beef for Regional Fast Food Chains". The Halal Journal. 10 October 2006. Retrieved 1 October 2007.
- "Burger King UAE launches the king of all burgers across the UAE" (Press release). Olayan. 5 May 2004. Retrieved 1 October 2007.
- "The Kosher Whopper Boosts Burger Sales in Israel.". AllBusiness.com. 1 July 2000. Retrieved 1 October 2007.
- "Burger King Restaurants Spice Things Up with Introduction of the Texas Double Whopper Sandwich, Extreme Spicy TenderCrisp Chicken Sandwich, Shake ‘Em Up Spicy Fries" (Press release). Burger King Corporation. September 2004. Retrieved 5 January 2010.
- "The Menaissance". Time. 11 June 2006. Retrieved 5 January 2011.
- Collins, Glenn (28 August 1997). "As Business Gets Lean, a Big King Dares Big Mac". The New York Times. Archived from the original on 30 October 2007. Retrieved 21 August 2007.
- Etter, Gerald (23 September 1992). "Burger King Delivers" (subscription required). Philadelphia Inquirer. Retrieved 21 August 2007.
- "Burger King plans value-menu rollout". Nation's Restaurant News (BNet.com). Gale Group. 13 September 1993. Retrieved 27 February 2011.
- "Burger King Debuts New 99¢ 'Great Tastes' Menu" (Press release). Burger King Corporation. 17 March 1998. Retrieved 9 October 2007.
- "Burger King promotes new menu". South Florida Business Journal. 12 September 2002. Retrieved 9 October 2007.
- "Burger King nutrition facts – United States" (PDF) (Press release). Burger King Corporation. November 2010. Retrieved 29 December 2010.
- Weisbaum, Herb (6 July 2006). "Burger King Launches Line Of Jumbo High-Rise Burgers". KOMO Radio (Seattle, WA). Archived from the original on 6 February 2008. Retrieved 24 October 2007.
- Horovitz, Bruce (3 May 2005). "Burger King to offer whopper of a breakfast sandwich". USA TODAY. Retrieved 24 October 2007.
- Lalley, Heather (6 September 2005). "Word of the day: Meat'Normous". The Spokesman Review (Spokane, WA). Retrieved 1 October 2007.
- "Chains beef up with Black Angus". Nation's Restaurant News. The Gale Group. 4 August 2004. Retrieved 16 July 2007.
- Newcomb, Kevin (7 October 2004). "Burger King's Back With New Buzz". ClickZ.com. Retrieved 6 October 2007.
- Thorn, Bret (11 March 2011). "Burger King revamps chicken tenders". Nation's Restaurant News. Retrieved 5 April 2012.
- Hoffman, Ken (24 November 2011). "BK's Chef's Choice Burger is a different breed". Utah Daily Herald. Retrieved 5 April 2012.
- Hoyland, Christa (7 April 2009). "Burger King menu to get creative". QSRWeb.com. Retrieved 6 June 2009.
- "Burger King Goes to the Heartland of the USA To Test The Next Big Thing – The Great American Burger". PRNewswire (Press release). Burger King Corporation. 28 September 1999. Retrieved 12 October 2007.
- Cebrzynski, Gregg (26 April 1999). "Burger King Plans systemwide overhaul in operations, image". Nation's Restaurant News. bNet.com. Retrieved 21 January 2011.
- Reckert, John (2 January 2001). "A Whopper of a Wireless Solution". Wireless Business and Technologies. Retrieved 13 October 2009.
- Boyle, Matthew (12 October 2007). "Burger King reinvents flame broiling". Fortune (CNN). Retrieved 13 October 2009.
- Gabay, J. Jonathan (October 2006). Gabay's Copywriters' Compendium. Butterworth-Heinemann. p. 582. ISBN 978-0-7506-8320-3. Retrieved 4 December 2008.
- BKC publication (12 March 2007). "Marketing and Advertising History". Burger King Corporation. Archived from the original on 25 May 2007. Retrieved 24 October 2007.
- Hyken, Shep (26 May 2006). "Customer service and more". BlogSpot. Retrieved 26 September 2007.
- "Sarah Michelle Gellar". NNDB.com. Retrieved 2 October 2007.
- Salemi, Vicki (12 April 2009). "Buffy's Having A Baby". SheKnows.com. AtomicOnline.
- "Herb Comes Out of Hiding". Time. 3 February 1986. Retrieved 24 October 2004.
- Schoifet, Mark (1 January 1986). "Herb falls flat, but Wendy's breaks another winner". Nation's Restaurant News. Retrieved 24 October 2007.
- Lucasfilm, LTD publication (20 May 2005). "Doing Star Wars the Burger King Way". Starwars.com. Retrieved 19 November 2007.
- Ken (10 May 2005). "Star Wars returns to Burger King". FastFoodFacts.info. Retrieved 19 November 2007.
- Kandel, Jason (12 November 1999). "Kids swarm Burger King as Pokémon-mania strikes". Los Angeles Daily News. Retrieved 2 December 2007.
- Seth Stevenson (1 October 2004). "Burger King is resurrecting a dubious icon. Why?". Slate.com. Retrieved 9 October 2007.
- "Big Burger Business: McDonald's and Burger King". Heavyweights. Season 2. Episode 3. 21 April 2008. Food Network. http://www.foodnetwork.com/heavyweights/big-burger-business-mcdonalds-and-burger-king/index.html.
- Aaron Peckham (1 October 2007). Mo' Urban Dictionary. Andrews McMeel Publishing. ISBN 0-7407-6875-1. Retrieved 10 January 2009.
- "Burger King in MySpace campaign" (Fee required). Mad.co.uk. 13 May 2006. Retrieved 27 August 2007.
- Delegge, Peter (31 July 2005). "Burger King Goes Tasteless". MarketingToday.com. Retrieved 25 August 2007.
- Tippins, Robyn (3 August 2006). "Burger King's Table Guests". AllBusiness.com. Retrieved 25 August 2007.
- Edery, David; Mollick, Ethan (October 2008). "3". Changing the game: how video games are transforming the future of business. FT Press. pp. 69–72. ISBN 0-13-235781-X. Retrieved 20 January 2011.
- Wilson, Douglas (11 March 2007). "GDC 07: Burger King gets its game on". Gamespot. Retrieved 20 January 2011.
- Coola (21 December 2006). "More than 2 Million Games Sold Nationwide...". XBox365.com. Retrieved 27 October 2007.
- "CP+B website, Burger King section.". Crispin Porter + Bogusky. Retrieved 24 October 2007.
- Ochman, B.L. (12 April 2004). "Burger King Has Fun With Subservient Chicken Viral Campaign". Retrieved 25 August 2007.
- Parekh, Rupal; Morrison, Maureen (18 March 2011). "Burger King and Crispin Split After Seven-Year Run". Advertising Age. Retrieved 18 March 2011.
- Morrison, Maureen (1 June 2011). "McGarryBowen Set to Grab Burger King Account". Ad Age. Retrieved 29 September 2011.
|Wikimedia Commons has media related to Burger King.|
- Official website
- Yahoo! Burger King Corporation Company Profile at Yahoo! Finance
- Burger King Corporation Company Profile at Hoovers.com
- Liz's Legacy Cancer Fund
- BK Beat Cancer for Kids
- Burger King at the Wayback Machine (archived March 24, 2002)
- Burger King at the Wayback Machine (archived April 19, 2001)
- Burger King at the Wayback Machine (archived October 12, 1997)
- Burger King at the Wayback Machine (archived December 26, 1996)