Burton Mail

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Burton Mail
Burton Mail HeadOffice.jpg
Burton Mail Head Office
Type Daily newspaper
Format Tabloid
Owner(s) Local World
Language English
Headquarters Burton upon Trent, Staffordshire
Circulation 12,198 [1]
Official website www.burtonmail.co.uk

The Burton Mail (formerly the Burton Daily Mail) is a British daily newspaper published each weekday and on Saturdays. It covers the East Staffordshire, South Derbyshire and North West Leicestershire areas. In the period December 2010-June 2011, it had an average daily circulation of 12,198.[1] The only paid-for title in Burton-on-Trent, the Mail has been established for more than a century, and prints news from the town and its surrounding area.

Burton Mail is part of Staffordshire Newspapers Limited, a media group which encompasses two daily newspapers, five weekly newspapers, and a selection of magazine titles. The Burton Mail is printed at Cambridge Newspapers Ltd’s Milton base.

History[edit]

The Burton Mail first appeared on 2 May 1898, as the local mouthpiece of the town's Conservative Party. It was set up in competition to the existing Burton Guardian, which in turn represented the views of the Liberal Party. Financial backing for the Burton Mail came from the town's brewery barons, who continued to exert an influence over the newspaper well into the 1970s.

As its rivals fell by the wayside, the Burton Mail flourished, changing its title to the Burton Daily Mail and taking over and incorporating other titles up until 1957, when the Burton Chronicle, the last paid-for opposition title to publish in the town, was bought out and incorporated with the Mail, weekly newspaper, The Burton Observer, to form the Burton Observer and Chronicle. The Burton Daily Mail Ltd had also started publication of the Burton Football Mail in 1946.

The Burton Daily Mail Ltd continued as a trust-operated company until the early 1980s when it was bought out and incorporated into the Birmingham Post and Mail group of titles, then owned by the Iliffe family. In 2012, Local World acquired owner Iliffe News and Media from Yattendon Group.[2]

Published from Monday to Saturday, the Burton Mail changed from being an evening newspaper, on sale around lunchtime, to being a morning publication in 2006, now in the shops at around 6am each day.[3]

Supplements and features[edit]

Online media[edit]

Burton Mail publish most of their news online via their website a service which is free.

References[edit]

  1. ^ a b "ABC figures: How the regional dailies performed". HoldTheFrontPage (UK). 31 August 2011. Retrieved 25 September 2011. 
  2. ^ Daily Mail sells regional newspapers to Local World BBC News, 21 November 2012
  3. ^ [1] Burton Mail. Retrieved 2 November 2009

External links[edit]