Bush Brothers and Company
|Founded||Chestnut Hill, Tennessee, USA (1908)|
|Jim Ethier (Chairman and CEO)|
Bush Brothers & Company is a family-owned corporation best known for its Bush's Best brand canned baked beans (which are made from a closely guarded secret family recipe). The company produces approximately 80 percent of the canned baked beans consumed in the United States, representing estimated annual sales in excess of $400 million and the processing of more than 55 million pounds of beans per year. In addition, the company also offers other canned beans (black, garbanzo, pinto, and refried), as well as peas, hominy, and cut green beans. Based in Knoxville, Tennessee, Bush Brothers operates plants in Augusta, Wisconsin and Chestnut Hill, Tennessee. Its canned goods are sold through retail food outlets and food service operators throughout the United States.
In 1904, A. J. (Andrew Jackson) Bush partnered with the Stokely family to open a tomato cannery in Chestnut Hill, Tennessee. His cannery proved so profitable that, by 1908, he was able to buy out the Stokely's interest and establish his own independent business. He entered into partnership with his two oldest sons, Fred and Claude, and established Bush Brothers & Company.
Incorporation and expansion
In 1922, A.J. Bush took out a $945 loan on his life insurance policy and used his bank line of credit to incorporate his business. Bush Brothers & Company was incorporated in June 1922, and Fred Bush (A.J.'s oldest son) was named president. (Fred was also a Director of the National Canners Association, the primary industry trade group for canning companies.)
The company's canning operations originally began with laborious, manual processes, then expanding with steam powered engines, and eventually evolving on into electric powered factory machinery.
During the 1920s, Bush Brothers & Company began expanding its operations to include products other than tomatoes. The company constructed a small canning factory in Clinton, Tennessee in 1923, and began canning both tomatoes and peaches in 1924. The year 1928 saw the company's expansion into corn and hominy, as well as the lease of the Smith Brothers & Company's Oak Grove corn processing plant just outside of Dandridge, Tennessee. And in 1930, Bush Brothers opened a new plant in LaFollette, Tennessee, where it processed blueberries in addition to tomatoes.
As the company continued to grow, the original cannery in Chestnut Hill became insufficient to meet its needs. Bush Brothers constructed a new building nearby in 1929, which would become the company's main canning facilities for many years.
In 1933, Bush Brothers began offering pork and beans, canned under its Chestnut Hill label. The success of their product led to a contract with Armour and Company and to a wide array of canned meats. The company also started up a canning line for Tony Dog and Cat Food, which it would continue to sell until the 1980s.
By 1935, Bush Brothers were seeing significant expansion and were highlighted in newspaper articles for canning ten million cans of vegetables a year, operating two-thousand acres of company owned farmland, and contracting with five-hundred farmers to supply vegetables.
Properties lost to Tennessee Valley Authority
In 1942, the Tennessee Valley Authority announced the closing of the Douglas Dam floodgates within the year. The end result would be the flooding of the French Broad River bottom, where Bush Brothers had a number of farms. After several months of negotiation, Bush Brothers & Company agreed to sell seven prime tracts of their farmland to the TVA, as well as the Oak Grove Canning Plant.
In October 1944, Bush Brothers attempted to offset some of their farmland loss by purchasing the Blytheville Canning Company in Arkansas. However, the plant was in bad shape and struggled during its first four years of Bush ownership. Claude Bush moved to Arkansas in 1948 to oversee the facilities and eventually managed to turn it into a profitable business.
Expansion and change
Following A.J. Bush's death in 1946, Bush Brothers & Company made the move from private label to branded presence. They began offering their goods under the newly developed Bush's Best logo and label. With the advents of supermarkets and television advertising, the 1950s proved very profitable for the company. During this time, they continue to offer a variety of canned vegetables, particularly green beans. They also began offering the dry bean products for which they would eventually become known. In 1952, the company introduced their Great Northern Beans with Plain Sauce. This was followed in 1953 by Mexican Style Beans in Chili Gravy.
Claude Bush became president of the company in 1959, following the death of his older brother Fred. Bush Brothers & Company had amassed a substantial amount of cash and accounts receivable under Fred, and Claude felt the money would best be put to use expanding the company's business into new areas. The 1960s saw the purchase of several canning plants, including Shiocton Kraut Company (Shiocton, Wisconsin), Hyde Park Canning Company (Muskogee, Oklahoma), an unused canning plant in Augusta, Wisconsin, and Valley Canning Sweet Potato plants in Ville Platte and Cecilia, Louisiana. Bush Brothers & Company also created its own truck line, Tennessee Truck Lines, in 1962.
In 1965, Claude became Chairman of the Board, and brother-in-law C.J. Ethier succeeded him as President.
Bush's Best Baked Beans
The year 1969 proved to be a tough one for the canning industry due to overproduction and low prices. As the family stockholders considered their options and discussed strategies for riding out the tough times ahead, Claude's son Condon Bush hit on the idea of offering a new product that would appeal to a wide audience as well as keep his Augusta plant busy during the off season. Inspired by the company's earlier success with pork and beans, Condon decided to develop a baked bean product based on his mother Kathleen's secret recipe.
The experiment proved far more successful than the Bush family had ever imagined. Sales of Bush's Best Baked Beans went from ten thousand cases in 1969 to a hundred thousand in 1970, eventually hitting close to a million cases in 1971. Baked beans became a very popular dish during the United States Bicentennial, and so Bush Brothers decided to devote all of their resources to Bush's Best Baked Beans sales. Their campaign was a success, with sales increasing by 173% in 1976, and an additional 34% in 1977.
In 1978, Claude stepped down as Chairman of the Board, and C.J. Ethier replaced him. Condon was elected as the new President of Bush Brothers & Company.
Acquisition of Dubon
In 1979, Bush Brothers acquired the Dubon brand of canned foods when that company was sold, following bankruptcy. Canned vegetables, such as carrots, peas, and beets are sold primarily in the Louisiana and New Orleans areas as a regional brand.
Throughout the 1980s, Bush Brothers continued to make its transition to a branded producer of table-ready products. However, the shift was slow and fraught with tension as the family had trouble agreeing on the best course of action. After the death of C.J. Ethier in 1989 and Claude Bush in 1990, Jim Ethier (C.J.'s son) convinced Condon (President and CEO) and Allen Bush (Vice President of Sales) to consult with Dr. Leon Danco of the Center for Family Business. Under Dr. Danco's guidance, Bush Brothers & Company reorganized its Board of Directors to include members from outside the family and the company. The restructured Board included Jay Carr (The Hershey Company), Bob Johnston (Gerber Products Company), Bill Trubeck (White & Case), and Clay Mathile (The Iams Company).
With the new Board in place, the company turned to the task of hiring professional sales managers. Office space in Chestnut Hill was filled to capacity, and the prospect of recruiting young, urban managers to such a rural location seemed unlikely. In 1991, Bush Brothers & Company moved its company headquarters to Knoxville, Tennessee.
In 1992, Jim Ethier was elected President and COO of Bush Brothers & Company. Condon Bush moved to the position of CEO and Chairman of the Board.
The restructured and reorganized company developed an overarching strategy in 1993. According to Jim Ethier:
The first strategic plan defined the process that would enable us to get out of products where we were losing money, as well as away from business processes that no longer made sense. It was a defining step in the "re-architecting" of the company.
Among other things, this plan involved consolidating the company's subsidiaries into a single entity and team, narrowing the company's focus to its most successful products, and placing a new emphasis on customers satisfaction through a Primary Excellence Goal (PEG) organization.
Jay Bush (and Duke)
In 1993, Bush Brothers & Company hired a small advertising company in Atlanta, Georgia to develop a new advertising campaign for their line of baked beans. The new ad focused on the "secret family recipe", and introduced Jay Bush (Condon's son) as the company's spokesperson. The ad performed well in test markets in 1993, and was released nationally in May 1994.
In the summer 1995, a new ad paired Jay up with a mischievous, talking golden retriever named Duke. The campaign was huge hit for Bush Brothers, who saw a dramatic spike in baked bean sales. The popularity of the company's baked beans can be directly attributed to the success of the Jay Bush and Duke commercials; as well as its catchphrase "Roll that beautiful bean footage!" to market their products, which are made according to the secret family recipe with specially cured bacon, brown sugar, and a secret blend of spices. All the while, Jay is able to keep Duke from selling the secret family recipe, another running gag in the ads. As a result of the ad campaign, the duo became celebrities, and sales of the company's beans increased from a 48% national market share to 80%. The popularity of the commercial inspired the company to publish a children's book, Duke Finds a Home, published in 2006.
In 2012, comedian Julie Klausner tweeted a suggestion that Bush Brothers offer a poetry contest, allowing the winner to pet Duke, who she had seen in a television commercial. The request was reiterated by numerous individuals on various social media sites and inspired an informal online petition to the company.
The new Bush Visitor Center is an expansion from founder A.J. Bush's original General Store in Chestnut Hill, TN, and includes a museum, retail shop and Cafe. It also houses the guarded display of the "Bush's Secret Family Recipe" book.
- Bush's Best
- Bush's Showboat Pork and Beans
- Blue Lake Cut Green Beans
- Tony Dog Food
- Tony Dog and Cat Food
- Dubon Premier
- Baked beans
- Kristian Bush, musician and half of the group, Sugarland, great-grandson of A.J. Bush
- List of American advertising characters
- List of mascots
- National Canners Association
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- "Bush Bros. Can 10 Million Cans of Vegetables a Year". Jefferson City, TN: Jefferson County Standard. July 15, 1935. p. 8.
- "Archived records of lands taken through eminent domain". The Society for Georgia Archaeology. 8/7/2009. Retrieved 2013-07-25. Check date values in:
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- Albala, Ken (2007). Beans: A History. Berg. p. 15. ISBN 9781845204303. Retrieved 2013-07-25.
- Lee, Laura (2000). The Name's Familiar II. Pelican Publishing. p. 69. ISBN 1565548221. Retrieved 2013-07-25.
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- Kurtz, David L.; Boone, Louis E. (2011). Contemporary Marketing 2011. Pelican Publishing. p. 535. ISBN 0538746890. Retrieved 2013-07-25.
- Friar, Christine (7/10/2012). "Julie Klausner's Online Petition To Pet Duke, The Bush's Beans Dog". Huffington Post. Retrieved 2013-07-25. Check date values in:
- "Bush Brothers & Company - Bush's Visitor Center". Featured Project. Design Display, Inc. Retrieved 6 March 2013.
- "BUSH’S® Beans Sponsors JTG Daugherty Racing at Martinsville Speedway where Labonte has a Victory". The HotLap.com. Sports Informers LLC. April 1, 2012. Retrieved 7 March 2013.
- "Bush's Racing". About Us. Bush Brothers & Company. Retrieved 6 March 2013.
- Oprah Winfrey, Kristian Bush, Jennifer Nettles (April 9, 2009). The Sweet Sounds of Sugarland (television). Chicago, Il: The Oprah Winfrey Show.
- Wood, Donna (2007). Companies and Their Brands, Volumes 1-2 45. Gale. p. 117. ISBN 9780787689650. Retrieved 2013-07-25.