Business engineering

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The Business life model, an example of business engineering, is a tool created to help entrepreneurs, business people and academics build stronger business models.

Business Engineering (BE) refers to the development and implementation of business solutions, from business model to business processes and organizational structure to information systems and information technology (cf.[1]).

Business engineering aims at developing innovative business solutions which can be regarded as socio-technical systems “as professionally as airplanes or industrial facilities”, since they possess a similar level of complexity.

Business engineering combines knowledge in the fields of business administration as well as information technology and connects it to all aspects of transformation, from means of presentation to process models to cultural and political considerations (cf. Baumöl/Jung[2]).

Overview[edit]

Business engineering focuses on challenges arising from the transformation of the industrial society into an information society (cf. Winter[3]), that is the digitization of enterprises, economy, administration and society. Through the ongoing consumerization digital services for individuals have also become a crucial part of research (cf. Hess/Legner[4]). Because of the major importance of information technology, business engineering is often held to be a subfield of Business Informatics, although it is also sometimes regarded as a form of Organization Development for its emphasis on Change Management.[5]

Engineering Management is a very close discipline which overlaps significantly with Business Engineering; the main differences are that Industrial Engineering focuses primarily on the goods sector (less on services), on technical systems and the interface between those systems as well as the users from a production point of view.

Österle/Blessing[6] characterize business engineering as follows:

  • Beside the technical design, business engineering includes the political and cultural dimensions of a new business solution. The political and cultural dimensions and change management are crucial factors for the success or failure of a transformation (cf. Baumöl[7]). Therefore, business engineering is an interdisciplinary approach. It divides the design levels of a company.
  • Business engineering distinguishes between a strategic, an organizational and a technological design level. Contemplating different design objects on different levels enables a focused view of the individual dimensions of transformation (,[8] S. 191). Segmenting task at hand into different levels provides for security and helps reducing the complexity of the transformation process.
  • Business engineering ensures a holistic view of all dimensions. It supports not only the design of new business models, business processes and information systems, but also their implementation. Therefore, it contemplates all dimensions (resources and processes involved) of the transformation.
  • Business engineering refers to the method and model-based design theory for companies in the information age (,[3] S. 7). Business transformations along with their technical and socio-economic aspects are far too important and complex to be realized without applying methods and models. Methods and models not only provide for transparency during the process of transformation, they also specify the division of labor, create a foundation for communication and enable the documentation of the company’s systematic reorientation. The division of labor and application of engineering principles differentiate the “construction” in accordance with business engineering from individualistic “creation” (cf.,[3] S. 88).
  • Business engineering focuses on the consumer from a business perspective. As of now, this also holds true for the deep penetration of all spheres of private life with information technology (consumerization), which is equally being treated from a business and not an individual point of view.

At the Business Engineering Forum in St. Gallen,[9] experts from science and business annually discuss new developments within the discipline.

Approaches to Business Engineering[edit]

ARIS (Architecture of Integrated Information Systems)[edit]

The ARIS concept (cf. Scheer[10]) distinguishes between views and levels of description. The views are the organizational, data, performance, functional and control view of processes. For every description view there are three distinct levels of description. These are the technical concept, the data processing concept and the implementation level. Through this framework, specific methods can be used to describe individual elements of the model. Those methods help depict and improve business processes, from fundamental business questions to the implementation on the IT level.

Business Engineering St.Gallen[edit]

The St. Gallen approach to Business Engineering comprises fundamentals and methods for different kinds of transformation projects. It distinguishes between the design level strategies, organization and information systems within the transformation process and, thus, reduces the complexity of the transformation.

  • Strategy: Capabilities (incl. brand) and resources, business segments (products, services, customer segments), customer access, competitive position, ecosystem, and revenue and cost structures
  • Organization: company organization structure and operational structure, focus on business processes with accompanying process performances, procedures, tasks and business objects
  • Information system: System of applications and technical services, software and data components as well as IT infrastructure components. According to the relevance of IT in the respective organization, this level is further divided into the subcategories of “alignment”, “software and data” and “IT infrastructure” (cf. Winter/Fischer[11]).

The St. Gallen approach to Business Engineering has already been applied in more than 1.000 consultancy projects (S&T 2008). Moreover, it receives support from renowned software tools such as the ARIS toolset (Scheer 2001, S. 18), ADOben (Aier et al. 2008) or Semtalk.

Semantic Object Model (SOM)[edit]

The Semantic Object Model (SOM) (cf. Ferstl/Sinz[12]) provides a framework for the conceptual modeling of system types. The modeling concept differentiates three levels of such systems: The strategic business plan, the operational business process models which focuse on process types, and the specifications for implementing application systems. These levels can also be regarded as constituting perspectives on the system. They correspond to the external, internal, and resource perspectives. Subsequently, the levels of the model undergo a further conceptual division according to the organizational architecture, the process model, the principles of coordination or the object system.

The Open Group Architecture Framework (TOGAF)[edit]

The Open Group Architecture Framework (TOGAF) (cf. Weinberger[13]) presents a structure for organizational architectures which offers a holistic approach to designing, planning, implementing and maintaining information architectures and, thus, covers an important section, albeit not the entire scope, of BE. When applying TOGAF, the enterprise architecture is usually modeled in the three domains business architecture, information systems architecture (consisting of application architecture and data architecture), and technology architecture.

Integral Design of Organizational Structures and Information Systems[edit]

Van Meel and Sol (1996)[5] define business engineering as an „integral design of organizational architectures and information systems“. Dynamic modeling as well as simulation constitute the key components of their approach.

Education[edit]

In Belgium[edit]

In Belgium, there are numerous institutions offering bachelor and master programs in business engineering, among them the Solvay Brussels School of Economics and Management (Université Libre de Bruxelles and Vrije Universiteit Brussel), the ICHEC Brussels Management School, the Louvain School of Management (Université catholique de Louvain, Université de Namur), the HEC Management School - University of Liège, the KULeuven, the HUBrussel (Hogeschool-Universiteit Brussel), the Ghent University, the University of Antwerp and the University of Hasselt. The programs contain both management methodology, business administration, economics, mathematics, and technical elements and computer science.

In Finland[edit]

In Finland, the University of Oulu offers a diploma program in Business Engineering for which a master’s degree in Engineering is required.

In Germany[edit]

In Germany, the Steinbeis University offers a master’s program in Business Engineering. The contents of the degree course held in English include, similar to Belgium, management methodologies as well as fundamentals of business administration and economics. As in Finland, an academic degree in Engineering is required in order to be eligible for admission.

In Switzerland[edit]

In Switzerland, professionals can receive the degree of Executive MBA in Business Engineering at the University of St. Gallen or at the PHW Hochschule Wirtschaft Bern. The program at the University of St. Gallen lasts 18 months and includes two modules in the USA (Santa Clara University) and China (Shanghai Jiao Tong University) where students learn about the local dynamics, culture and differences in management methods compared to Europe. The program’s main focus lies on providing practical knowledge in the areas of business strategy/business model, business processes/organizational structure, information systems/information technology, and the political and cultural dimensions of economic activity. The systematic exchange of experience among the students complements the educational concept. At the end of the program, the newly received Business Engineers are qualified to actively and holistically transform their businesses and take over executive positions within their organizations. To be eligible for admission, professionals must have an academic degree and about 5 years of work experience. The program at the PHW Hochschule Wirtschaft Bern can be completed in 4 semesters and focuses on strategies of internationalization, technology management, business models and value added concepts, information management and systems, value-centered corporate governance and turnaround management.

In Chile[edit]

The University of Chile offers a master’s program in Business Engineering (M. Sc.) since 2003. As in Germany and Belgium the program combines management theory, business administration, finance, economics, science and technology. The program consists of a theoretical as well as a practical part during which the students develop a project for an organization in the private or public sector. The program is designed to be completed in four semesters. Hundreds of projects have been developed since 2003, producing a validation of the proposed approach to design and a generation of knowledge that has been formalized and applied in new projects. Graduates are awarded with the academic degree "Master of Science in Business Engineering" (MBE) after taking the courses of the program and successfully completing their projects.[14]

In Peru[edit]

The University of the Pacific offers an academic degree in business engineering since 2008. The students deepen their knowledge in the three areas of Process Engineering, Project Engineering and Information Technology Engineering while additionally being able to choose from a wide variety of subjects to complement their studies, e.g. mathematics, physics, informatics, economics, philosophy, sociology etc.[15]

In El Salvador[edit]

The Escuela Superior de Economia y Negocios (ESEN) initiated a business engineering program for professionals in 2009 which focuses on the systems perspective, the modeling and analysis of complex relationships between resources, employees and information, as well as the integration of engineering expertise with a quantitative and qualitative business understanding. The program combines elements of different disciplines, e.g. business administration, economics, management, innovation and information technology.

In The Philippines[edit]

The Ateneo de Naga University offers a bachelor program in business administration (B. Sc.) with the possibility to specialize in business engineering. The four-year program aims at training young technology-based founders and students who want to pursue a career in technology-related industries. Practice-oriented projects encourage the creativity and innovative energy needed to conceptualize and implement products and ideas while advancing the socio-economic development of the Bicol region at the same time. Moreover, the university maintains close relations to entrepreneurs and businessmen in order to enable the students to learn from “best practices”.[16]

See also[edit]

References[edit]

  1. ^ Hubert Österle: Business Engineering: Prozess- und Systementwicklung. Band 1: Entwurfstechniken. Springer, Heidelberg 1994; 2., verbesserte Auflage 1995.
  2. ^ Ulrike Baumöl, Reinhard Jung: Rekursive Transformation: Entwicklung der Business Engineering-Landkarte. In: Walter Brenner, Thomas Hess (Hrsg.): Wirtschaftsinformatik in Wissenschaft und Praxis – Festschrift für Hubert Österle. Business Engineering. Springer, Berlin 2014.
  3. ^ a b c Robert Winter (2003), Hubert Österle, Robert Winter, ed., "Modelle, Techniken und Werkzeuge im Business Engineering" (in German), Business Engineering - Auf dem Weg zum Unternehmen des Informationszeitalters (Berlin: Springer): pp. 87-118
  4. ^ Thomas Hess, Christine Legner, Werner Esswein, Wolfgang Maaß, Christian Matt, Hubert Österle et al.: Digital Life as a Topic of Business and Information Systems Engineering? Business and Information Systems Engineering (forthcoming).
  5. ^ a b Jeroen van Meel, Henk Sol: Business Engineering: Dynamic Modeling Instruments for a Dynamic World. Simulation & Gaming, Vol. 27 (4), 440-461.
  6. ^ Hubert Österle, Dieter Blessing: Ansätze des Business Engineering. In: HMD. 42, Nr. 241, 2005, S. 7-17.
  7. ^ Ulrike Baumöl: Cultural Change in Process Management. In: Jan vom Brocke, Michael Rosemann (Hrsg.): Handbook on Business Process Management 2. Springer, Berlin 2010.
  8. ^ Hubert Österle, Robert Winter, Frank Höning, Stephan Kurpjuweit, Philipp Osl (2007), "Business Engineering: Core-Business-Metamodell" (in German), Wisu - Das Wirtschaftsstudium 36 (2): pp. 191-194
  9. ^ "Business-Engineering-Forum". 
  10. ^ August-Wilhelm Scheer: ARIS: Modellierungsmethoden, Metamodelle, Anwendungen. Springer, Berlin, 4.Auflage, 2001.
  11. ^ Robert Winter, Ronny Fischer: Essential Layers, Artifacts, and Dependencies of Enterprise Architecture. In: Journal of Enterprise Architecture, Vol. 3 (2), S. 7-18, 2007.
  12. ^ Otto K. Ferstl, Elmar J. Sinz: Der Ansatz des Semantischen Objektmodells (SOM) zur Modellierung von Geschäftsprozessen. In: Wirtschaftsinformatik, Vol. 37 (3), 209-220, 1995.
  13. ^ Danny Weinberger: ...und am Anfang steht die Geschäftsanforderung, oder? In: OBJEKTspektrum, Ausgabe EAM, 2010.
  14. ^ http://www.mbe.cl/programa/fundamentos-y-objetivos/
  15. ^ http://up.edu.pe/
  16. ^ Ateneo de Naga University

Further reading[edit]

  • Aier, S., Kurpjuweit, S., Saat, J., Winter, R. (2008). "Business Engineering Navigator: A "Business to IT" Approach to Enterprise Architecture Management." In: Bernard, S. ed. et al. Coherency Management: Architecting the Enterprise for Alignment, Agility, and Assurance. Author House, Bloomington, 2009.
  • Barros, O., Julio, C. (2011). "Enterprise and process architecture patterns." Business Process Management Journal, Vol. 17 (4), 598 – 618.
  • Jack Elzinga, Thomas R. Gulledge, Chung-Yee Lee (1999). Business process engineering: advancing the state of the art. Springer, 1999. ISBN 0-7923-8402-4
  • Fettke, P. Empirisches Business Engineering – Grundlegung und ausgewählte Ergebnisse. Universität des Saarlandes, Habilitationsschrift. Saarbrücken 2008. Download PDF
  • Österle, H., Blessing, D. "Ansätze des Business Engineering." In: Strahringer, S. (ed.). Business Engineering. HMD 42 (2005), Nr. 241, S. 7 – 17.
  • Österle, H., Höning, F., Osl, P. Methodenkern des Business Engineering: Ein Lehrbuch. University of St. Gallen, Institute of Information Management, St. Gallen 2011. Download PDF
  • Scheer, A. W.. Business process engineering: Reference models for industrial enterprises. Springer Verlag Berlin, 2.Auflage, Heidelberg, 1998.
  • van Meel, J. , Sol, H. (1996). "Business Engineering: Dynamic Modeling Instruments for a Dynamic World." Simulation & Gaming, Vol. 27 (4), 440-461. [1]
  • Winter, R.: Business Engineering Navigator: Gestaltung und Analyse von Geschäftslösungen "Business-to-IT". Berlin Heidelberg: Springer, 2011. [2]
  • Winter, R.. "Modelle, Techniken und Werkzeuge im business engineering." In: Österle, H. ; Winter, R.: Business Engineering. Springer Berlin, Heidelberg, 2003, 87-118.
  • Nick V. Flor (2001). Web Business Engineering: Using Offline Activities to Drive Internet Strategies. Addison-Wesley, 2001. ISBN 0-201-60468-X
  • Mike Robson, Philip Ullah (1996). A practical guide to business process re-engineering. Gower Publishing, Ltd., 1996. ISBN 0-566-07577-6
  • David A. Taylor (1995). Business engineering with object technology. Wiley, 1995. ISBN 0-471-04521-7

External links[edit]