Business Marketing Association

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Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 90 years BMA has been a service organization for professionals in this industry. The main objective of the association is to support the development of its members in business-to-business marketing sphere.

Following goals are defined in the three-part strategic vision of BMA:
  1. Be the primary repository of the best in business-to-business marketing information and resources.
  2. Attract the best practitioners.
  3. Promote the best practices in the industry.

BMA present itself as the business marketer's first line of defense in changing business marketing environments.

Association meets the information and networking needs of business-to-business marketers by providing its members with access to information-packed web site, online skills-building, marketing certification program, trainings and education programs, papers and industry surveys, interaction with peers and communication with the best practitioners in B2B marketing sphere.

The peculiarity of the BMA is that this organization focuses on tackling the problems and meeting the challenges specific to business-to-business marketing. This specialization differentiates BMA from other similar marketing associations.[1]

According to the Bylaws of the organization “no member, whether an Officer, a Director or member serving on committees shall receive any salary or other form of compensation” and “surplus funds and current working capital of the Association shall be invested”.[2]


The BMA was founded in 1922 and at that time was known as the Industrial Department of the Associated Advertising Clubs of the World. From the very beginning the goal of association was to enhance professionalism of all business communicators and the development of business, industrial, and professional advertising.[3]

Generally, since the 1922 the organization has changed its name five times: Industrial Department of the Associated Advertising Clubs of the World → National Industrial Advertisers Association → Association of Industrial Advertisers → Business Professional Advertising Association → Business Marketing Association.

Names and scope were changing due to the necessity of differentiating this organization from other similar associations. The name “Business Professional Advertising Association” was chosen in 1974 in order to position the association as more than a simple industrial advertising entity. However, in 20 years, 1993 the name was changed again in order to overcome the barriers which precluded key sectors of the business-to-business marketing communications field. As the Business Marketing Association, the organization now addresses a wider cross-section of professionals in many areas of integrated marketing.

Articles of incorporation as not-for-profit corporation under the association’s new name (Business Marketing Association) were filed with the Illinois secretary of State and registered in 1994.[4]


Each chapter’s creation shall by approved by the Executive Committee or Board of Directors and shall have the power to adopt its own Constitution and Bylaws as soon as they are consistent with the Constitution and the Bylaws of the BMA.


BMA offers several membership programs:

  • Individual;
  • Educator (primary occupation is instructing/teaching in a college, university, trade school);
  • Young Professionals (30 years or younger);
  • Student (in school full time);
  • Corporate.
For educator, young professionals and student offers verification is needed.

Business Marketing Association creates advantages for their members providing:

  • Community;
    • Communication with professionals;
    • Local chapters across the country;
    • Member directory;
    • Corporate member discounts;
    • Peer-to-Peer networking;
    • Open exchange of ideas.
  • Content;
    • Education (meetings, conferences, webinars, teleceminars);
    • B2B Magazine;
    • BMA Buzz (e-magazine of BMA);
    • Resources (experts, discounts, vendor lists, research, white rapers, interactive forums).
  • Conversation;
    • Annual B2B Conference;
    • Speaker programs;
    • Best Practice Sharing;
    • Chapter programs and learning forums.
  • Success;
    • National B2 Awards to showcase successful campaigns;
    • Local Chapter awards tailored to local members;
    • Chapter programs showcasing "The Best" in the market;
    • Fun local events in every chapter.[5]

Corporate Membership

BMA membership has traditionally been open to individuals. However, a corporate rate membership program introduces a group rate option, offering corporations savings and benefits such as free conference registration and award entries.
The Corporate Membership Program includes access to all the resources and events of the national BMA organization as well as membership in any of the BMA’s many local chapters.[6]

BMA Corporate Members


  • Individual Membership Dues: $185
  • Educator Membership Dues: $125
  • Young Professionals (YP) Dues: $75
  • Student Dues: $25

Corporate Membership:

    • Platinum Corporate Membership - $10,000
    • Gold Corporate Membership - $5,000
    • Silver Corporate Membership - $3,500
    • Bronze Corporate Membership - $1,100

Chapter Membership Dues (in addition to Individual or Corporate dues):

    • Atlanta Dues - $50.00
    • Boston Dues - $50.00
    • Carolinas Dues - $50.00
    • California Dues - Northern $65
    • California Dues - Southern $75
    • Chicago Dues - $85.00
    • Colorado Dues - $65.00
    • Houston Dues - $60.00
    • Hudson Valley Dues - $85.00
    • Indianapolis Dues - $60.00
    • Kansas City Dues - $55.00
    • Milwaukee Dues - $75.00
    • Minnesota Dues - $50.00
    • New Jersey Dues - $65.00
    • New York City Dues - $75.00
    • Northeast Ohio dues - $65.00
    • Pacific Northwest Dues - $50.00
    • Philadelphia Dues - $50.00
    • Phoenix Dues - $50.00
    • Pittsburgh Dues - $50.00
    • St. Louis Dues - $75.00


Communications Awards Programs[edit]

BMA have a number of business-to-business communications award programs:
1. B2 Awards

The B2 Awards recognizes and honors business marketers for innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business strategy, new media strategy and successful new product and service introductions.
The B2 Awards also honor marketing activities targeting not just traditional customer and prospect audiences, but other key stakeholder audiences and demand drivers, including employees, sales forces, channel partners, government, consumers (as in b2c2b), NGOs and industry and financial analysts, among others.

2. G.D. Crain, Jr. Award

The G. D. Crain Award is named in honor of the founder of Crain Communications and one of the founders of the Business Marketing Association. Created in 1969, the annual award recognizes a BMA member for career achievement in business-to-business marketing and exceptional service to the advancement of the Association at the national level.

3. Agency of the Year Award
4. Corporate Marketer of the Year Award
5. Local Chapter Award Programs

Several local BMA chapters sponsor advertising award competitions throughout the year.[9]


1. 2014 Global BMA Conference will take place May 28–30, 2014 in Chicago, IL.
2. 2013 Global BMA Conference “Blaze”

Focused on the latest trends in b-to-b , BLAZE was feature a mix of 14 keynote and panel sessions, 20 shorter "Firestarter" sessions led by top b-to-b firebrands and even a pyrotechnics-enhanced networking cruise on Lake Michigan.[10]

3. 2012 "GROW" Conference took place May 30-June 1, 2012 - Swissotel, Chicago
4. 2011 "Unleash" Conference took take place June 1–3, 2011 - The Sheraton Hotel & Towers, Chicago

"Unleash", the 2011 International BMA Conference, which took place June 1–3 in Chicago, was attended by B-to-B marketers ranging from corporate marketers to CMOs and other c-level titles as well as directors and managers.

Event included general sessions, breakout sessions and networking events such as the Chicago Odyssey Networking Cruise and BMA's popular Marketing Leader '8 at 8' Dinner event.
5. 2010 "Engage" Conference took place June 2–4, 2010 - Swissotel, Chicago
6. 2009 "Unlearn" Conference took place June 10–12, 2009 - The Drake Hotel, Chicago [11]

Similar associations[edit]

  • American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe.[12]
  • American Advertising Federation (AAF) is the oldest national advertising trade association, acts as the "Unifying Voice for Advertising", representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs, 215 college chapters, and 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations.[13]
  • Direct Marketing Association (DMA) is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100. DMA stands for advancing and protecting responsible data-driven marketing.[14]
  • Marketing Research Association (MRA) was formed in 1957 and it is a self-managed, not-profit organization providing programs and services for members to gain insight into information about trends occurring in the industry and network with fellow researchers. MRA currently has approximately 3,000 members internationally, representing all segments of the research profession.[15]
  • Promotion Marketing Association, Inc. (PMA) was established in 1911; nowadays it is the premier not-profit organization, developing the highest standards in the promotion and integrated marketing industry globally. PMA's objective is to foster a better understanding of promotion and integrated marketing and its role in the overall marketing process.[16]
  • Sales & Marketing Executives International (SMEI) is the worldwide organization dedicated to ethical standards, continuing professional development, knowledge sharing, mentoring students and advancing free enterprise. Over 10,000 members around the world are provided with access to knowledge base of organization through ongoing seminars, lectures and networking opportunities.[17]
  • Society for Marketing Professional Services (SPMS) was created in 1973; nowadays the association has a membership of more than 6,100 marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada.[18]

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