Butler, Shine, Stern & Partners
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| Type | Private |
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| Industry | Advertising, Marketing, Design, Interactive, Media, Strategy |
| Founded | 1993 |
| Headquarters | Sausalito, CA |
| Area served | National |
| Employees | 175+ employees |
| Website | http://www.bssp.com |
Butler, Shine, Stern & Partners (also known as BSSP) is a full-service marketing communications agency located in Sausalito, California, providing services in advertising, online marketing, web development, data analytics, integrated communications planning, brand identity, design and strategic brand consulting. BSSP is one of the largest independent agencies on the West Coast and is known for providing highly creative, fully accountable marketing solutions to a broad array of marketers. BSSP was named 'Best Small Agency of the Decade' by Adweek in 2010, and has since been named by Outside Magazine as one of the 'Best Places to Work in America' for both 2011 and 2012.
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History [edit]
Butler, Shine, Stern & Partners was founded in 1993 when John Butler and Mike Shine became the first creative team to leave Goodby, Silverstein & Partners to form their own agency. Greg Stern joined shortly thereafter to fill the role of Chief Executive Officer.[1]
In 2006, BSSP took over BMW's MINI Cooper account after Crispin, Porter + Bogusky dropped them for Volkswagen.[2] In 2009, BSSP won a Gold Effie Award for their MINI Clubman advertising campaign.[3] Awarded Small Agency of the Decade by Adweekmedia: Best of 2000s.[4] BSSP was named one of the top Places to Work in the U.S. by Outside Magazine in 2011 and 2012.
Influx [edit]
Influx is the strategy division of BSSP, and operates the marketing blog, Influx Insights. The blog is read by approximately 2,000 people each day and subscribed to by 6,000. It was recently named an Ad Age Power 150 blog. The ideas shared on Influx culminate in an annual ideas conference. Influx recently hosted its seventh annual conference on marketing and branding in New York.
Current clients [edit]
Sorel, Columbia, MINI, BoltBus, Priceline.com, Greyhound, Verisign, SFJAZZ, SFMOMA, YP.com, Espolon Tequila, Nokia, Mission Foods, Electronic Arts, El Pollo Loco, Isis Mobile Payments and Piperlime.[5]
