Butterfinger was invented by the Curtiss Candy Company of Chicago, Illinois, in 1923. The company held a public contest to choose the name of the candy. The name is an informal term for a clumsy person, particularly in sporting events when an athlete has dropped a ball. As an early publicity stunt and marketing ploy, the company dropped Butterfinger and Baby Ruth candy bars from airplanes in cities across the United States which helped increase its popularity. It was also promoted in "Baby Take a Bow", a 1934 film featuring Shirley Temple. The Curtiss Candy Company was owned by Standard Brands Inc which merged with Nabisco in 1981 to become Nabisco Brands, Inc., and, in 1990, Nestlé bought Baby Ruth and Butterfinger from RJR Nabisco.
Two of the slogans currently used to advertise the candy bar are "Follow the Finger" and "Break out of the ordinary!" Prior to these, Bart Simpson, and other characters from Fox's The Simpsons, appeared in numerous advertisements for the product from 1988 to 2001, featuring the slogans "Nobody better lay a finger on my Butterfinger!", "Bite my Butterfinger!", and "Nothin' like a Butterfinger!".
Butterfinger terminated a long-standing advertising contract with The Simpsons in late 2001. Making fun of them, a January 2002 Simpsons episode called "Sweets and Sour Marge" included a scene involving Butterfinger bars being unable to be burned, with Chief Wiggum saying "even the fire doesn't want them". In the February 2003 episode "Barting Over", Bart claims he does not recall being in any commercials in the past, and instantly after eats a Butterfinger bar in a style reminiscent of the adverts.
On April 1, 2008, Nestlé launched an April Fool's Day initiative indicating that they had changed the name of the candy bar to "The Finger", citing consumer research that indicated that the original brand was "clumsy" and "awkward", complete with a fake Web site promoting the change and featuring a video press release. When the joke is revealed, the entire website changes into a flash animation redirecting to the Butterfinger Comedy Network.
In recent years,[when?] Butterfinger bars have appeared in the United States that are printed with both English and Spanish language on the wrappers.
In 2009, a new advertisement for Butterfinger was produced that appeared to be a homage to the earlier The Simpsons commercials.
In 2010, Butterfinger revived its "Nobody better lay a finger..." slogan, but re-worded as "Nobody's gonna lay a finger on my Butterfinger."
Related products 
Butterfinger BB's 
Starting in 1992, another form of Butterfinger bars was available called "BB's." Similar to Whoppers and Malteasers, they were roughly the size of marbles and sold in bags as well as advertised by the Simpsons. They were discontinued in 2006. In 2009, the product was brought back as Butterfinger Mini Bites.
Butterfinger Buzz 
During the height of the energy drink craze in 2009, a version of the candy bar containing 80 milligrams of caffeine was released with limited distribution. The wrapper bears the following warning: "Contains 80mg per package (40 mg per piece), as much as in the leading energy drink. Not recommended for pregnant women, children or persons sensitive to caffeine." 
Butterfinger Ice Cream Bars 
A product with an ice cream filling. It was discontinued in 2004.
Butterfinger Ice Cream Nuggets 
A product similar to that of Butterfinger Ice Cream Bars but are shaped in a nugget. It was discontinued in 2002 .
Butterfinger Crisp 
Nestlé also produces Butterfinger Crisp bars, which are a form of chocolate-covered wafer cookie, with a Butterfinger-flavored cream. This is part of a line of Nestlé products under the Crisp name, including Nestlé Crunch Crisp and Baby Ruth Crisp.
Butterfinger Snackerz 
Butterfinger Snackerz is a bite-sized, smooth-centered version of the candy bar .
Butterfinger Ice Cream 
A part of Edy's (Dreyer's west of the Rocky Mountains and outside the US) Fun Flavors line. The product is vanilla ice cream with a peanut butter swirl and bits of the Butterfinger candy bar in it.
Grocery store Kroger has a flavor in their "Jammed" line called Peanut Butter Candy Crunch that is a peanut flavored frozen dairy dessert with Butterfinger chunks and a very Butterfingery tasting peanut butter swirl.
See also 
Similar products 
- 5th Avenue from The Hershey Company
- Crispy Crunch from Cadbury plc
- Reese's Crispy Crunchy Bar (owned by The Hershey Company) is different from the above.
- Clark Bar from Necco.
- Zagnut, a similar product that uses toasted coconut instead of Chocolate.
- Chick-O-Stick, same kind of product as Zagnut, yet rolled.
- KitKat Chunky Peanut Butter (available in the UK, Ireland, Denmark, Sweden, Germany and Australia).
- Sanders, Dennis (1982). The First of Everything. Dell Publishing. p. 21. ISBN 978-0385282833.
- Jung, Alexander (December 26, 2005). "What Can a Nation Do? Taming the Globalization Monster". Spiegel Online. Retrieved 2008-06-28.
- "Jugendliche bei Greenpeace" (in German). Greenpeace. May 15, 2003. Retrieved 2008-06-28.
- "The Finger Bar website". Retrieved 2008-06-28.
- Butterfinger Ad Brings Back Slogan
- Butterfinger the 13th at the Internet Movie Database
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