Butterfinger

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Butterfinger
Butterfinger wrapped.jpg
Butterfinger-broken.JPG
Product type Confectionery
Owner Nestlé
Country USA
Introduced 1923
Previous owners
Website www.butterfinger.com

Butterfinger is a candy bar made by Nestlé.

The bar consists of a flaky, crisp, orange-colored, peanut butter-flavored center that is coated in compound chocolate.

History[edit]

Butterfinger was invented by the Curtiss Candy Company of Chicago, Illinois, in 1923.[1] The company held a public contest to choose the name of the candy. The name is an informal term for a clumsy person, particularly in sporting events when an athlete has dropped a ball. As an early publicity stunt and marketing plot, the company dropped Butterfinger and Baby Ruth candy bars from airplanes in cities across the United States which helped increase its popularity. It was also promoted in Baby Take a Bow, a 1934 film featuring Shirley Temple. The Curtiss Candy Company was owned by Standard Brands Inc which merged with Nabisco in 1981 to become Nabisco Brands, Inc., and, in 1990, Nestlé bought Baby Ruth and Butterfinger from RJR Nabisco.

Two of the slogans currently used to advertise the candy bar are "Follow the Finger" and "Break out of the ordinary!" Prior to these, Bart Simpson, and other characters from Fox's The Simpsons, appeared in numerous advertisements for the product from 1988 to 2001, featuring the slogans "Nobody better lay a finger on my Butterfinger!", "Bite my Butterfinger!", and "Nothin' like a Butterfinger!"

Butterfinger was withdrawn from the German market in 1999 due to consumer rejection when it was one of the first products to be labeled as containing genetically modified ingredients from corn.[2][3]

Butterfinger terminated a long-standing advertising contract with The Simpsons in late 2001. Reacting to this, the January 2002 Simpsons episode "Sweets and Sour Marge" included a scene depicting Butterfinger bars as nonflammable; the character Chief Wiggum says, "Even the fire doesn't want them." In the February 2003 episode "Barting Over", Bart claims he does not recall being in any commercials in the past, and then eats a Butterfinger just as he did in the commercials.

On April 1, 2008, Nestlé launched an April Fool's Day prank in which they claimed that they had changed the name of the candy bar to "The Finger", citing consumer research that indicated that the original brand was "clumsy" and "awkward". The prank included a fake Web site[4] promoting the change that featured a video press release. When the joke was revealed, the website redirected visitors to the fictitious "Butterfinger Comedy Network".

In 2009, a new advertisement for Butterfinger was produced that appeared to be a homage to the earlier The Simpsons commercials.

In 2010, Butterfinger revived its "Nobody better lay a finger..." slogan as "Nobody's gonna lay a finger on my Butterfinger."[5]

In 2011 a comedy horror film titled Butterfinger The 13th was made to promote the product.[6]

It was announced via the official The Simpsons Twitter account in April 2013 that the "Nobody Better Lay A Finger" advertising campaign featuring Bart Simpson would be returning.[7]

Related products[edit]

Butterfinger Snackerz
Butterfinger Snackerz candies

Butterfinger BB's[edit]

Starting in 1992, another form of Butterfinger bars was available called "BB's." Similar to Whoppers and Maltesers, they were roughly the size of marbles and sold in bags as well as advertised by the Simpsons. They were discontinued in 2006. In 2009, the product was brought back as Butterfinger Mini Bites.

Butterfinger Buzz[edit]

During the height of the energy drink craze in 2009, a version of the candy bar containing 80 milligrams of caffeine was released with limited distribution. The wrapper bears the following warning: "Contains 80mg per package (40 mg per piece), as much as in the leading energy drink. Not recommended for pregnant women, children or persons sensitive to caffeine." [5]

Butterfinger Ice Cream Bars[edit]

A product with an ice cream filling.

Butterfinger Ice Cream Nuggets[edit]

A product similar to that of Butterfinger Ice Cream Bars but are shaped in a nugget.

Butterfinger Crisp[edit]

Nestlé also produces Butterfinger Crisp bars, which are a form of chocolate-covered wafer cookie, with a Butterfinger-flavored cream. This is part of a line of Nestlé products under the Crisp name, including Nestlé Crunch Crisp and Baby Ruth Crisp.

Butterfinger Peanut Butter Cups[edit]

A product similar to the Reese's Peanut Butter Cups, the Butterfinger Peanut Butter Cup mixes the traditional crispy peanut butter with creamy peanut butter and covers it in compound chocolate.[8] The first new Butterfinger product in over five years, Nestlé developed the product over two years prior to its introduction in 2014.[9]

Butterfinger Snackerz[edit]

Butterfinger Snackerz is a bite-sized, smooth-centered version of the candy bar .

Butterfinger Ice Cream[edit]

A part of Edy's (Dreyer's west of the Rocky Mountains and outside the US) Fun Flavors line. The product is vanilla ice cream with a peanut butter swirl and bits of the Butterfinger candy bar in it.

Grocery store Kroger has a flavor in their "Jammed" line called Peanut Butter Candy Crunch that is a peanut flavored frozen dairy dessert with Butterfinger chunks and a very Butterfingery tasting peanut butter swirl.

Butterfinger Bites[edit]

Small, bite-sized pieces of butterfinger.

See also[edit]

Similar products[edit]

References[edit]

  1. ^ Sanders, Dennis (1982). The First of Everything. Dell Publishing. p. 21. ISBN 978-0385282833. 
  2. ^ Jung, Alexander (December 26, 2005). "What Can a Nation Do? Taming the Globalization Monster". Spiegel Online. Retrieved 2008-06-28. 
  3. ^ "Jugendliche bei Greenpeace" (in German). Greenpeace. May 15, 2003. Retrieved 2008-06-28. 
  4. ^ "The Finger Bar website". Retrieved 2008-06-28. 
  5. ^ Butterfinger Ad Brings Back Slogan
  6. ^ Butterfinger the 13th at the Internet Movie Database
  7. ^ https://twitter.com/TheSimpsons/status/320219528845991936
  8. ^ "Butterfinger Cups". Nestle. Retrieved 2014-01-23. 
  9. ^ Jenn Harris (2014-01-15). "Butterfinger cups to launch with Super Bowl ad". LA Times. Retrieved 2014-01-23. 

External links[edit]