||This article appears to be written like an advertisement. (May 2009)|
Flowers Foods company logo
|Traded as||NYSE: FLO|
|Industry||Packaged bakery products|
|Headquarters||Thomasville, Georgia, U.S.|
George E. Deese (Executive Chairman of the Board)Allen L. Shiver (President and Chief Executive Officer)
|Products||Nature's Own, Whitewheat, Sunbeam, Mrs. Freshley's, Blue Bird, Mi Casa, Cobblestone Mill; acquired Tastykake in April 2011|
Flowers Foods, headquartered in Thomasville, Georgia, is a producer and marketer of packaged bakery foods in the United States. The company operates 45 bakeries that produce breads, buns, rolls, snack cakes, pastries, and tortillas. The company’s products are sold regionally through an extensive direct-store-delivery network that encompasses the southeastern, mid-Atlantic, and southwest US, plus select markets in California and Nevada, and nationwide through other delivery systems.
Flowers' top brands include Nature's Own, Whitewheat, Wonder Bread, Cobblestone Mill, Tastykake, Mrs. Freshley's, European Bakers, Blue Bird, and Mi Casa. Regional brands include Merita, Home Pride, Butternut, Country Kitchen, Barowsky's Organics, ButterKrust, Captain John Derst's, Evangeline Maid, Sunbeam, Bunny, Mary Jane, Aunt Hattie’s, Holsum, and Mary Jane & Friends.
Flowers Foods has two operating segments. The Direct Store Delivery (DSD) Segment handles fresh breads, buns, rolls, and snack cakes that are sold regionally through a network of independent distributors. The company is continually expanding its market reach through acquisitions and by stretching its current territory. Flowers’ Warehouse Segment is responsible for the national distribution of frozen snack cakes and breads and rolls that are sold direct to customers' warehouses. Flowers' Mrs. Freshley's brand of snack cakes is available nationally to retail and vending customers through this segment, as is the European Bakers' brand of frozen specialty breads and rolls, which is available nationally to retail in-store bakeries and foodservice customers.
|This section needs additional citations for verification. (June 2009)|
In 1919, brothers William Howard and Joseph Hampton Flowers opened Flowers Baking Company in Thomasville, Georgia. The bakery met with success, and began to ship its products to the surrounding communities. In 1937, the company acquired a bakery in Tallahassee, Florida, marking the start of a history of growth by acquisition. In 1944, Flowers became the 6th bakery in the U.S. to franchise Quality Bakers of America’s Sunbeam brand and Little Miss Sunbeam for its white bread. In 1968, the company became Flowers Industries, and began trading over-the-counter stock. Less than a year later, Flowers listed on the American Stock Exchange. In 1982, the company listed on the New York Stock Exchange under the ticker symbol FLO. In the mid-1990s, it acquired the Keebler Company and Mrs. Smith's Pies. In 2001, Flowers sold its investment in Keebler to the Kellogg Company and delivered $1.24 billion to its shareholders. Flowers’ remaining business units, Flowers Bakeries and Mrs. Smith’s Bakeries, were then spun off into a new company called Flowers Foods. In 2003, Flowers Foods sold its Mrs. Smith’s frozen dessert business to the Schwan Food Company. In 2008, it acquired ButterKrust Bakery in Lakeland, Florida, and acquired Holsum Bakery in Phoenix.
Ideal Baking Company On October 25, 2002, Flowers bought out Ideal Baking Company including one bakery in Batesville, AR. Ideal serves north Arkansas, southern Missouri, and the Memphis, TN market.
Royal Cake Company On September 21, 2005, Flowers Foods closed on the purchase of Royal Cake Company for $10 Million (USD). Flowers will continue to operate the Winston-Salem, NC bakery.
Leo's Foods On October 26, 2009, Flowers Foods purchased Leo's Foods, but terms were not disclosed.
On January 11, 2013, Flowers Foods entered into an agreement to purchase the remaining assets and trademarks of the recently bankrupt Hostess Brands. The acquisition was complete July 22, 2013.
Flowers has made more than 110 acquisitions.
White and Wheat Breads
- Bunny Bread (Select Markets Only)
- Captain John Derst's
- Country Kitchen
- Home Pride
- Nature's Own
- Nature's Pride
- Sunbeam (Select Markets Only)
- Wonder Bread
Specialty Breads and Rolls
- Barowsky's Organics
- CobbleStone Mill
- European Bakers
- Mi Case
Cakes and Snacks
In 2012, Flowers Foods contributed $182,000 to a $46 million political campaign known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers" This organization was set up to oppose a California initiative, Proposition 37, that would have required mandatory labeling of foods containing genetically modified ingredients. There has subsequently been a call for the boycott of products from Flowers and other corporate donors, by the Alliance for Natural Health.
|This article relies on references to primary sources. (March 2011)|
- About Flowers Foods
- Flowers Foods - Company History
- Flowers Foods to buy Holsom Bakery
- Business, Arkansas (2002-10-25). "Flowers Foods Acquires Ideal Baking Co. | Arkansas Business News". ArkansasBusiness.com. Retrieved 2013-10-28.
- "Flowers Foods completes Bishop Baking Co. buy - Atlanta Business Chronicle". Bizjournals.com. 2002-12-30. Retrieved 2013-10-28.
- Boulder Brands CEO Stephen Hughes. "USA: Flowers Foods buys Royal Cake Company". Just-food.com. Retrieved 2013-10-28.
- "Flower’s Foods Acquires Tortilla Maker Leo’s Food". PerishableNews. October 26, 2009. Retrieved October 28, 2013.
- Joseph N. DiStefano (2011-04-11). "Tastykake sale: Plants stay open; buyer to repay PA". Philly.com. Retrieved 2012-11-18.
- Candace Choi. "Hostess Names Flowers as Lead Bidder for Bread Brands". Retrieved 2013-02-26.
- "Flowers completes Hostess bread asset acquisition". Food Business News. 2013-07-22. Retrieved 2013-10-28.
- "Who's Funding Prop 37, Labeling for Genetically Engineered Foods? | Propositions | Elections 2012". KCET. Retrieved 2013-10-28.
- "ANH calls for international boycott of Prop 37 NO campaign companies". Anh-europe.org. 2012-11-14. Retrieved 2013-10-28.