Buy NZ Made
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The Buy NZ Made campaign is a part of BusinessNZ, promoting and encouraging people to buy and sell New Zealand made products. Prior to Buy NZ Made, Buy Kiwi Made was a Government campaign aimed at promoting consumer and retailer awareness of Kiwi made products and encouraging domestic manufacturers to label their goods New Zealand made. It used the slogan "Buy Kiwi and We've Got it Made". It was complementary to the Buy New Zealand Made Campaign Ltd which was formed in 1988 and which licenses use of the kiwi in a triangle logo. New Zealand manufacturers, retailers and the Government have been involved in promoting the 'Buy NZ Made' concept since 1908, and in April 2008 Buy Kiwi Made celebrated 100 years of buying Kiwi made.
After the 2005 elections, negotiations were conducted between the Green Party and New Zealand's Labour Party that resulted in the formation of the government. A Buy Kiwi Made programme also came out of those talks and Rod Donald was appointed as the Government's spokesperson for the programme.
Within a couple of months of the election, and after Rod Donald's death, the Labour government refused a joint Australian-New Zealand initiative to mandate country of origin labeling for food, which was seen by some as a rejection of the Buy Kiwi Made programme's objectives.
The Buy Kiwi Made campaign promoting the Buy Kiwi Made and Buy New Zealand Made initiatives included the launch of a new Buy Kiwi Made website. The www.buykiwimade.govt.nz/ Buy Kiwi Made website was launched on 2 March 2007. It has since been disconnected. The Buy Kiwi Made media campaign was concluded by 30 June 2009.
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