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An anti-boycott or buycott is the excess buying of a particular brand or product in an attempt to counter a boycott of the same brand or product. It is also sometimes, incorrectly referred to as a "counter-boycott" (which, by the definition of "counter" would actually be the boycotting of another product/brand in response to a boycott).

The usual reason for an anti-boycott is to prevent a company or entity from backing down on the decision that initially caused the boycott.

Some examples of recent anti-boycotts include:


  1. ^ Fairplay UK
  2. ^ Buycott Israel Canada
  3. ^ Nov. 28, 2009, Calgary Herald, "Ignore boycott, it’s time to BUYcott Israel,"
  4. ^ Amidst Boycott Calls, British And Canadian Jews Initiate Buycott Campaigns By Samuel Sokol Published on Thursday, November 19, 2009
  5. ^ Watson, Bruce "Whole Foods 'buycott' turns grocery store into cultural battleground" Daily Finance (2 November, 2009). Last accessed, 10 December, 2012)

See also[edit]

Further reading[edit]

  • Hoffmann, Stefan; Hutter, Katharina (2011). "Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research". Journal of Consumer Policy. doi:10.1007/s10603-011-9185-2.