|Subject||Marketing, Business, Advertising, Promotion, science of shopping|
|Media type||Print, Hardcover|
|LC Class||HF5415.12615 .L56 2008|
Buyology: Truth and Lies About Why We Buy (2008) is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such as advertisements, slogans, jingle and celebrity endorsements. Lindstrom, through a study of the human psyche, explains the subconscious mind and its role in deciding what the buyer will buy. Lindstrom debunks some myths about advertising and promotion. Time  named Lindstrom as one of the world's 100 most influential people because of his book.
Buyology is claimed to be a result of the author’s three year neuromarketing study on 2,081 people to identify the effect of brands, logos, commercials, advertisements and products on them. The study was funded by seven corporations, including GlaxoSmithKline, Hakuhodo, Fremantle - and Martin Lindstrom. The study evaluates the effectiveness of logos, product placement and subliminal advertising, the influence of our senses and the correlation between religion and branding.
The book was a bestseller. Part of this success can be attributed to a contract with the marketing company ResultSource which purchases books in bulk to game the best-seller metrics and artificially inflate the best-seller status of a book for a fee.
- New York Times Best sellers list, Hardcover Nonfiction
- Time magazine - May 11, 2009 edition
- Martin Lindstrom Official
- Random House profile of Buyology
- Lindstrom, Martin. "Buyology". The WayBack Machine. RealSource. Retrieved 15 November 2014.
- Jeffrey A. Trachtenberg (February 22, 2013). "The Mystery of the Book Sales Spike". Wall Street Journal. Retrieved March 17, 2014.