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Type Private
Founded 2006
Headquarters New York City, New York, USA
Key people

Jonah Peretti, CEO
Jon Steinberg, President
Ben Smith, Editor-in-Chief

Andy Wiedlin, CRO
Peggy Wang, Senior Editor
Ze Frank, Executive Vice President
Jason Kottke, Advisor
Owner BuzzFeed Inc.
Slogan(s) "The Media Company for the Social Age"
Alexa rank positive decrease 128 (April 2014)[1]
Type of site News & Entertainment
Advertising Native
Registration Optional
Available in English
Current status Active

BuzzFeed is a social news and entertainment website. Founded in 2006 in New York City as a viral lab by Jonah Peretti, the company has grown into a global media and technology company covering topics like Politics, DIY, Animals, Longform and Business. In 2012, Ben Smith of Politico was hired as Editor-in-Chief, and is responsible for expanding the site into serious journalism, long-form and reportage while maintaining its popular fun and entertainment-oriented content.[2]


BuzzFeed Labs[edit]

In the early days, “BuzzFeed Labs” was created by BuzzFeed editors as an ongoing initiative to test, track and create viral content on the web. With no set release schedule, past projects were conducted sporadically and included: attempting to break a beer bottle in half for use as a shiv in a bar fight, citizen journalism investigating a fire on the Manhattan Bridge, and the creation of a giant energy malt liquor drink using a forty ounce beer and a can of Red Bull.


BuzzFeed produces an average of 378 posts a day featuring the work of staff reporters, contributors, syndicated cartoon artists, and Community. Popular formats on site include lists and quizzes.


BuzzFeed Video produces original content with a production studio and team based in Los Angeles. Since acquiring internet pioneer, Ze Frank in 2012, BuzzFeed Video has produced instant hits like The Creepiest Series and Fun Facts.


Every registered user of BuzzFeed owns their own profile and feed that contains links to their most recent contributions to the site. The user also owns a scoreboard of how many times these users' posts have been featured on the homepage or awarded "Gold Stars" by the staff.


A key component of BuzzFeed's ongoing mission to sort, certify, and promote the viral web is the use of "Badges". Badges include "LOL", "WIN", "OMG", "CUTE", "TRASHY", "FAIL", "WTF", and are available for users to award to posts that they feel merit them. If enough users feel the same way, then a visual badge is tacked onto the edge of the thumbnail image for that post, alerting others to its content.


BuzzFeed continues to test and track their custom content with an in-house team of data scientists and external-facing “social dashboard.”


BuzzFeed has sometimes been accused of copying original content from competitors throughout the online and offline press. On June 28, 2012, Gawker's Adrien Chen posted a story titled "BuzzFeed and the Plagiarism Problem".[3] On March 8, 2013, The Atlantic Wire addressed a similar issue.[4] On September 17, 2013, The Kernel ran an article titled "BuzzFeed Stole My Wired Article"[5] written by correspondent Nimrod Kämer. On October 21, 2013, writer and satirist Maddox published an article in which he thoroughly examines BuzzFeed's quality, content, its policy towards sources, its fair use practices, and its tagging services.[6]

BuzzFeed has also been the subject of lawsuits for both stealing content and encouraging its proliferation without attributing its sources. One, for stealing a photographer's photo,[7] and another, for stealing nine celebrity photos from the same photography company.[8]



External links[edit]