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A buzzword is a word or phrase used to impress, or one that is fashionable. Buzzwords often originate in jargon or are neologisms.[1]

The term was first used in 1946 as student slang.[2]

See also[edit]


Further reading[edit]

  • Negus, K. Pickering, M. 2004. Creativity, Communication and Cultural Value. Sage Publications Ltd
  • Collins, David. 2000. Management fads and buzzwords : critical-practical perspectives. London ; New York : Routledge
  • Godin, B. 2006. The Knowledge-Based Economy: Conceptual Framework or Buzzword?. The Journal of technology transfer 31 (1): 17-.

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