||The topic of this article may not meet Wikipedia's notability guideline for academics. (May 2011)|
|Born||Ness Valley, New Zealand|
|Occupation||Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia.|
Byron Sharp is a Professor of Marketing Science at the University of South Australia. He is also the Director of The Ehrenberg-Bass Institute for Marketing Science, one of UniSA's research institutes.
His most cited (Google scholar) work is on loyalty programs. In 1997, with Anne Sharp, he reported the first empirical work seeking to document the effect of a loyalty program on buyer loyalty The research found a tendency across the product categories studied for loyalty programs to produce a small amount of excess loyalty. This weak effect was later replicated.
In 2009 he co-edited a special issue of the Journal of Advertising Research with Professor Jerry Wind on empirical laws in advertising.
Byron has written over 100 refereed conference papers and journal articles, in international journals such as International Journal of Research in Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Consumer Marketing, Australasian Marketing Journal, Journal of Advertising Research.
His research interests include...
- Buyer Behaviour and brand performance
- Laws & principles in marketing
- Market-based assets
- Advertising & Media
Editorial Board Membership
Byron is an Editorial Board member of: Journal of Advertising Research, Marketing Theory, Journal of Consumer Marketing, Marketing Bulletin, Australasian Marketing Journal, and the Journal of Empirical Generalisations in Marketing Science.
Byron is currently a board member at the Wharton SEI Center's Future of Advertising project.
- , Ehrenberg-Bass Institute for Marketing Science Homepage
- Sharp, Byron and Anne Sharp (1997), "Loyalty Programs and Their Impact on Repeat-Purchase Loyalty Patterns," International Journal of Research in Marketing, 14 (5), 473-86.
- Sharp, Byron and Anne Sharp (1999), "Loyalty Programs and Their Impact on Repeat-Purchase Loyalty Patterns: A Replication and Extension," in 28th European Marketing Academy Conference proceedings. Berlin, Germany: Institute of Marketing II, Humboldt-University
- Meyer-Waarden, Lars (2002) "The sources of Efficiency in Loyalty Programs-An Empirical Investigation based upon a Single Source Panel", PhD thesis, University of Pau, France.
- Jorna Leenheer, Harald J. van Heerde, Tammo H.A. Bijmolt and Ale Smidts (2007) "Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members", International Journal of Research in Marketing, 24,1, p.31-47.
- Yoram (Jerry Wind and Byron Sharp (2009) "What We Know About Advertising", Journal of Advertising Research, 49,2
- , List of Publications],
- , International Journal of Research in Marketing
- , Journal of Business Research
- , Journal of Marketing Management
- , Journal of Consumer Marketing
-  Australasian Marketing Journal
- , Journal of Advertising Research
-  Journal of Advertising Research Editorial Advisory Board
-  Marketing Theory Editorial Board
-  Journal of Consumer Marketing,
-  Marketing Bulletin
-  Australasian Marketing Journal Editorial Board
-  Journal of Empirical Generalisations in Marketing Science
- , Wharton SEI Center's Future of Advertising project