Byron Sharp

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Byron Sharp
Bsharp1.jpg
Born Ness Valley, New Zealand
Occupation Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia.
Website
[16]

Byron Sharp is a Professor of Marketing Science at the University of South Australia. He is also the Director of The Ehrenberg-Bass Institute for Marketing Science, one of UniSA's research institutes.[1]

Key Works[edit]

His most cited (Google scholar) work is on loyalty programs. In 1997, with Anne Sharp, he reported the first empirical work seeking to document the effect of a loyalty program on buyer loyalty[2] The research found a tendency across the product categories studied for loyalty programs to produce a small amount of excess loyalty. This weak effect was later replicated.[3][4][5]

In 2009 he co-edited a special issue of the Journal of Advertising Research with Professor Jerry Wind on empirical laws in advertising.[6]

In 2010 he published the book "How Brands Grow", Oxford University Press. ISBN 978-0-19-557356-5

Research Publications[edit]

Byron has written over 100 refereed conference papers and journal articles,[7] in international journals such as International Journal of Research in Marketing,[8] Journal of Business Research,[9] Journal of Marketing Management,[10] Journal of Consumer Marketing,[11] Australasian Marketing Journal,[12] Journal of Advertising Research.[13]

His research interests include...

  • Buyer Behaviour and brand performance
  • Laws & principles in marketing
  • Market-based assets
  • Advertising & Media

Editorial Board Membership[edit]

Byron is an Editorial Board member of: Journal of Advertising Research,[14] Marketing Theory,[15] Journal of Consumer Marketing,[16] Marketing Bulletin,[17] Australasian Marketing Journal,[18] and the Journal of Empirical Generalisations in Marketing Science.[19]

Professional Associations[edit]

Byron is currently a board member at the Wharton SEI Center's Future of Advertising project.[20]

References[edit]

  1. ^ [1], Ehrenberg-Bass Institute for Marketing Science Homepage
  2. ^ Sharp, Byron and Anne Sharp (1997), "Loyalty Programs and Their Impact on Repeat-Purchase Loyalty Patterns," International Journal of Research in Marketing, 14 (5), 473-86.
  3. ^ Sharp, Byron and Anne Sharp (1999), "Loyalty Programs and Their Impact on Repeat-Purchase Loyalty Patterns: A Replication and Extension," in 28th European Marketing Academy Conference proceedings. Berlin, Germany: Institute of Marketing II, Humboldt-University
  4. ^ Meyer-Waarden, Lars (2002) "The sources of Efficiency in Loyalty Programs-An Empirical Investigation based upon a Single Source Panel", PhD thesis, University of Pau, France.
  5. ^ Jorna Leenheer, Harald J. van Heerde, Tammo H.A. Bijmolt and Ale Smidts (2007) "Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members", International Journal of Research in Marketing, 24,1, p.31-47.
  6. ^ Yoram (Jerry Wind and Byron Sharp (2009) "What We Know About Advertising", Journal of Advertising Research, 49,2
  7. ^ [2], List of Publications],
  8. ^ [3], International Journal of Research in Marketing
  9. ^ [4], Journal of Business Research
  10. ^ [5], Journal of Marketing Management
  11. ^ [6], Journal of Consumer Marketing
  12. ^ [7] Australasian Marketing Journal
  13. ^ [8], Journal of Advertising Research
  14. ^ [9] Journal of Advertising Research Editorial Advisory Board
  15. ^ [10] Marketing Theory Editorial Board
  16. ^ [11] Journal of Consumer Marketing,
  17. ^ [12] Marketing Bulletin
  18. ^ [13] Australasian Marketing Journal Editorial Board
  19. ^ [14] Journal of Empirical Generalisations in Marketing Science
  20. ^ [15], Wharton SEI Center's Future of Advertising project

External links[edit]