CBS Outdoor
From Wikipedia, the free encyclopedia
CBS Outdoor (formerly Viacom Outdoor, Infinity Outdoor, and Outdoor Systems, among others) is the outdoor advertising division of media conglomerate CBS Corporation. It operates around the globe, in the United States, Canada, Puerto Rico, the Netherlands, Mexico, France, Ireland, Finland, Italy, Spain, and the United Kingdom led by CEO Wally Kelly. It does billboard advertising, bus advertising, etc.
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[edit] Canada
CBS Outdoor Canada (CBS Affichage in Québec) is a leading Outdoor Representative in Canada. Major products/contracts include:
- Mississauga Transit advertising on buses
- Transit shelter contracts in the municipalities of: Halifax, Cape Breton, Saint John, Quebec City, Saguenay, Trois-Rivières, Sherbrooke, Montreal, Oakville, Mississauga, Vaughan, Richmond Hill, Markham, Pickering, Newmarket, Hamilton, London, Windsor, Leamington, Sarnia, Barrie, Winnipeg, Calgary, Edmonton, and Vancouver
- In addition CBS Outdoor Canada represents products including billboards, murals and large format products like Superboards in the top markets across the country.
CBS Outdoor previously held the contract for Toronto Transit Commission advertising faces on subway, buses, streetcars and in subway stations, until this contract was assumed by Astral Media in 2008.
CBS Outdoor products are audited and measured by COMB (the Canadian Out-of-Home Measurement Bureau).
[edit] History
The company was known as Outdoor Systems until 2000. This was bought by Infinity and became Infinity Outdoor. Infinity was absorbed into Viacom in 2002, and became Viacom Outdoor. When Viacom spun-off CBS Corporation in 2006, and it became CBS Outdoor.
[edit] See also
Rival ad agencies include:
