CBS Outdoor

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CBS Outdoor
Former type Public
Traded as NYSECBSO
Industry Mass media
Predecessors Viacom Outdoor
Infinity Outdoor
Outdoor Systems
Gannett Outdoor
3M National
Founded 1947 (as 3M National)
1979 (as Gannett Outdoor)
1996 (as Outdoor Systems)
1999 (as Infinity Outdoor)
2001 (as Viacom Outdoor)
2006 (as CBS Outdoor)
Defunct 1996 (as Gannett Outdoor)
May 1997 (as 3M National)
1999 (as Outdoor Systems)
2001 (as Infinity Outdoor)
2006 (as Viacom Outdoor)
Headquarters New York, NY, U.S.
Area served Worldwide
Key people Jeremy J. Male (CEO)
Donald R. Shassian (CFO)
Bill Murphy (EVP of operations)
Products Outdoor Advertising
Revenue Increase US$ 623 Million (2013)[1]
Employees 2,370 (2014)[2]
A CBS Outdoor billboard installed on a side wall of a building in Kansas City, Missouri
A poster-sized CBS Outdoor billboard in Wyandotte, Michigan

CBS Outdoor (formerly Viacom Outdoor, Infinity Outdoor, Outdoor Systems, Gannett Outdoor and 3M National, among others) is the third largest outdoor media owner in revenue terms. It operates in markets including the United States, Canada, Mexico, Puerto Rico, Argentina, Brazil, Chile, and Uruguay. The Americas division is led by CEO Jeremy Male.[3] The international division is led by CEO Antonio Alonso.


The company was originally part of two separate companies: 3M National, the outdoor advertising subsidiary of the 3M Company; and Gannett Outdoor, owned by the Gannett Company. In 1996, Gannett exited the billboard business by spinning out Gannett Outdoor into a new company, Outdoor Systems. This new company would later acquire 3M National in May 1997, but before that sale was finalized, the United States Justice Department ruled that Outdoor Systems had to sell nearly all of its 3M billboards in ten US cities where both Outdoor Systems and 3M National already had billboards to Lamar Advertising to avoid a monopoly in these cities.[4] In 1999, it was bought by Infinity and became Infinity Outdoor. Infinity was absorbed into Viacom in 2001, and became Viacom Outdoor. When Viacom split from CBS Corporation, it became CBS Outdoor. CBS owned CBS Outdoor as a division of CBS until March 2014, at which point it was spun off into an independent company. CBS Corporation continues to own 83% of CBS Outdoor, although this number is expected to decline over time as CBS Outdoor converts into a real estate investment trust and CBS Corporation divests itself of the outdoor unit.[5]

CBS Outdoor shares began trading on the New York Stock Exchange on March 28, 2014.[6]

In July 2014, it was announced that CBS Outdoor would acquire the billboard business of Van Wagner Communications for $690 million.[7]


United States[edit]

CBS Outdoor holds advertising contracts including:


CBS Outdoor Canada (CBS Affichage in Quebec) is a leading Outdoor Representative in Canada. Major products/contracts include:

CBS Outdoor products are audited and measured by COMB (the Canadian Out-of-Home Measurement Bureau).

See also[edit]

Rival outdoor advertisers include:

Past names[edit]

  • 3M National (National 3M)
  • Whiteco
  • Gannett Outdoor
  • Outdoor Systems
  • Infinity Outdoor
  • Viacom Outdoor


External links[edit]