Outfront Media

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Outfront Media, Inc.
Traded as NYSEOUT
Industry Mass media
Predecessor CBS Outdoor
Viacom Outdoor
Infinity Outdoor
Outdoor Systems
Gannett Outdoor
3M National
Founded 1947 (as 3M National)
1979 (as Gannett Outdoor)
August 1996 (as Outdoor Systems)
1999 (as Infinity Outdoor)
2001 (as Viacom Outdoor)
January 2006 (as CBS Outdoor)
November 20, 2014 (as Outfront Media)
Defunct August 1996 (as Gannett Outdoor)
May 1997 (as 3M National)
1999 (as Outdoor Systems)
2001 (as Infinity Outdoor)
January 2006 (as Viacom Outdoor)
November 20, 2014 (as CBS Outdoor)
Headquarters New York, NY, U.S.
Area served
Key people
Jeremy J. Male (CEO)
Donald R. Shassian (CFO)
Bill Murphy (EVP of operations)
Products Outdoor Advertising
Revenue Increase US$ 623 Million (2013)[1]
Number of employees
2,370 (2014)[2]
Website http://www.outfrontmedia.com/

Outfront Media, Inc. (formerly CBS Outdoor, Viacom Outdoor, Infinity Outdoor, Outdoor Systems, Gannett Outdoor and 3M National, among others) is the third largest outdoor media owner in revenue terms. It operates in markets including the United States, Canada, Mexico, Puerto Rico, Argentina, Brazil, Chile, and Uruguay. The Americas division is led by CEO Jeremy Male.[3] The international division is led by CEO Antonio Alonso.


The company was originally part of two separate companies: 3M National, the outdoor advertising subsidiary of the 3M Company; and Gannett Outdoor, owned by the Gannett Company. In August 1996, Gannett exited the billboard business by spinning off Gannett Outdoor into a new company, Outdoor Systems. This new company would later acquire 3M National in May 1997, but before that sale was finalized, the United States Justice Department ruled that Outdoor Systems had to sell nearly all of its 3M billboards in ten US cities (all 3M billboards in Phoenix, Arizona; Sacramento, California; New Orleans; Louisville, Kentucky; Denver; Detroit; Kansas City, Missouri and Grand Rapids, Michigan; plus almost all 3M billboards in Atlanta and half of 3M's billboards in Houston) where both Outdoor Systems and 3M National already had billboards to Lamar Advertising to avoid a monopoly in these cities.[4]

In 1999, it was bought by Infinity and became Infinity Outdoor. Infinity was absorbed into Viacom in 2001, and became Viacom Outdoor. When Viacom split from CBS Corporation, it became CBS Outdoor. CBS owned CBS Outdoor as a division of CBS until March 2014, at which point it was spun off into an independent company. CBS Corporation continues to own 83% of Outfront Media, although this number is expected to decline over time as Outfront Media converts into a real estate investment trust and CBS Corporation divests itself of the outdoor unit.[5]

Outfront Media (then CBS Outdoor) shares began trading on the New York Stock Exchange on March 28, 2014.[6]

In July 2014, it was announced that Outfront Media would acquire the billboard business of Van Wagner Communications for $690 million.[7]

On November 20, 2014, CBS Outdoor officially changed its name to Outfront Media, Inc. The company's ticker symbol on the NYSE changed from CBSO to OUT.


United States[edit]

Outfront Media holds advertising contracts including:


Outfront Media Canada (Outfront Affichage in Quebec) is a leading Outdoor Representative in Canada. Major products/contracts include:

Outfront Media products are audited and measured by COMB (the Canadian Out-of-Home Measurement Bureau).

See also[edit]

Rival outdoor advertisers include:

Past names[edit]

  • 3M National (National 3M)
  • Whiteco
  • Gannett Outdoor
  • Outdoor Systems
  • Infinity Outdoor
  • Viacom Outdoor
  • CBS Outdoor


External links[edit]