CBS This Morning

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CBS This Morning
CBS This Morning logo.png
Genre News program
Presented by
Country of origin United States
Original language(s) English
No. of seasons
  • 12 (1987–99)
  • 2 (2012–)
No. of episodes
  • 3,110 (1987–99)
  • 619 (2012–)
  • (as of May 15, 2014)
Production
Executive producer(s) Chris Licht
Location(s)
Camera setup Multi-camera
Running time 84 minutes (excluding commercials)
Production company(s) CBS News Productions
Broadcast
Original channel CBS
Picture format
Audio format Stereophonic
Original run November 30, 1987 (1987-11-30) –
  • October 29, 1999 (1999-10-29)
  • Revival series:
  • January 9, 2012 (2012-01-09) – Present (Present)
Chronology
Preceded by
External links
Website

CBS This Morning is an American morning television show that is broadcast on CBS, (the Columbia Broadcasting System). The program broadcasts from studios at the CBS Broadcast Center, at 524 West 57th Street, in midtown Manhattan in New York City. It premiered on January 9, 2012, and airs live from 7 to 9 a.m. Eastern Time Monday through Friday; most affiliates in the Central and Mountain time zones air the show on tape-delay from 7 to 9 a.m. local time. Stations in the Pacific Time Zone receive an updated feed with an updated opening ("Good Morning to our viewers in the West") and update live reports. It is the tenth distinct morning news/features program format that CBS has aired in the morning slot since 1954; it replaced the most recent (ninth entry), The Early Show, which aired from 1999 to 2012, and the previous long-running CBS Morning News. which was moved back to an earlier time slot against the other major networks' early morning news broadcasts such as Early Today on NBC and ABC News' America This Morning programs.

CBS This Morning, which shares its title with a similarly titled news/features morning program that earlier ran on the network from 1987 to 1999, (with then anchor Harry Smith), was announced on November 15, 2011, by the CBS News management as a "redefining" alternative of "hard news" and analysis. Long-time PBS-TV (Public Broadcasting Service) interviewer Charlie Rose, (from his syndicated The Charlie Rose Show), Gayle King, (close personal friend of talk show host and cable channel owner Oprah Winfrey), and news anchor Norah O'Donnell serve as weekday anchors of the program. It was quickly noticed by viewers that the new program emphasis on "serious" world and national news now throughout most of the two-hour program was in stark contrast to the more recent evolution of long-time competitors, Today and Good Morning America to going to "soft news" and so-called "life-style" segments, now usually after only a brief 20 minute block of various international and national events headlines. Previously in recent years, these stories were told later in the second half-hour or second hour on the morning programs contrasting with their earlier traditions of broadcasting more substantial early-morning information briefs, during most of the first hour, (7 to 8 a.m. on the Atlantic coast), leaving the features for the second hour, usually oriented more towards home-bound women still watching the show after husbands/spouses had left for their morning commutes and work. The new schedule and emphasis enabled CBS to point to a radically different outlook and emphasis distinct from the morning national network competition for the first time in years rather than attempting to be a third "cookie-cutter" imitation of the others and usually falling into an "also-ran" third place among TV viewership and Neilsen ratings.

History[edit]

CBS This Morning (first incarnation) and The Early Show[edit]

The original "CBS This Morning" made its debut on November 30, 1987, with hosts Harry Smith, former "Good Morning America" news anchor Kathleen Sullivan, and Mark McEwen, a holdover from the show's infotainment-intensive predecessor "The Morning Program". Sullivan was replaced by Paula Zahn on February 26, 1990. Beginning on October 26, 1992, in an effort to stop affiliates from dropping the program, CBS increased the amount of time available during the broadcast for local stations, most of which have their own early morning newscasts before the national news. Despite a far more successful team in Smith, Zahn, and McEwen, "CBS This Morning" continued to languish in third place. It was, however, far more competitive than any of its predecessors. A new set and live format introduced in October 1995 had little effect on the ratings.[citation needed]

Smith and Zahn left in June 1996, and CBS News correspondents Harold Dow and Erin Moriarty anchored the show for seven weeks until a new format was in place. In August 1996, the show was revamped again, as simply "This Morning", with McEwen and Jane Robelot as co-hosts, news anchor Jose Diaz-Balart (succeeded by Cynthia Bowers and later Thalia Assuras, and finally Julie Chen) and Craig Allen (of WCBS-TV and WCBS-AM radio in New York City) serving as weather anchor.

A new format was created where local stations could opt to air their own newscast from 7 to 8 a.m. local time, with inserts from the national broadcast. Then from 8 to 9 a.m., affiliates would air the second half of the national broadcast uninterrupted. Ratings went up slightly, and at one point the show even moved ahead of "Good Morning America" in 1998. But its ratings success was also brief, and it was replaced by "The Early Show". Robelot left "This Morning" in June 1999 after it was revealed that the show would be replaced. Assuras served as co-anchor and Chen as newsreader for the show's remaining five months. McEwen left the show at the end of September 1999 to prepare for the launch of "The Early Show" and was replaced by new anchor Russ Mitchell, who formerly did sports.

The original "This Morning" ended on October 29, 1999, after 12 years. "The Early Show" debuted the following Monday, November 1.[citation needed] Though it had occasional peaks in the ratings, "The Early Show" was a perennial third-place finisher behind NBC's "Today" (first broadcast in 1952) and ABC's "Good Morning America", (debuted in 1975, Sunday version in 1993). Although originally a combination of news and features on "Today", it soon followed its new ABC competition after the 70's, also becoming known for shows including light stories and "infotainment" with their news coverage that "G.M.A." initiated (an approach even the previous "The Early Show" would shy away from in its last year) and eventually became the nation's TV morning news leader, upsetting the long-running NBC powerhouse "Today".

Development and launch[edit]

On November 15, 2011, CBS News confirmed that "The Early Show" would be cancelled, and that the news division would overhaul its morning news program effective January 9, 2012. CBS News chairman Jeff Fager and president David Rhodes revealed at the November 15 announcement that the revamped and retitled program would "redefine the morning television landscape" – meaning that rather than replicate "Today" and "G.M.A.", the new format would feature a mix of "hard news" (a CBS News hallmark), analysis, and discussion.[1] On December 1, 2011, the title of the new show was revealed as CBS This Morning.[2][3]

The executive producer of "CBS This Morning" is Chris Licht, who was hired by CBS in the spring of 2011 after serving as executive producer of cable news network MSNBC's "Morning Joe". Licht's move to CBS led to speculation that Joe Scarborough and Mika Brzezinski would follow Licht, as their contracts with MSNBC were expiring;[4] though Scarborough and Brzezinski confirmed contemplating offers from CBS and other networks, they re-signed with MSNBC out of a belief that their interview-intensive approach could not be duplicated on broadcast television.[5]

CBS instead tapped a trio of noted TV veterans for the weekday editions of "This Morning": "Early Show" holdover Erica Hill, Gayle King, and Charlie Rose (Licht describes Rose, who previously hosted CBS's former overnight news program "CBS News Nightwatch" (now "Up to the Minute") in the 1980s, and has also been a part-time correspondent for occasional segments on Sunday evening's long-running "60 Minutes" news magazine program since 2008, as "an incredible interviewer").[6][7]

On July 26, 2012, CBS announced that its "Chief White House Correspondent" Norah O'Donnell would replace Hill starting in September 2012. Hill was pulled from the program immediately after the announcement (an absence which was not explained on the broadcast),[8] and was eventually released from her CBS contract, becoming a co-host of the weekend editions of NBC's "Today" four months later, in November 2012.

Licht promised an "outside the box" approach to "CBS This Morning", insisting that the show would not include forced anchor banter, cooking segments, "comedic weather forecasters, [or] cheering fans on an outdoor plaza."[7][9] Instead, the show begins with brief introductions and teases by Rose and O'Donnell, along with a second hour tease by King (initially introduced with the phrase "When I see you at 8 o'clock..."). This is immediately followed by the now iconic morning show "Eye Opener" (introduced by saying: "Your world ... in 90 seconds"), a quick-cut video montage of sights and sounds from the past 24 hours of news, employing no on-screen anchor and a limited voiceover from Rose[10] (the name is a play on CBS's eye-shaped logo, and its resulting nickname, "The Eye Network").

The first hour of the show, co-anchored by Rose and O'Donnell, is news-intensive and includes more original journalism and analysis, with regular contributors including John Miller, Don Dahler, and Jeff Glor.[7] King joins the show for the second half hour. The 8:00 hour, which currently begins with the "Eye Opener @ 8", recaps the news from the first hour, leading into a brief summary of the morning's news headlines, before shifting focus to interviews and discussion (à la "Morning Joe") and lighter fare. True to Licht's "no comedic weather" promise, the show does not include any standalone national weather segments[11] – this makes "This Morning" the only national morning news program on any of the "Big Three" networks not to include such a segment, although time is allotted for CBS affiliates to insert their own local weather forecasts (with national maps and forecasts or a text-only list of forecasts for individual cities nationwide provided for affiliates who do not insert their own weather updates, particularly those that do not have a news department). More recently, the newscast has utilized CBS affiliate's local meteorologists to give the forecast during severe weather outbreaks. The first half-hour also includes a 30-second segment following the local weather break, during which temperatures for various cities are scrolled alongside an inset advertisement. If additional weather coverage is warranted as part of a major news story, the program typically uses a meteorologist from one of CBS's owned-and-operated stations, most commonly Chicago's station WBBM-TV's Megan Glaros and in New York, with WCBS-TV's Lonnie Quinn. For West Coast viewers, Rose presents a new greeting "Good Morning to our viewers in the West!" along with updated reports denoted by the reporter specifically acknowledging the viewers in the West (e.g."Good Morning and Good Morning to our viewers watching us in the West"). Viewers in the Pacific, Alaska, and Hawaii time zones (along with most of Arizona during "Daylight Savings Time") receive this updated newscast.

For stations that do not make use of the local news cutaways at :26 and :56 minutes past the hour, the program initially provided an additional segment appropriately called "The Cutaway", which features a secondary host conducting "behind-the-scenes" interviews with the hosts, reporters, and other guests.[12] More recently, the remaining time has been filled with a taped story introduced by that day's "CBS Morning News" anchor.

Studio[edit]

"With a wall this big, something important better be happening on the inside.
There is.
Sorry for the mess. We’re busy building you a better morning."

—A message adorning the CBS Broadcast Center, as featured in a December 2011 promo for "CBS This Morning"[13]

"CBS This Morning" operates out of a set in Studio 57 at the CBS Broadcast Center (numbered for the facility's address, West 57th Street in Manhattan). The new set was planned for "The Early Show" before its cancellation; that program was based out of the windowed General Motors Building during its entire run which was shared with the football sports "The NFL Today" at times, though the last year saw the windows covered at all times due to the change to a hard-news focus.[14] A section of the studio's exterior, covered in white walls and adorned with the CBS Eye logo (and also bearing the message shown at right), was featured in promos for the show that aired in early December 2011.[15]

Bits and pieces of the "CBS This Morning" set were revealed in pre-premiere promos and web videos,[15] with the full set unveiled during the January 2012 premiere. Some of the set's features include:[10]

  • Real exposed brick walls and dark hardwood flooring
  • An in-the-round anchor desk, topped in clear lucite and etched with the famous "Eyemark", as well as additional "prong" sections which can be removed if necessary
  • Moveable monitors, allowing guests who appear via satellite to "sit" alongside their interviewers at the anchor desk
  • Various items representing CBS News's legacy (most prominently a world map from the venerated "CBS Evening News with Walter Cronkite")
  • An adjoining newsroom (which was not ready in time for the premiere), complete with large windows facing the street (allowing passers-by to look in)
  • A visible green room (complete with the only couch on the set), allowing viewers to catch a glimpse of behind-the-scenes action

Also included on the set, as reported by "TV Guide's" reporter Stephen Battaglio, is an Oakland Athletics baseball cap; executive producer Chris Licht included it to remind his staff of the sports feature film "Moneyball", whose central character (Oakland A's team executive Billy Beane, played by super-star Brad Pitt) took an "outside-the-box" approach that Licht hopes "CBS This Morning" replicates (Licht has called the show "The "Moneyball" of TV," (a take-off on the methodology featured in the recent baseball film) and screened the film prior to the premiere for "This Morning" staffers as a motivational tool).[7]

Shortly after O'Donnell became a co-host, the program constructed a new secondary set at the network's bureau in the national capital, Washington, D.C., which is often used by O'Donnell on Fridays, and by other guests and reporters as needed.[citation needed] CBS's overnight and early morning news programs "Up to the Minute" and the "CBS Morning News" are both also broadcast out of Studio 57.

On-air staff[edit]

Weekday anchors[edit]

Correspondents[edit]

Former on-air staff[edit]

  • Erica Hill - anchor (January - July 2012; now at NBC News)
  • John Miller, senior correspondent (resigned from CBS to take a position with the NYC Police in 2014)

Saturday edition[edit]

CBS This Morning Saturday
Genre News program
Presented by Saturday edition:
Vinita Nair (2013–present)
Anthony Mason (2012–present)
Country of origin United States
Original language(s) English
No. of seasons 2 (2012–present)
No. of episodes 120 (2012–present)
(as of May 10, 2013)
Production
Executive producer(s) Michael Rosen
Camera setup Multi-camera
Running time 84 minutes
Production company(s) CBS News Productions
Broadcast
Original channel CBS
Picture format HDTV (1080i)
Audio format stereophonic
Original run January 14, 2012 – present
Chronology
Preceded by The Saturday Early Show (1999–2012)
External links
Website

The Saturday edition of "CBS This Morning" premiered on January 14, 2012, and was originally hosted by Rebecca Jarvis and Jeff Glor, with Betty Nguyen as news anchor and Lonnie Quinn as weather anchor. After Glor was named anchor of the Sunday Edition of the "CBS Evening News" the program started using various male correspondents rotating every other Saturday. It airs live from 7 to 9 a.m. Eastern Time, but local air times for the Saturday broadcast vary significantly from station to station, even within the same time zone; in some markets, the local CBS affiliate may opt to pre-empt "CBS This Morning Saturday" (usually to carry extended weekend morning local newscasts) and may instead air it on a digital subchannel (such as with KWTV-DT in Oklahoma City) or a sister station (such as with MyNetworkTV [associated with Fox] affiliate WNDY-TV in Indianapolis, which airs it in lieu of its co-owned WISH-TV). Most CBS affiliates in the Central Time Zone carry the Saturday edition live from 6 to 8 a.m. Central Time, unlike its morning counterparts, which air their Saturday editions on a tape delay; it is the only morning program that airs live in both the Eastern and Central time zones, whereas the Saturday edition is aired on tape delay in the remaining time zones. Anthony Mason and Vinita Nair serve as Saturday co-anchors of the program.

Like the weekend editions of the other network breakfast television shows, the program has a greater human-interest focus than its weekday counterpart, though it still concentrates primarily on the news of the day during the first half-hour. It also retains some of the common features of the morning show genre which have been removed from the weekday show, such as musical performances and food segments, and a couch moved temporarily onto the main set where the hosts introduce certain segments; likewise, it did not include some features of the weekday program including the "Eye Opener" (as of June 14, 2014, there is an "Eye Opener" at the top of the first hour). It also continued to include formal national weather segments until March 2013; Lonnie Quinn served as the Saturday edition's weather anchor until his unannounced departure in late 2012, with meteorologists from CBS owned-and-operated stations substituting until formal weather segments were dropped in accordance with the weekday editions of the program.

An exception to the usual Saturday format occurred on February 2, 2013 (the day before Super Bowl XLVII), when the weekday anchor team hosted from New Orleans. This edition was also branded "CBS This Morning" (not "CBS This Morning Saturday") and was formatted similarly to the weekday program, including the "Eye Opener" at the top of both hours. "CBS This Morning" does not produce a Sunday edition, as the long-running "CBS News Sunday Morning" (which is originally a remnant of another scheduled week-day morning TV news program on the network starting then into the early 1980s) airs on that day's morning schedule in its original format dating to 1979, hosted first by Charles Kuralt, and currently by Charles Osgood. In contrast to CBS This Morning, CBS Sunday Morning has long led the ratings among the Sunday network morning shows.

Anchors[edit]

Former on-air staff[edit]

Broadcast[edit]

In Australia, a trimmed version (for 70 minutes excluding commercials) of the "CBS This Morning" weekday edition currently airs on the network's Australian news and entertainment partner, Network Ten along with regional affiliate Southern Cross Ten, weekday mornings from 4am until 5.30am AEST, with the Friday edition held over to the following Monday. A national weather map of Australia is inserted during local affiliate cutaways for weather. Commercial advertising is inserted instead of the usual cutaway to local news, however, near-simultaneously with the other U.S. "Big Three" television networks' breakfast television programs, with ABC-TV's "Good Morning America" on the Nine Network from 3:30 a.m. and NBC's "Today" airing on the Seven Network from 4 a.m. It is subject to preemption in regional areas for paid and religious programming. Unlike the Nine Network and Seven Network, the weekend edition is not shown and the weekday edition is re-captioned live by Red Bee Media and not converted from the source feed.

U.S. reception[edit]

"CBS This Morning" was praised by Associated Press critic Frazier Moore, noting the network was differentiating itself from its competitors with its focus on hard news: ""CBS This Morning" has, in effect, vowed to keep the silliness to a minimum, and its first week is promising." He noted the absence of tabloid news items, saying "[what] "CBS This Morning" didn't have – that, too, provides a good argument for watching."[16] Gail Shister of "TV Newser" gave Charlie Rose "an A for effort" for stretching past his usual slate of hard news into pop-culture stories. Shister concluded, "CBS is not reinventing morning TV. But at least they’re trying, and that, in itself, is good news."[17] It won a coveted media industry "Peabody Award" in 2014 for "its timely, meaningful look into the face and mind of a tyrant" in One-on-One with Assad. [18]

Ratings[edit]

Upon the show's launch, CBS executives said they expect it will take years for a ratings turnaround.[19] The program debuted to an average of 2.72 million viewers (1.11 million in the 25- to 54-year old demographic) in its first week. Its total viewership was 10% lower than "The Early Show" '​s during the same week in the previous year.[19] As of April 2013, "CBS This Morning" still however remains third among the major broadcast network "breakfast television" programs for now, with 3.148 million viewers, including 1.094 million in the 25- to 54-year-old demographic.[20]

References[edit]

  1. ^ The Deadline. "Revamped CBS Morning Show With Charlie Rose & Gayle King To Premiere January 9". Deadline.com. Retrieved 2011-12-27. 
  2. ^ The New CBS News Morning Show Gets a Name: ‘CBS This Morning’, TVNewser, 1 December 2011
  3. ^ "CBS' New Morning Show to Be Called ‘This Morning'". Broadcastingcable.com. Retrieved 2011-12-27. 
  4. ^ "CBS Attempts To Recruit Morning Joe And Mika For Morning Show", Mediaite, May 3, 2011.
  5. ^ "TCA: MSNBC's Joe Scarborough, Mika Brzezinski Admit CBS News Attempted to Poach Them," from Hollywood Reporter, January 7, 2012.
  6. ^ Ariens, Chris (2011-11-10). "Charlie Rose, Gayle King to Headline New CBS Morning News". Mediabistro.com. Retrieved 2011-12-27. 
  7. ^ a b c d "CBS' Morning Glory?" from The Biz column of TV Guide, posted January 5, 2012
  8. ^ Stelter, Brian (2013-04-23). Top of the Morning: Inside the Cutthroat World of Morning TV. Grand Central Publishing. 
  9. ^ "Something new coming to morning television," from Associate Press/Boston.com, 1/2/2012
  10. ^ a b "CBS Kicks Off'CBS This Morning'", TVNewser, January 9, 2012.
  11. ^ Cromwell, Bill (2011-11-16). "CBS: We're going hard news in the am". Media Life Magazine. Retrieved 2011-12-27. 
  12. ^ For example: CBS News (2012-04-12). "Web extra: Infosys in-depth". YouTube. Retrieved 2013-02-02. 
  13. ^ "What's Going on Behind This Wall?" from TVNewser, posted 11/1/2011
  14. ^ "The Early Show" Leaving GM Building For CBS Broadcast Center, New Studio To Have Different Look," from "TVNewser", 9/16/2011.
  15. ^ a b "'CBS This Morning' debuts Monday, January 9", CBSNews.com, January 4, 2012; accessed January 7, 2012
  16. ^ Moore, Frazier (2012-01-13). "'CBS This Morning': A Worthy Wakeup TV Alternative". The Huffington Post. Associated Press. Retrieved 2012-01-14. 
  17. ^ Shister, Gail (2012-01-09). "CBS This Morning’ Review: Mold Broken, Comfort Zones Stretched, ‘An A for Effort’". TV Newser. Retrieved 2012-01-14. 
  18. ^ 73rd Annual Peabody Awards, May 2014.
  19. ^ a b Stelter, Brian (2012-01-20). "First Ratings for ‘CBS This Morning’ Highlight Steep Challenges Ahead". The New York Times. Retrieved 2012-01-20. 
  20. ^ "Morning Show Ratings: Week of April 15". TVNewser. TVNewser. 2013-04-25. Retrieved 2013-04-25. 

External links[edit]