The station originally began broadcasting in 1959 at 1440 AM until November 11, 1999, when the station moved to the FM dial as Magic 98.9 with an adult contemporary format. In October 2005, the station changed formats to active rock with the branding Jet FM. On May 30th, 2014, CFCP changed its name to "98.9 The Goat".
On December 19, 2012, Jet FM morning host Justin "Drex" Wilcomes hosted B.C. PremierChristy Clark on his program for an interview. One of the questions asked Clark during the interview, on behalf of a listener, was how she felt being a "MILF", a derogatory acronym. Clark laughingly responded to the question, saying that it was better to be a MILF than a "cougar". Clark then went on to thank the viewer, treating the question as a compliment. On January 10, 2013, the station fired Wilcomes and was released from his contract. The station did not give any further explanation, other than "We treat employee matters as private and will not comment further, other than to say that this was an internal decision." Wilcomes contended that he was fired for the interview, but refuses to comment further, pending legal advice.