CFFR

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CFFR
660 News logo.png
City of license Calgary, Alberta
Branding 660News
Slogan Calgary's All News Radio
Frequency 660 kHz
First air date 1984
Format All-news
Power 50,000 watts
Class B
Callsign meaning Calgary's Finest Family Radio
Owner Rogers Media, a division of Rogers Communications
(Rogers Radio)
Sister stations Radio: CFAC, CHFM-FM, CJAQ-FM
TV: CJCO-TV, CKAL-TV
Webcast Listen online
Website 660News

CFFR is a Canadian AM radio station broadcasting at 660 kHz in Calgary, Alberta and began broadcasting in 1984. As of April 3, 2006, it operates in an all-news format, branded 660News. It is a Class B, 50,000 watt station broadcasting on the clear-channel frequency of 660 AM.

Previously it had operated as oldies station 66 CFR. "CFR" initially stood for "Calgary Family Radio" (with the additional "F" in the call sign being incidental), and later for "Calgary Flames Radio", although game coverage moved to sister station CFAC upon its relaunch as all-sports. As the oldies station, the first song they played was at six am, and was Hard Days Night by the Beatles, and it was an ode to the work they had done just to get the station up and running.

At the time of the change in format, 66 CFR was capturing an insignificant share of the Calgary listening market with an average of 1% share of hours tuned. With few exceptions, the only significant ratings source came from Flames games. In contrast, the number one station in Calgary in 2006, Country 105, remained on top of the radio listener's heap with a 13.2% share of hours tuned.

Notwithstanding a number of loyal "oldies" listeners, the change in format was inevitable. The subsequent re-branding is similar to that used by Rogers all-news or news-talk stations in Toronto (680News), Vancouver (News1130), Ottawa (1310News), and at least four other cities. 660 News borrows many format aspects from pioneering all-news station WINS in New York City, including the slogans "All news, all the time" and "Listen 3, 4, 5 times a day", as well as the format of airing news and traffic reports every 10 minutes "on the 1's."

CFFR is currently ranked #14 according to the Fall 2011 PPM Data report released by BBM Canada.[1]

At nighttime, CFFR's AM signal can be heard as far south as Central Washington.

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Coordinates: 50°45′27″N 114°03′46″W / 50.75750°N 114.06278°W / 50.75750; -114.06278