|Broadcast area||Winnipeg, Manitoba|
|Branding||Jewel 101 FM|
|Slogan||Lite & Refreshing|
|First air date||2002|
|Format||soft adult contemporary|
|Audience share||1.2% - Rank: 14 |
|Callsign meaning||CF JeweL|
|Former callsigns||CHNR-FM (2002-2005)
|Sister stations||CKJS, CHWE-FM|
|Website||Jewel 101 FM|
CFJL-FM is a radio station serving Winnipeg, Manitoba, broadcasting on 100.7 FM. Owned by Evanov Communications, the station broadcasts a soft adult contemporary format branded as Jewel 101 FM. CFJL is co-located with sister stations CKJS and CHWE-FM on 520 Corydon Avenue.
The station was originally launched in 2002 as CHNR-FM, a nostalgia station owned by CKVN Radiolink System Inc. It was acquired by Newcap Radio in 2005. The station was branded as Cafe 100.7 and adopted an adult album alternative format on December 26 of that year with the call sign CKFE-FM. On December 26, 2006, the station became CHNK-FM and was rebranded as Hank 100.7 playing a classic country format.
In September 2007, CHNK-FM successfully applied to the CRTC for a power increase, citing reception difficulties in the market. On December 6, the station was granted the power increase, taking 100.7 FM from 1,300 watts to an average effective radiated power of 60,200 watts.
On July 6, 2010 the station became K-Rock 100.7 and switched to a blues-leaning classic rock format retaining its CHNK call sign. By 2011, CHNK-FM began shifting towards a mainstream rock direction by adding newer live versions of classic rock songs.
Sale to Evanov, shift to soft AC
In May 2011, Newcap announced that it was selling CHNK-FM and CKJS to Evanov Communications, pending CRTC approval. On October 24, 2011, the CRTC approved Evanov Communications' acquisition of CHNK-FM and its sister station CKJS.
On November 26, 2011, CHNK-FM became CFJL-FM and was branded as The Lounge 100.7, Winnipeg's Christmas Music Station", playing non-stop Christmas music. The CFJL-FM call sign was previously carried by sister station CHWE-FM, which received its new call sign the same day.
On December 26, 2011, CFJL-FM changed their plan to be branded as "The Lounge", and instead re-branded their station to 100.7 The Breeze, with a soft adult contemporary and adult standards format. Like all AC stations owned by Evanov, CFJL is a reporter to the Mediabase and Nielsen BDS Canadian AC panels. In early November 2013, the station dropped its "Breeze" branding and rebranded as simply "100.7 Lite and Refreshing."
On January 1, 2014, the station rebranded as "Jewel 101 FM", becoming the sixth station in the Evanov chain to adopt the branding. The CFJL call sign, which originated with the now-CHWE-FM, was in anticipation for the Jewel branding that was not implemented until the start of 2014.
Beginning in 2014, CFJL-FM became the broadcaster for Winnipeg Goldeyes baseball games. In the press announcement for this broadcasting agreement, the station was referred to as 100.7 FM, suggesting a possible rebrand of the station in the next year.  Indeed, in October 2013, the CRTC approved a change to CFJL-FM's broadcast licence releasing the station from operating in a specialty format. This allowed the station to remove much of the adult standards material from its playlist and become a straightforward Soft AC station. CFJL had requested this change because the soft AC/nostalgia hybrid format was not economically viable.
In August 2014, the CRTC approved a request by Evanov to move CFJL to the frequency of 100.5 FM, and increase its power to 100,000 watts. Evanov felt that the 100.7 frequency had attracted a poor stigma among advertisers and listeners due to the station's failed attempts to "generate audience interest" under specialty formats. As such, the company believed that moving CFJL would improve the station's viability by providing improved reception, and the opportunity to re-launch the station.
- "Spring 2014 BBM Canada Survey"
- Broadcasting Decision CRTC 2002-225
- CRTC Decision 2007-416
- "Winnipeg's classic country "Hank" turns classic rock". Radio-Info.com. 6 July 2010.
- Newfoundland Capital press release, via Canadian Newswire: "NEWCAP to Sell Winnipeg Radio Stations", May 19, 2010.
- Broadcasting Decision CRTC 2011-661
- Upper Midwest Broadcasting, 04 November 2013 site update.
- CRTC Decision 2013-550, 11 October 2013.
- "CRTC application for frequency change" (ZIP). Evanov Communications. Retrieved 27 August 2014.
- "Broadcasting Decision CRTC 2014-435". CRTC. Retrieved 21 August 2014.
- Facebook Page
- CFJL-FM history at Canadian Communications Foundation
- Query the REC's Canadian station database for CHNK-FM - (No record yet on the new CFJL-FM)