CFJL-FM

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CFJL-FM
Jewel101Winnipeg.jpg
Broadcast area Winnipeg, Manitoba
Branding Jewel 101 FM
Slogan Lite & Refreshing
Frequency 100.7 MHz
First air date 2002
Format soft adult contemporary
Audience share Decrease 1.2% - Rank: 14 [1]
ERP 80,000 watts
Callsign meaning CF JeweL
Former callsigns CHNR-FM (2002-2005)
CKFE-FM (2005-2006)
CHNK-FM (2006-2011)
Owner Evanov Communications
Sister stations CKJS, CHWE-FM
Webcast Listen Live!
Website Jewel 101 FM

CFJL-FM is a radio station serving Winnipeg, Manitoba, broadcasting on 100.7 FM. Owned by Evanov Communications, the station broadcasts a soft adult contemporary format branded as Jewel 101 FM. CFJL is co-located with sister stations CKJS and CHWE-FM on 520 Corydon Avenue.

History[edit]

The station was originally launched in 2002 as CHNR-FM, a nostalgia station owned by CKVN Radiolink System Inc.[2] It was acquired by Newcap Radio in 2005. The station was branded as Cafe 100.7 and adopted an adult album alternative format on December 26 of that year with the call sign CKFE-FM. On December 26, 2006, the station became CHNK-FM and was rebranded as Hank 100.7 playing a classic country format.

In September 2007, CHNK-FM successfully applied to the CRTC for a power increase, citing reception difficulties in the market. On December 6, the station was granted the power increase, taking 100.7 FM from 1,300 watts to an average effective radiated power of 60,200 watts.[3]

The "Hank Tank" Hummer H2 (2007)

On July 6, 2010 the station became K-Rock 100.7 and switched to a blues-leaning classic rock format retaining its CHNK call sign.[4] By 2011, CHNK-FM began shifting towards a mainstream rock direction by adding newer live versions of classic rock songs.

Sale to Evanov, shift to soft AC[edit]

In May 2011, Newcap announced that it was selling CHNK-FM and CKJS to Evanov Communications, pending CRTC approval.[5] On October 24, 2011, the CRTC approved Evanov Communications' acquisition of CHNK-FM and its sister station CKJS.[6]

CFJL's logo during Christmas music stunting in 2011
Logo for The Breeze 100.7

On November 26, 2011, CHNK-FM became CFJL-FM and was branded as The Lounge 100.7, Winnipeg's Christmas Music Station", playing non-stop Christmas music. The CFJL-FM call sign was previously carried by sister station CHWE-FM, which received its new call sign the same day.

On December 26, 2011, CFJL-FM changed their plan to be branded as "The Lounge", and instead re-branded their station to 100.7 The Breeze, with a soft adult contemporary and adult standards format. Like all AC stations owned by Evanov, CFJL is a reporter to the Mediabase and Nielsen BDS Canadian AC panels. In early November 2013, the station dropped its "Breeze" branding and rebranded as simply "100.7 Lite and Refreshing."[7]

On January 1, 2014, the station rebranded as "Jewel 101 FM", becoming the sixth station in the Evanov chain to adopt the branding. The CFJL call sign, which originated with the now-CHWE-FM, was in anticipation for the Jewel branding that was not implemented until the start of 2014.

Beginning in 2014, CFJL-FM became the broadcaster for Winnipeg Goldeyes baseball games. In the press announcement for this broadcasting agreement, the station was referred to as 100.7 FM, suggesting a possible rebrand of the station in the next year. [1] Indeed, in October 2013, the CRTC approved a change to CFJL-FM's broadcast licence releasing the station from operating in a specialty format.[8] This allowed the station to remove much of the adult standards material from its playlist and become a straightforward Soft AC station. CFJL had requested this change because the soft AC/nostalgia hybrid format was not economically viable.

In August 2014, the CRTC approved a request by Evanov to move CFJL to the frequency of 100.5 FM, and increase its power to 100,000 watts. Evanov felt that the 100.7 frequency had attracted a poor stigma among advertisers and listeners due to the station's failed attempts to "generate audience interest" under specialty formats. As such, the company believed that moving CFJL would improve the station's viability by providing improved reception, and the opportunity to re-launch the station.[9][10]

References[edit]

External links[edit]

Coordinates: 49°45′20″N 97°07′53″W / 49.7556°N 97.1314°W / 49.7556; -97.1314