|City of license||Edmonton, Alberta|
|Branding||104 9 Virgin Radio|
|Slogan||"Edmonton's NEW #1 Hit Music Station"|
|Frequency||104.9 MHz (FM)|
|Format||Contemporary hit radio|
|Sister stations||CFRN, CFBR-FM, CFRN-DT|
|Website||104.9 Virgin Radio|
Early years and EZ Rock
In 1995, CHMG changed to its current callsign, CFMG. At the same time, the station shifted to an adult contemporary format, branded as EZ Rock. Programmed by longtime broadcaster Tammy Cole, EZ Rock was a station designed to appeal to office work environments. Music was slanted towards female listeners 25–54 years old.
Astral changed the logo of the station in September 2010; however, the adult contemporary format is unchanged while continuing to say the decimal point on the station ID. In addition, most of the classic hits were dropped.
Virgin Radio 104-9
On February 4, 2011, the station dropped adult contemporary and became contemporary hit radio as 104.9 Virgin Radio. EZ Rock's last song was The Boys Of Summer by Don Henley, bringing Edmonton its first contemporary hit radio battle between two stations—CFMG-FM & CHBN-FM. It left Edmonton with no adult contemporary station for 51 days, similar to markets where an adult contemporary station would play Christmas music from November/December, until CKEA-FM dropped adult album alternative for adult contemporary.
CFMG-FM, during its final adult contemporary week, did list its contemporary hit radio adds on Mediabase's Canadian adult contemporary panel. A week after the station flipped formats, the station was delisted from Mediabase's station adds. As of March 2011, CFMG-FM joined CHBN-FM on the Mediabase contemporary hit radio panel.
CFMG-FM is the first Virgin Radio station in Canada to not keep its existing format after being rebranded to Virgin Radio. In addition, CFMG-FM is the third Virgin Radio station in Canada to have a mainstream top 40 format, the first being at Calgary's CIBK-FM the year before, and in Toronto at CKFM-FM by 2009.
Each November, along with sister stations CFBR and The Team 1260, 1049 Virgin Radio broadcasts live for 2 days from the Stollery Children’s Hospital. In year one, $300,000 was raised for the Pediatric Oncology Unit; in year two, EZ Rock and her sister stations raised $500,000 for Research. The station was also known for the "EZ Rock Christmas Party for Single Parent Families" where families in need are treated to a very special Christmas.
The last ratings period when CFMG was an adult contemporary station (October/10 - January/11) placed the station at #4 with a 7.4 share. In the first ratings period as Virgin Radio (February/11 - May/11), the station plummeted to #14 and with a 2.6 share. The Fall 2011 BBM Canada ratings book has the station up to #11 with a 4.9 share.
- The Pepper & Dylan Show - Monday-Friday 5:30-10am
- On Air with Ryan Seacrest - Monday-Friday 10am-2pm
- Andrew Boechler "Beckler" - Monday-Friday 2-7pm, also features 90 minutes commercial free beginning at 5pm
- The Kelsey Show - Monday-Friday 7pm-mid, also features the Virgin Top 5 at 7
- Lauren Daugherty "Lil-Lo" - Saturday noon-9pm, Sunday noon-6pm
- AT40 with Ryan Seacrest - Saturday 8am-noon, Sunday 6-10pm
- "The 20" with Ace Burpee - Sunday 10am-noon
During its tenure as EZ Rock, its on-air line up included Ron Clark and Seanna Collins in the morning, Kerry Campbell on the mid-day show and Jason Roberts on the afternoon drive show. The station also featured syndicated personality John Tesh.
- 104.9 Virgin Radio
- CFMG history at Canadian Communications Foundation
- Query the REC's Canadian station database for CFMG-FM