CFMG-FM

From Wikipedia, the free encyclopedia
Jump to: navigation, search
CFMG-FM
CFMG-FM2011.png
City of license Edmonton, Alberta
Branding 104 9 Virgin Radio
Slogan "Edmonton's NEW #1 Hit Music Station"
Frequency 104.9 MHz (FM)
Format Contemporary hit radio
ERP 100,000 watts
Class C1
Transmitter coordinates 53°27′47″N 113°20′6.5″W / 53.46306°N 113.335139°W / 53.46306; -113.335139Coordinates: 53°32′30.5″N 113°38′29″W / 53.541806°N 113.64139°W / 53.541806; -113.64139 (104.9 Virgin Radio)
Owner Bell Media
(Bell Media Radio)
Sister stations CFRN, CFBR-FM, CFRN-DT
Website 104.9 Virgin Radio

CFMG-FM is a Canadian radio station, broadcasting at FM 104.9 in Edmonton, Alberta. Branded as '1049 Virgin Radio', the station plays a contemporary hit radio format. The station also broadcasts a Punjabi language format on a Subsidiary Communications Multiplex Operation frequency.

History[edit]

Early years and EZ Rock

The station launched in 1978 playing "oldies" from offices and studios just north of Edmonton in St. Albert. The original frequency was 1070 kHz (AM) with the callsign CKST.

In 1988, CKST received approval to move from 1070 to 1200 AM[1] and changed callsigns to CHMG the same year. CHMG received approval move from AM to FM in 1994.[2]

In 1995, CHMG changed to its current callsign, CFMG. At the same time, the station shifted to an adult contemporary format, branded as EZ Rock. Programmed by longtime broadcaster Tammy Cole, EZ Rock was a station designed to appeal to office work environments. Music was slanted towards female listeners 25–54 years old.

On September 28, 2007, the CRTC approved the sale of CFMG and all Standard Radio assets to Astral Media.[3]

CFMG's EZ Rock logo, used from September 2010 to February 2011.

Astral changed the logo of the station in September 2010; however, the adult contemporary format is unchanged while continuing to say the decimal point on the station ID. In addition, most of the classic hits were dropped.

Virgin Radio 104-9

On February 4, 2011, the station dropped adult contemporary and became contemporary hit radio as 104.9 Virgin Radio. EZ Rock's last song was The Boys Of Summer by Don Henley, while the first song on "Virgin" was "Firework" by Katy Perry. This left Edmonton with no adult contemporary station for 51 days, similar to markets where an adult contemporary station would play Christmas music from November/December, until CKEA-FM dropped adult album alternative for adult contemporary (which has since shifted to adult hits).

CFMG, during its final adult contemporary week, did list its contemporary hit radio adds on Mediabase's Canadian adult contemporary panel. A week after the station flipped formats, the station was delisted from Mediabase's station adds. As of March 2011, CFMG-FM joined CHBN-FM on the Mediabase contemporary hit radio panel.

CFMG is the third Virgin Radio station in Canada to have a mainstream top 40 format, the first being at Calgary's CIBK-FM the year before, and in Toronto at CKFM-FM in 2009.

Each November, along with sister stations CFBR and The Team 1260, 1049 Virgin Radio broadcasts live for 2 days from the Stollery Children's Hospital. In year one, $300,000 was raised for the Pediatric Oncology Unit; in year two, EZ Rock and her sister stations raised $500,000 for Research. The station was also known for the "EZ Rock Christmas Party for Single Parent Families" where families in need are treated to a very special Christmas.

Ratings[edit]

The last ratings period when CFMG was an adult contemporary station (October/10 - January/11) placed the station at #4 with a 7.4 share. In the first ratings period as Virgin Radio (February/11 - May/11), the station plummeted to #14 and with a 2.6 share. The Fall 2011 BBM Canada ratings book has the station up to #11 with a 4.9 share.[4]

Personalities[edit]

Current Hosts & Shows[5][edit]

  • The Pepper & Dylan Show - Monday-Friday 5:30-10am
  • On Air with Ryan Seacrest - Monday-Friday 10am-2pm
  • Andrew Boechler "Beckler" - Monday-Friday 2-7pm, also features 90 minutes commercial free beginning at 5pm
  • On Air with Jeremy White - "Monday-Friday 7PM - 12AM, featuring The Virgin Radio Top 9 @ 9 at 9PM"
  • The Kelsey Show" - Saturday noon-6pm, Sunday noon-6pm
  • AT40 with Ryan Seacrest - Saturday 8am-noon, Sunday 6-10pm
  • "The 20" with Ace Burpee - Sunday 10am-noon

During its tenure as EZ Rock, its on-air line up included Ron Clark and Seanna Collins in the morning, Kerry Campbell on the mid-day show and Jason Roberts on the afternoon drive show. The station also featured syndicated personality John Tesh.

References[edit]

External links[edit]