CFRV-FM

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CFRV-FM
City of license Lethbridge, Alberta
Branding 107-7 The River
Slogan Today's Best Music
Frequency 107.7 MHz
First air date August 28, 1959 as CHEC-FM
Format Adult contemporary
ERP 100,000 watts
Class C
Transmitter coordinates 49°41′46″N 112°49′52″W / 49.696°N 112.831°W / 49.696; -112.831Coordinates: 49°41′46″N 112°49′52″W / 49.696°N 112.831°W / 49.696; -112.831
Callsign meaning C F RiVer
Owner Rogers Radio
Sister stations CJRX-FM
Website 107.7 The River

CFRV-FM is a radio station broadcasting out of Lethbridge, Alberta on a frequency of 107.7 FM. The station, branded as The River, plays an adult contemporary format since 2007 (prior to this, they were a hot AC station), the same time CJBZ-FM shifted from adult hits to contemporary hit radio. This format change was to compete against CJOC. This makes Lethbridge the largest Alberta market without a hot adult contemporary radio station, having overtaken from Edmonton in February 2010, virtually the same time when CKNO-FM signed on the air.

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