CHAY-FM

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CHAY-FM
City of license Barrie, Ontario
Broadcast area Central Ontario
Branding CHAY Today @ 93-1
Slogan "Life's short, have fun"
Frequency 93.1 MHz (FM)
First air date May 21, 1977
Format Adult Hits
Power 100,000 watts
Owner Corus Entertainment
Sister stations Radio: CIQB-FM
Webcast Listen Live
Website CHAY Today

CHAY-FM is a Canadian radio station based in Barrie, Ontario broadcasting with 100,000 watts at 93.1 on the FM dial. It provides an upbeat adult hits format to Simcoe County, including the communities of Orillia, Midland, Collingwood, and dozens of others.

History[edit]

CHAY-FM began signed on with a beautiful music format on May 21, 1977, but changed to more of an adult contemporary format the following decade with the decline of beautiful music on FM. The station broadcast from a 1,000 foot tower just south of Barrie that it shared with local television station CKVR-TV. Later that year, on September 27, a small plane crashed into the tower, destroying it and killing everyone on board. CHIN-FM assisted CHAY in temporarily restoring its signal until the tower was replaced one year later.

In 1989, CHAY-FM moved from traditional easy listening to a more modern soft adult contemporary format. Throughout the transition period, the station continued to attract an audience of a quarter million listeners per week.

On October 15, 2000, CHAY-FM flipped from adult contemporary to a contemporary hit radio format as "Energy 93.1" simulcasting some programing from its sister station CING-FM out of Burlington, Ontario.

On March 11, 2011, the station became known as CHAY Today @ 93.1 FM. As with CHAY-FMs switching to adult hits, it ends a three-year absence for the format in Barrie when CICX-FM flipped from adult hits back to country after being a sister station with CICZ-FM, which in turn dropped country for classic rock. Most recently, CICZ-FM adopted a classic hits format, making CICZ-FM a competitor to CHAY-FM. The strong signal also covers the Greater Toronto Area according to the coverage map, joining Astral Media's CHBM-FM in the fray of adult hits stations in Toronto.

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Coordinates: 44°26′10″N 79°43′47″W / 44.4361°N 79.7298°W / 44.4361; -79.7298