CHEY-FM's last RockDétente-era logo; used from 2004 until August 2011
On August 18, 2011, at 4:00 p.m. EDT, the station ended its longtime 21 year run with the RockDétente branding. All RockDétente stations, including CITE-FM, rebranded as Rouge FM. The last song under the RockDétente branding was Pour que tu m'aimes encore by Celine Dion, followed by a tribute of the branding. The first song under Rouge FM was I Gotta Feeling by Black Eyed Peas.