From its debut in 1962 until the early 1990s, the station was known as simply CHFM 96 with a beautiful music/soft AC format. In the early 1990s, it became Lite 96 CHFM with an adult contemporary format and used the callsign in the branding until 2004. After that, the station dropped the calls from the station's logo. It became known as Lite 96 with the Today's Lite Rock slogan. During their most recent rebranding on December 26, 2010 to "Lite 95-9", the station dropped the "Today's Lite Rock" slogan and adopted the "Today's Best Music" slogan and more rhythmic contemporary tracks were added. The change was based on similar changes at CHFI. In addition, the pre-1979 titles have faded from rotation. By December 2013, the station refers to itself as simply 95-9 on air; Lite 95-9 is due to be renamed to Kiss 95-9 on December 26, 2013.