CHRD-FM

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CHRD-FM
City of license Drummondville, Quebec
Branding "105,3 Rouge FM"
Slogan Toute la musique, une couleur
Frequency 105.3 MHz (FM)
First air date December 23, 1954
Format adult contemporary
Power 5,345 watts
Class A
Owner Bell Media
Sister stations CJDM-FM
Website 105,3 Rouge FM

CHRD-FM is a French-language Canadian radio station located in Drummondville, Quebec.

Owned and operated by Bell Media, it broadcasts on 105.3 MHz using a directional antenna with an average effective radiated power of 3,257 watts and a peak effective radiated power of 5,345 watts (class A).

The station has an adult contemporary format since August 2009 and is part of the Rouge FM network which operates across Quebec and Eastern Ontario.

RockDétente-era logo; used from August 2009 until August 2011

Originally known as CHRD when it was on the AM band on 1480 kHz, the station moved to the FM band in 1997.[1]

On August 18, 2011, at 4:00 p.m. EDT, all RockDétente stations, including CHRD-FM, rebranded as Rouge FM. The last song under the RockDétente branding was Pour que tu m'aimes encore by Celine Dion, followed by a tribute of the branding. The first song under Rouge FM was I Gotta Feeling by Black Eyed Peas.

From about 2001 to 2003, CHRD was part of Astral's CHR network, Énergie. It would flip to oldies in 2003 as part of Astral's new Boom FM network; this format would last until becoming a RockDétente station in 2009.

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Coordinates: 45°54′44″N 72°30′57″W / 45.91222°N 72.51583°W / 45.91222; -72.51583