CITE-FM

CITE-FM

City of license	Montreal, Quebec
Broadcast area	Greater Montreal Area
Branding	"107,3 Rouge FM"
Slogan	Toute la musique, une couleur
Frequency	107.3 MHz (FM)
First air date	1977
Format	adult contemporary
ERP	42,900 watts
Class	C1
Callsign meaning	CITÉ = French for CITY
Owner	Astral Media
Sister stations	CKMF
Website	107,3 Rouge FM

CITE-FM is a French-language Canadian radio station located in Montreal, Quebec.

Owned and operated by Astral Media, it broadcasts on 107.3 MHz with an effective radiated power of 42,900 watts (class C1) using an omnidirectional antenna from the Mount Royal candelabra tower.

The station has had an adult contemporary format since 1990 and is the flagship of the Rouge FM network which operates across Quebec and Eastern Ontario.

On August 18, 2011, at 4:00 p.m. EDT, the station ended its longtime 21 year run with the RockDétente branding. All RockDétente stations, including CITE-FM, rebranded as Rouge FM. The last song under the RockDétente branding was Pour que tu m'aimes encore by Celine Dion, followed by a tribute of the branding. The first song under Rouge FM was I Gotta Feeling by Black Eyed Peas.

History

CITE-FM started operations in 1977 as a sister station to CKAC 730 with a beautiful music format. Unlike most other FM stations in Montreal which were created as a sister station to an existing AM station, it never shared the call sign of its AM sister (i.e. it was never known as "CKAC-FM").

While the station was originally planned to be on 93.5 MHz, then-owner Telemedia was forced by the Canadian Radio-television and Telecommunications Commission (CRTC) to use 107.3 MHz instead, as the Canadian Broadcasting Corporation had targeted 93.5 MHz as a reserved frequency and rushed to move CBM-FM from 95.1 to 93.5 MHz in 1976.

CITE-FM's last RockDétente-era logo; used from 2004 until August 2011

Up until 1990, CITE-FM identified itself as "Radio-Cité". The station switched to adult contemporary music in 1990 and "Radio-Cité" was renamed "Cité Rock-Détente".

Telemedia's radio stations in Quebec and the Maritimes were purchased in 2002 by Astral Media. CITE-FM became the sister station of Astral Media's CKMF-FM. Because of federal competition laws, Astral Media was not permitted to keep CKAC, the longtime AM sister of CITE-FM. Following the transaction, CITE-FM left the CKAC building that was in the corner of Sainte-Catherine Street and Peel Street, and relocated to CKMF's building at the corner of Rene-Levesque and Papineau Avenue.

In 2004, Astral Media revamped the Rock Détente network with a new logo. This resulted in "Cité Rock-Détente" being renamed to simply "107,3 RockDétente". As such, the station no longer publicly uses its callsign (although the callsign was again used for station identification in 2011).

Since December 8, 2011, the Rouge FM stations began playing Christmas music, including CITE-FM after having not had an all-Christmas marathon in 2010, although the stations had them for the first time in 2004. Rival network Rythme FM (owned by Cogeco) followed suit after more than a week. This forced Rythme FM sister CKBE-FM (9-2-5 The Beat) not doing an all-Christmas marathon after the station rebranded from CFQR-FM & 92-5 The Q in September; that station last had an all-Christmas marathon in 2010. It is also one of the few French FM stations in Montreal to have always had studios in downtown Montreal since its inception, although sisters CJFM-FM, CHOM-FM & CJAD have always been in downtown Montreal since the beginning.

Transmitters

The following stations are known rebroadcasters of CITE-FM:

Rebroadcasters of CITE-FM

City of license	Identifier	Frequency	RECNet	CRTC Decision
La Grande-1 generating station	CFAF-FM	106.1 FM	Query
La Grande-3 generating station	CFBE-FM	99.5 FM	Query
Guyer	CFCE-FM	98.5 FM	Query
Keyano (Camp LG-4)	CFDE-FM	100.1 FM	Query
Nikamo(Camp LA-1)	CFEB-FM	94.7 FM	Query
Laforge-2 generating station	CFFA-FM	100.7 FM	Query
Brisay	CFGD-FM	94.9 FM	Query
Radisson	CIGP-FM	92.3 FM	Query
Champion	CIHA-FM	92.3 FM	Query
Poste Laverendrye	VF2156	99.9 FM	Query
Parent	VF2239	92.1 FM	Query	93-671
Kattiniq	VF2348	88.5 FM	Query	2000-343
Kilometre 38	VF2403	98.5 FM	Query	2002-70

CITE-FM-1, a Rouge FM station in Sherbrooke, is not a rebroadcaster, but a separate station, despite the call sign suggesting otherwise.

External links

• 107,3 Rouge FM
• CITE-FM history at Canadian Communications Foundation
• Query the REC's Canadian station database for CITE-FM