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City of license Edmonton, Alberta
Broadcast area Edmonton, Alberta
Branding up! 99.3
Slogan "Feel Good Music"
Frequency 99.3 MHz (FM)
First air date December 8, 2005
Format Adult hits
ERP 100,000 watts
Transmitter coordinates 53°24′13.5″N 113°20′49″W / 53.403750°N 113.34694°W / 53.403750; -113.34694Coordinates: 53°28′44.7″N 113°29′7.6″W / 53.479083°N 113.485444°W / 53.479083; -113.485444 (Magic 99)
Callsign meaning C I UP
Former callsigns CHMC-FM (2005-2010)
Owner Rawlco Communications
(Sale pending to The Jim Pattison Group)
Sister stations CKNO-FM
Webcast [1]
Website up! 99.3

CIUP-FM is a Canadian radio station, broadcasting at 99.3 FM in Edmonton, Alberta. The station, which uses the brand name up! 99.3, broadcasts an Adult Hits music format. This station is owned by Rawlco Communications and received approval by the CRTC in July 2005 [1] and was launched in September 2005 for testing, and officially debuted December 8, 2005 at 2 PM as CHMC-FM with a smooth jazz format branded as "Magic 99". Magic's first song was Michael Bublé's Sway.

On October 19, 2010, the station dropped its five-year-old smooth jazz format, in favor of its current adult hits format as up! 99.3, and adopted its current callsign. up!'s first song was "Don't Stop" by Fleetwood Mac. The launch was simulcast on Global TV Edmonton.

Rawlco, however, describes CIUP-FM as a classic hits station, but remains an adult hits station because of fewer currents/recurrents at the station alongside 1990s & 2000s songs there. There are also classic rock songs on the station's playlist as well, but CIUP-FM is described softer than rival CKNG-FM.

On August 17, 2011, Rawlco Radio received CRTC approval to change the technical parameters of the station by increasing the effective height of antenna above average terrain from 148.4 to 272 meters and by relocating its transmitter.[2]

On July 10, 2014, Rawlco announced the sale of its Edmonton radio stations to The Jim Pattison Group.[3]

CIUP is currently ranked #8 in the Edmonton market according to the Fall 2014 Numeris data.[4]


On-air talent for up! 99.3fm includes Jason Roberts & Kari Skelton (The Wake up! Show - 5-9 Monday-Friday/6-9 Saturday), Charlee Morgan (Middays - 9-2/Sunday Afternoon 4-8pm), Robbin Reay (Afternoons - 2-6), Carly Kincaid (Evenings - 6-mid, Weekend Afternoons - 9-6 Saturday/11-4 Sunday), Duncan Paterson (Sunday Morning Oldies Show 7-11am), and The Kim Wilde 80's Show (Saturday 6-mid).[5]


External links[edit]