CJFX-FM

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CJFX-FM
Broadcast area Antigonish, Nova Scotia
Branding 989 XFM
Slogan Nothing But Hits!
Frequency 98.9 and 102.5 MHz (FM)
First air date March 25, 1943
Format Adult contemporary
Callsign meaning C J Francis Xavier
Owner Atlantic Broadcasters Ltd.
Website 989 XFM

CJFX-FM, branded as 989 XFM, is a radio station operating out of Antigonish, Nova Scotia, Canada broadcasting on 98.9/102.5 FM. The station has been broadcasting since March 25, 1943.

CJFX broadcast on 580 AM for sixty years. While on 580, it was a variety station (country, pop, rock, Celtic). The 98.9 FM signal first went on the air in 1998 to correct coverage issues with the AM signal.[1] It only operated at a couple thousand watts and it rebroadcast the AM programming. In 2003, CJFX was authorized to make 98.9 FM the main signal, increase its power and simulcast its programming on 580 AM for ninety days.[2] At this time, CJFX changed its on-air branding to 989 X-FM.

The more powerful FM signal was implemented in early 2003 and the 580 AM signal was shut down for good in June.

CJFX also operates a transmitter in Inverness at 102.5 FM[3] to correct coverage problems that were created as a result of the AM transmitter being shut down.

In 2007, CJFX was authorized by the CRTC to operate another transmitter in Pleasant Bay, Cape Breton to correct coverage problems in the area due to the mountainous terrain that hinders the main 98.9 FM signal and the 102.5 FM signal from Inverness.[4] The area once received a strong signal from the old 580 AM but lost its strong coverage when the AM signal shut down. When the AM stations from Prince Edward Island shut down, Pleasant Bay was left without strong commercial radio service.[5]

On March 25, 2013, CJFX changed its branding to 989 The Nish, and changed its format to popular hits of the 60s, 70s, 80s and 90s. Within two weeks, the station's branding was returned to 989 XFM.

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Coordinates: 45°41′17″N 62°07′00″W / 45.68806°N 62.11667°W / 45.68806; -62.11667