CKGE-FM

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CKGE-FM
CKGE-FM.png
City of license Oshawa, Ontario
Branding 94-9 The Rock
Frequency 94.9 MHz (FM)
First air date September 12, 1957
Format Mainstream rock
ERP 50,000 watts
Owner Durham Radio Inc.
Website 94.9 The Rock

CKGE-FM is a Canadian radio station, broadcasting at 94.9 FM to Toronto, Ontario. The station broadcasts a mainstream rock format under the brand name 94.9 The Rock.

The station was launched in 1957 by Lakeland Broadcasting as FM 93.5 CKLB-FM, a sister station to AM outlet CKLB. The station aired an easy listening format. In 1966, the station changed its callsign to CKQS, and moved to its current frequency later the same year.

In 1979, CKLB and CKQS were acquired by Grant Broadcasting, and CKQS changed callsigns again, this time to CKQT. Grant Broadcasting was subsequently acquired by Power Broadcasting in 1990.

In 1993, the station moved to an adult contemporary format, adopting its current callsign and branding itself "The Edge". In 1995, the station was rebranded "Magic 94.9".

In 1999, the station began to more actively target audiences in Toronto, with a modern adult contemporary format incorporating into some more typically adult album alternative musical selections.

In 2000, Power Broadcasting was acquired by Corus Entertainment. Corus dropped Magic's format and brand, adding the station to its Energy FM dance music simulcast. However, in 2002, Corus' Hamilton stations swapped frequencies, and with Energy flagship CING now on a signal that more effectively covered the Toronto area, CKGE again became "Magic@94.9," with a hot adult contemporary format.

In 2003, Corus sold CKGE and CKDO to Durham Radio, the owner of CJKX in neighbouring Ajax. The station adopted its current format shortly after the sale. The station is noted in the Toronto for its weekend freeform show hosted by David Marsden, the onetime program director of CFNY. It reports as a Toronto station per Mediabase & Nielsen BDS and it is the only mainstream rock station in Toronto.

In 2012, Doug Elliott was hired as Program Director. The format execution and personalities quickly changed into a competitive Toronto rock radio station with the addition of Craig Venn in mornings, Doug Elliott in drive and longtime Toronto rock radio host from Q107 and CHUM-FM Lee "Beef" Eckley.


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Coordinates: 43°55′32″N 78°53′49″W / 43.92561°N 78.89702°W / 43.92561; -78.89702