CKMM-FM

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CKMM-FM
VirginRadioWinnipegLogo2012.png
Broadcast area Winnipeg, Manitoba
Branding 103.1 Virgin Radio
Slogan The #1 Hit Music Station
Frequency 103.1 MHz
Format Contemporary Hit Radio
Audience share Increase 8.0% - Rank: 4[1]
ERP 70,000 watts
Callsign meaning CK Music in Manitoba
Former callsigns CKWG-FM (1980s)
CHZZ-FM (1980s)
CKLU-FM (1990s)
Owner Bell Media
(Astral Media Radio G.P.)
Sister stations CFRW, CFWM-FM, CKY-DT
Webcast Listen Live
Website 1031 Virgin Radio

CKMM-FM is a contemporary hit radio station owned by Bell Media, branded as 103.1 Virgin Radio. The station broadcasts from 1445 Pembina Highway, Winnipeg, Manitoba with sister stations 99.9 BOB FM and TSN Radio 1290.

CKMM-FM primarily competes with Energy 106.

History[edit]

CKMM-FM first started broadcasting in Winnipeg as CKWG-FM, with a near freeform format. The call signs have changed quite a bit over the years, from CHZZ-FM (Z103) to CKLU-FM (103 U FM, then briefly Mix 103) and then finally to CKMM-FM. In 1996, the station switched to a country music format with the on-air name Star 103. When Star 103 and QX 104 came under the ownership of Craig Broadcasting, the format of Star 103 was changed to avoid redundancy. CKMM re-launched with a contemporary hit radio format as HOT 103 on New Year's Eve, 1997. CKMM and CFQX became properties of Standard Radio in 2002.

On October 29, 2007, Astral Media took over CKMM as a result of a buyout of Standard Radio. As part of Astral's merger with Bell Media on June 27, 2013, CKMM is now owned by Bell Media. Sister station CFQX and Bell's CHIQ were sold to the Jim Pattison Group in order to meet ownership limits.

On August 31, 2012, CKMM rebranded to 103.1 Virgin Radio, like other Astral Media CHR stations, while keeping the same music format and staff.

Brands[edit]

Hot103-2007.png VirginRadioWinnipegLogo2012.png
1997-2012 2012–Present

References[edit]

External links[edit]

Coordinates: 49°45′20″N 97°07′53″W / 49.75556°N 97.13139°W / 49.75556; -97.13139