CKZZ-FM

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CKZZ-FM
Z95.3FM Logo.png
City of license Vancouver, BC
Broadcast area Metro Vancouver
Branding Z95.3
Slogan "Today's Best Mix"
Frequency 95.3 MHz (FM)
First air date May 23, 1991
Format Hot AC
ERP 71.3 kilowatts
HAAT 686 metres
Class C
Transmitter coordinates 49°21′27″N 122°57′14″W / 49.357365°N 122.953776°W / 49.357365; -122.953776 (CKZZ-FM Tower)Coordinates: 49°21′27″N 122°57′14″W / 49.357365°N 122.953776°W / 49.357365; -122.953776 (CKZZ-FM Tower)
Callsign meaning C K Z Z95.3
Owner Newcap Radio
Sister stations CISL, CHLG-FM
Webcast Listen live
Website Z95.3

CKZZ-FM (95.3 FM, "Z95.3") is a Canadian radio station in the Greater Vancouver region of British Columbia. It broadcasts at 95.3 MHz on the FM band with an effective radiated power of 71,300 watts from a transmitter on Mount Seymour, and its studios are located in Richmond. The station has had a hot adult contemporary format since 2004, and is owned by Newcap Radio.

History[edit]

The Canadian Radio-television and Telecommunications Commission approved an application for a new commercial FM radio station at Vancouver on the frequency 95.3 MHz in early 1991.[1]

Original Z 95.3 logo, 1991-1996

CKZZ, known on-air with the moniker "Z 95.3", signed on air at 8 a.m. on May 23, 1991, and ran commercial-free until May 27. The first song played was Here We Go (Let's Rock & Roll) by C&C Music Factory. Founded by South Fraser Broadcasting and controlled by Michael Dickinson, it shares studio and office space with sister station CISL AM 650. The station's format was authorized by the Canadian Radio-television and Telecommunications Commission (CRTC) as dance music, and quickly gained popularity among younger audiences in the market. CKZZ was a top-rated station, constantly remaining in the Top 3 most listened-to stations in the market.

In 1995, CKZZ and CISL were sold to Standard Radio. The $18 million CAD purchase was approved by the CRTC in 1996. Following this sale, CKZZ began to move from the dance format it was licensed for to a contemporary hit radio format.

The station's success continued into 2001, and ranked number two overall among radio stations in the Vancouver market in the Bureau of Broadcast Measurement ratings for much of the year. Its website also ranked 28th on the list of the "50 Best Radio Station Websites in the World", compiled by U.S. trade publication "Radio Ink". In addition, CKZZ was named "Station of the Year" by Canadian Music Week in March 2002.

In August 2002, the station changed formats again, edging away from its "contemporary hits" format and used the slogan "The Best of the Nineties and Today", but technically remained a CHR.

In February 2004, the station started playing an uninterrupted stream of hit music from its 13-year history, in preparation for another format change. The station switched to their current Hot Adult Contemporary format in March, with the slogan "Zed Ninety-Five Three, Your Music Your Zed, with the Best of the 80s, 90s and Now". Ironically, the station was named "CHR Station of the Year" by Canadian Music Week a few days before its format switch. The first song of the current hot adult contemporary format was Coldplay's 2002 single Clocks.

Another direction tweak came in September 2005, with the station dropping most of its eighties and nineties tracks and moving towards an adult top 40 format. The slogan, "Today's Best Music", was first used on sister station CJFM/Montreal, and both CKZZ and CJFM had identical playlists.

In the spring of 2007, the Bureau of Broadcast Measurement, released its yearly reports indicating that Z95-3 had a 3.6% share of the Vancouver radio market and finishing as the 12th most listened to radio station. This was most likely caused by the launch of Rhythmic Top 40 (now Mainstream Top 40) station CFBT-FM in 2002 and took away the majority of the station's younger audiences, which prompted CKZZ to seek an older audience that listened to the station in its 90's heyday. Such a drop in ratings over the years prompted the end of Z95-3 and the creation of a new radio station.

95 Crave[edit]

95 Crave logo, 2007-2009

Before midnight on June 3, 2007, Z95-3 played its last song, Walk Away by Kelly Clarkson. The hot AC format was temporarily dropped, and the station began stunting playing a mix of comedy/novelty songs, TV show and movie bits, etc. The station was renamed "95 Crave", with more of a rhythmic adult contemporary format, but retaining the same adult top 40 sound as Z95-3. The first song was Music by Madonna.

In October 2007, Astral Media acquired Standard Broadcasting's terrestrial radio and television assets, including CKZZ.

Virgin Radio[edit]

On January 8, 2009, at 4 PM, CKZZ switched brandings yet again, and was rebranded as a Virgin Radio station, joining sister station CKFM-FM/Toronto. This move had been announced December 4, 2008.[2] Crave's final song was "Beautiful Goodbye" by Amanda Marshall, while Virgin Radio's first song was a remix of Sway by Michael Bublé. Following the branding switch to Virgin, the station eliminated songs from the 1980s; the last remaining station in the Virgin chain to do so is CJFM-FM/Montreal.

CKZZ competes with CFBT-FM (Top 40), CFUN-FM (Top 40), CKPK-FM (adult album alternative), CKLG-FM (adult hits), and CHQM-FM (adult contemporary).

Sale and the return of Z95.3[edit]

In March 2013, the Competition Bureau approved a proposal by Bell Media to acquire Astral Media, under the condition that it divest itself of several television services and radio stations. Following the closure of the merger in July 2013, CKZZ was placed in a blind trust pending its eventual sale.[3][4][5]

On August 26, 2013, Newcap Radio announced it would acquire CKZZ along with four other former Astral Media radio stations for $112 million.[6] The deal was approved by the CRTC on March 19, 2014 and the sale closed on March 31, 2014.[7][8]

As Bell acquired Astral Media's exclusive rights to the Virgin Radio brand in Canada through the merger, the station announced on March 25, 2014 that it would revive its classic Z95.3 branding on March 31, 2014. Touting that "you can't stay a virgin forever", Newcap cited continued recognition of the Z95.3 brand among residents—even after its replacement with Crave and Virgin Radio—as an impetus for the change. Aside from the change in name, no changes were made to the station's format. Bell has indicated that it intends to move the Virgin Radio brand to one of its existing Vancouver stations in the future.[9] Additionally, it was announced that Natalie Hunter and Drew Savage, CKZZ's long-time morning hosts, would move to Bell-owned CHQM-FM on April 21.[10]

Formats[edit]

References[edit]

External links[edit]