Cadbury Caramilk
From Wikipedia, the free encyclopedia
| Type | Confectionery |
|---|---|
| Current owner | Cadbury plc |
| Related brands | Cadbury products |
Cadbury Caramilk is a caramel-filled chocolate bar made by Cadbury Adams in Canada. It was first sold in 1968.[1]
Variations available, some of them limited editions, include Caramilk made with dark chocolate maple, chocolate, or cappuccino. "Chunky" (thicker) versions called Caramilk "Thick" and cylindrical versions called "Caramilk Rolls" (similar to Rolo) have also been introduced.
Contents |
[edit] Advertising campaigns
One of the advertising campaigns for Caramilk bars revolved around the question of how the centre of the confection was put into the chocolate exterior. This theme led to the production of more than 15 separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history.[1] One notable advertisement involved Dan Aykroyd in costume from his Coneheads Movie investigating the matter.[2]
Another ad, featuring Leonardo da Vinci drawing the Mona Lisa as she eats a Caramilk has won a Clio award.[2][3]
[edit] Production
Caramilk bars are produced at one location, the company's Gladstone Chocolate Factory in Toronto.[4]
[edit] Similar products
[edit] Cadbury Dairy Milk with Caramel
In the United Kingdom, a bar similar in premise (caramel-filled chocolate) but differing considerably in taste, shape, ingredients and packaging is sold as Cadbury Dairy Milk Caramel.
[edit] Cadbury Caramello
In the United States, a similar bar is produced under license by The Hershey Company and sold under the brand Cadbury's Caramello.[5]
[edit] Caramilk (Australia)
In the early-mid 1990s, a bar was sold in Australia by Cadbury under the name Caramilk which was solid caramel-flavoured chocolate.
[edit] References
- ^ a b Demontis, Rita (2008-09-21). "Caramilk secret a sweet mystery". Toronto Sun. http://www.torontosun.com/life/columnists/rita_demontis/2008/09/21/6829266-sun.html. Retrieved 2008-12-28.
- ^ a b Cadbury Caramilk
- ^ How off Burghardt are Base and Burghardt?, Strategy Magazine, December 16, 2002
- ^ Chiasson, Gail (2008-10-01). "Caramilk Celebrates its 40th Birthday". PubZone. http://www.pubzone.com/newsroom/2008/5x080925x071629.cfm. Retrieved 2008-12-28.
- ^ Cadbury chocolates at Hershey's
