Place of origin
Year of invention
|List of Cadbury products|
|Owned by Kraft Foods
(The Hershey Company in the United States)
Variations available, some of them limited editions, include Caramilk made with dark chocolate maple, chocolate, or cappuccino. "Chunky" (thicker) versions called Caramilk "Thick" and cylindrical versions called "Caramilk Rolls" (similar to Rolo) have also been introduced.
One of the advertising campaigns for Caramilk bars revolved around the question of how the centre of the confection was put into the chocolate exterior. This theme led to the production of more than 15 separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history. The "Caramilk Secret" ad campaign was conceived by Gary Prouk when he was at Doyle Dane Bernbach. When Prouk left DDB to join Scali McCabe Sloves, the Cadbury account went with him. One notable advertisement involved two conehead aliens who were complimenting each other on successfully concealing the secret from humans, and also creating some of earth's other long-standing works of wonder (e.g. the pyramids).
Cadbury Dairy Milk Caramel
Cadbury Caramello (New Zealand)
In New Zealand, a bar similar to the United Kingdom product is sold as the Caramello variant of the Cadbury Dairy Milk line of blocks. In the early-mid-1990s, a bar was sold in New Zealand by Cadbury under the name Caramilk which was solid caramel-flavoured chocolate. http://external.ak.fbcdn.net/safe_image.php?d=AQBXk_o83buBtsuz&url=https%3A%2F%2Ffbcdn-profile-a.akamaihd.net%2Fhprofile-ak-ash4%2F261122_433262253384589_891554840_n.jpg
Cadbury Caramello (United States)
In the early-mid-1990s, a bar was sold in Australia by Cadbury/Nestle under the name Caramilk which was solid caramel-flavoured chocolate. The wrapping (Caramilk written on an angle) displayed the look of the chocolate, brown and caramel colours on packaging. It was only available for a short time.
- Demontis, Rita (2008-09-21). "Caramilk secret a sweet mystery". Toronto Sun. Retrieved 2008-12-28.
- How off Burghardt are Base and Burghardt?, Strategy Magazine, December 16, 2002
- Chiasson, Gail (2008-10-01). "Caramilk Celebrates its 40th Birthday". PubZone. Retrieved 2008-12-28.
- Cadbury New Zealand - Caramello Product Page
- Cadbury chocolates at Hershey's