Cadbury Dairy Milk Fruit & Nut
Cadbury Dairy Milk Fruit & Nut is a chocolate bar, that is made by Cadbury UK, and is sold in the United Kingdom and other countries. It contains, as the fruit and nut raisins and almonds however in early versions of the bar the nuts were mixed nuts, including Brazil nuts, rather than just almonds.
The bar launched in 1926 as Cadbury's Fruit & Nut, but was renamed Cadbury Dairy Milk Fruit & Nut in 2003. In the early years, along with the other Dairy Milk varieties, it was advertised as being essentially Dairy Milk with added bits. By the 1960s each variety was advertised and branded separately, distancing itself from its Dairy Milk parent, in order to appeal to a younger market, hence the wide variety of wrappers and graphics. The famous Fruit and Nut advert had the slogan 'Everyone's a fruit and nutcase'. However by the 1980s, they went full circle and all branding and wrappers were all realigned towards being part of the Dairy Milk family once again, so all bars once again became predominantly purple, so were unmistakably Dairy Milk. In 2003 this was further reinforced with a rebranding to become Cadbury Dairy Milk Fruit and Nut.
- Cadbury web site. Accessed March 2, 2013.