Cadena Salsoul

From Wikipedia, the free encyclopedia
Jump to: navigation, search
WPRM-FM
City of license San Juan, Puerto Rico WPRM-FM
Aguadilla, Puerto Rico WIVA-FM,
Ponce, Puerto Rico WRIO-FM
Broadcast area Puerto Rico
Branding 99.1 Salsoul
Slogan "El Poder Salsero"
Frequency 99.1 MHz WPRM-FM
100.3 MHz WIVA-FM
101.1 MHz WRIO-FM
Format Spanish tropical
ERP 25,000 watts WPRM-FM
22,000 watts WIVA-FM
20,000 watts WRIO-FM
HAAT 580.6 meters WPRM-FM
614.0 meters WIVA-FM
20.7 meters WRIO-FM
Class B
Facility ID 2875 WPRM-FM
2876 WIVA-FM
Transmitter coordinates 18°6′47.00″N 66°3′6.00″W / 18.1130556°N 66.0516667°W / 18.1130556; -66.0516667 WPRM-FM
18°9′7.00″N 66°59′15.00″W / 18.1519444°N 66.9875000°W / 18.1519444; -66.9875000 WIVA-FM
Owner Uno Radio Group / Arso Radio Corporation
Sister stations WFID WUNO WNEL WLEO
Website salsoul.com/

Cadena Salsoul, an entertainment-based salsa radio station, is the leader in Puerto Rico, one of Arbitron's most competitive market (over 70 stations "make the book").

The SalSoul Network, made up of two simulcast FM facilities, has been top rated in every significant demographic since 1986.[citation needed] In the important age groups, the network often doubled the audience of the number two station in this market of 125 stations and 3.5 million persons.

The WPRM FM and WIVA FM network made up the first instance in the U.S. of using two FM signals to cover all of a large market. WPRM covers San Juan and Ponce; WIVA covers Mayagüez and Arecibo. They also added WRIO FM Ponce to the network. Together, they cover the "consolidated" market favored by advertising agencies. Through use of parallel clustering,[clarification needed] spots could be sold locally on either signal for smaller retail accounts.

Since June 24, 2013 and after 35 years broadcasting on the frequency of 98.5 FM, the radio station, with the approval of the Federal Communications Commission in the United States, has changed to 99.1 FM for the best coverage.

Programming[edit]

External links[edit]