Jill Evans, who was inspired by her baker grandparents, developed a love for pastry cooking and went to a culinary school. When Jill comes back from culinary school, she finds her grandparents' bakery, Evans' Bakery, closed. Jill decides to open her own bakery and work her way up the business ladder so she can buy back her grandparents' bakery. She also learns about how to deal with some very tricky customers along the way.[clarification needed]
The player controls Jill, a baker. Customers come in and line up, giving Jill their orders. The player must then direct Jill so that she creates the cake each customer wants, hopefully before the customer becomes tired of waiting and leaves. Jill can use other items such as cupcake's and a television to help keep her customers patient while they wait.
Virtual money earned in the game can be used to buy additional baking equipment such as a second oven, better frosting machine, cupcake microwave, or even faster shoes to keep Jill ahead of the orders.