CalTV

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CalTV
CalTV Logo.jpg
Headquarters Eshleman Hall
Location
Region served Berkeley, CA
United States
Membership 120
Official language English
Executive Director Chris Larson, Elizabeth Kopaskie, Tyler Maxwell
Affiliations Associated Students of the University of California
Website CalTV

CalTV is University of California, Berkeley's ASUC sponsored online television network. Programming is student run, and broadcast online, 24 hours a day, 7 days a week at CalTV.org, YouTube. Since its founding, CalTV has grown into one of the largest student-run television organizations on the West Coast.

History[edit]

Though there had been multiple attempts to get a television station for Berkeley off the ground, it wasn't until Spring 2005 that the ASUC was able to allocate sufficient seed money towards setting up an online TV network.

Technology[edit]

CalTV uses a unique combination of web and digital media technologies to produce its online broadcasts. As its web platform, CalTV uses standards compliant and customized content management system coupled with the YouTube's online video player. For producing content, CalTV utilizes a Canon 60D DSLR, the industry standard Final Cut Pro video production software running on Apple iMac G5. With continued support from the student government, CalTV intends to invest further in its technology platform, thereby fulfilling its goals towards the Cal community.

CalTV also podcasts its content. The podcast feed is available through the iTunes Music Store.

Content[edit]

Seven different departments make up CalTV- four on-camera and three behind-the-scenes. They include:

On-Camera

  • News
  • Sports
  • Entertainment
  • Comedy

Behind-the-Scenes

  • Post-Production
  • Cinematography
  • Business/Advertising/Marketing (BAM)

The station's content has evolved with time. In its first iteration, the station produced a single show focusing exclusively on news events (local, national and international) but produced in a citizen journalism mode. The show featured brief backgrounds on stories introduced by CalTV journalists followed by opinion from Berkeley students and professors.

With time, CalTV's content expanded into sports, arts and eventually entertainment. "The CalTV Sports Highlight" was born in 2006 and covered California football, baseball, water polo and much more. The semester of Spring 2007 marked the debut of "The CalTV Show", an off-beat news show offering a summary of local and national news as well as commentary on issues of concern to students. "The CalTV Show" has now since been renamed "The CalBear Report."

CalTV sports features high octane highlights of Cal sports action, including "The CalTV Sports Highlight" which airs every Monday. Also included in the programming are CalTV sports' "Back and Forth" and "Sports Shorts." "Back and Forth" resembles ESPN's Pardon the Interruption and features banter on all sports related topics from the Cal Football Team to Women's Field Hockey. "Sports Shorts" features updates on recent teams in action, as well as interviews with students on Sproul Plaza. A new show, "Bear in Mind" has since also been added and cover many off-the-field stories on student athletes and teams.

CalTV News features many informative weekly shows including Berkeley Beat, CalConnect, InFocus, and Investigative Report.

CalTV debuted its Entertainment programming in 2010 when the former Music Department officially changed its name to Entertainment.

Special events[edit]

CalTV has also been involved in the coverage of many on-campus and off-campus special events. These events included exclusive interviews with such celebrities as:

Funding[edit]

CalTV has been supported in a large way by the Associated Students of the University of California (ASUC). CalTV also works closely with Big Ideas @ Berkeley, an initiative that provides funding, support, and encouragement to interdisciplinary teams at UC Berkeley. The station has also been exploring revenue generation through ads and promotional activities.

Footage[edit]

CalTV's footage has been featured on numerous media outlets including:

Alumni[edit]

CalTV Alumni have gone on the work in the media industry for companies such as:

Recognition[edit]

CalTV has been recognized in local media. The Daily Cal, Berkeley's newspaper, published articles on CalTV [1], [2] . The station has also gaining visibility in the Berkeley blogging community [3], [4].