Calbee

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Calbee Inc.
カルビー株式会社
Type Corporation
Industry Food
Founded Tokyo, Japan (April 30, 1949)
Headquarters Marunouchi Trust Tower Main
Marunouchi, Chiyoda, Tokyo
, Japan
Key people CEO Yasuo Nakata
Products Snacks and other foods
Employees 1,302
Website calbee.co.jp/english/

Calbee Inc. Karubī Kabushikigaisha (カルビー株式会社?) is a major Japanese snack food maker. It was founded on April 30, 1949. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on Sept 18, 2007.[1] Its snacks are hugely popular in Asia, and are well known in the States.[2][3] Its headquarters is located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo.[4]

History[edit]

1949 Matsuo Food Processing Co., Ltd. was incorporated in
to succeed Matsuo Food Industry, in Hiroshima.
1955 Name changed to Calbee Foods and Confectionery Co., Ltd.
Developed technology for producing Arare crackers from wheat flour.
Introduced Kappa Arare crackers, adopting the mythical kappa character chosen by Kon Shimizu as the product symbol.
1957 Opened the Fukuoka, Nagoya, and Tokyo sales offices.
1964 Introduced Kappa Ebisen shrimp-flavored crackers. Kappa Ebisen
1968 Began operating the Utsunomiya Factory (Tochigi).
Opened the Osaka and Sapporo sales offices.
1969 Began operating the Chitose Factory (Hokkaido).
1970 Established Calbee America, Inc. (U.S.)
1971 Introduced Masked Rider Snack, a successful product. Masked Rider Snack
1972 Introduced Sapporo Potato, a packaged potato snack.
Established Calbee Shokuhin Co., Inc. Sapporo Potato
1973 Moved head office to Tokyo. Name changed to Calbee Foods Co., Ltd.
1974 Opened the Hokkaido Division and built four potato storehouses at three Hokkaido locations.
1975 Began operating the Kagoshima Factory (Kagoshima)
and Shimotsuma Factory (Ibaraki).
Introduced Potato Chips. Potato Chips
1976 Began operating the Second Utsunomiya Factory (Tochigi) and Shiga Factory (Shiga).
1977 Began potato chip production at the Kagoshima Factory.
1978 Began potato chip production at the Chitose Factory.
1980 Materials Division became independent as Calbee Potato, Inc.
Established Calbee Tanawat Co., Ltd. (Thailand)
1982 Made Tokyo Snack Food Co., Ltd. to a subsidiary company.
1983 Began operating the Kakamigahara Factory (Gifu).
1986 Began operating the Hiroshima-Nishi Factory (Hiroshima).
1988 Began marketing cereal products in the Nagoya region. cereal products
1989 Began operating the Kiyohara Factory (Tochigi) to produce cereals.
Expanded cereals marketing throughout Japan.
1990 Established Snack Food Service Co., Ltd.
1991 Established Food Engineering Institute, Ltd. (dissolved in 2006)
Established NIJYUICHI Co.,Ltd.
Opened the Tokyo Research and Development Center.
1992 Established Calbee International, Ltd. (Hong Kong)
1993 Established Calbee Four Seas Co., Ltd. (Hong Kong)
1994 Completed new head office building in Kita, Tokyo.
1995 Began operating the Shin-Utsunomiya Factory (Tochigi).
Introduced Jagarico potato snack.
Established Qingdao Calbee Foods Co., Ltd. (China)
Established Shenyang Calbee Foods Co., Ltd
Ltd. (China) Jagarico
1996 Established Garden Bakery, Inc.
Established Yantai Calbee Food Co., Ltd. (China)
1999 Began operating the Ayabe Factory (Kyoto).
2000 Established Calnac Co., Ltd.
Completed the Fruit Granola Building at the Kiyohara Factory (Tochigi).
2001 Renovated the Chitose Factory (Hokkaido).
2002 Established Calbee Four Seas (Shantou) Co., Ltd. (China)
2004 Established Oisia Co., Ltd.
Established Snack Salad Marketing&Technologies, Inc. (U.S.)
Established the R&DDE Center for research and development.
2005 Established Calbee Konan Co., Ltd. (Shiga)
2006 Moved and renovated the Hiroshima Factory(Hiroshima) .
Introduced Jagabee potato snack.

Sponsorship[edit]

Tyrrell 021 with Calbee sponsorship.

Calbee sponsored the Tyrrell Racing F1 team from 1990 to 1994, when Japanese drivers Satoru Nakajima and then Ukyo Katayama drove for the team.

The company was also one of the sponsors for the anime, Tiger and Bunny. Alongside DMM.com, they sponsored the character of Dragon Kid.

References[edit]

External links[edit]