Camay

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Camay is the name of a scented hand and body soap, made by Procter & Gamble. It was first introduced in 1926 and marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. Camay's slogan for many years was "Camay: the soap for beautiful women." It was later replaced with "For your most beautiful complexion at every age."

Media sponsorship[edit]

For many years, Camay was a major sponsor of the soap operas As The World Turns and Search for Tomorrow.

Camay started gaining popularity in Eastern Europe with 12 new scents being introduced starting from 2004.[citation needed]

A Hungarian online campaign called The Code of Seduction (in Hungarian: A Csábitás Kódja) invites people to fill out a test which tells them which scent will fit their personality and mood the best.

Spokesmodel[edit]

In the 1970s, its television spokesmodel was Princess Luciana Pignatelli, an Italian socialite, writer, and cosmetics executive.

External links[edit]