Cambridge SoundWorks

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For the UK based company of a similar name, see Cambridge Audio.
Cambridge SoundWorks
Type Private (Subsidiary of Creative Technology Ltd.)
Founded 1988
Founders Henry Kloss
Headquarters North Andover, Massachusetts
Products Consumer audio
Parent Creative Technology Ltd.
Website cambridgesoundWorks.com

Cambridge SoundWorks is a Massachusetts-based consumer audio manufacturer and retailer.

History[edit]

Cambridge SoundWorks was founded in 1988 by Henry Kloss, an audio engineer and businessman.[1] Shortly after, Cambridge SoundWorks began offering its products, such as the Ensemble I, II, and III satellite speaker systems, by catalog and multi-page magazine advertisements. In 1991, the company opened its first retail location in Newton, Massachusetts, and in 1994 sold its first products on the Internet, using the Compuserve network.

Cambridge SoundWorks was founded with the specific mission to design and manufacture high quality, high performance loudspeakers and audio products to be marketed directly to the consumer.[1] From its inception, the company's success was significant and its products received critical acclaim.[citation needed]

The company started as an inventive direct marketer and went on to form its catalog business. Cambridge SoundWorks opened its first retail showroom in Newton, Massachusetts in 1991. The unique selling formula developed in its first store proved successful and eventually spawned the opening of 30 showrooms in New England and metropolitan San Francisco. Cambridge SoundWorks would become one of the first companies to sell consumer electronics on the Internet. Its products are now designed in California, with Research and Development and Acoustic Engineering in Massachusetts.[citation needed]

Today, Cambridge SoundWorks manufactures over 60 different models of home stereo, home theater, multimedia speakers and assorted electronics products. These products, along with other major brands of high-performance audio and video components, are sold through an online store.

Cambridge SoundWorks today[edit]

As of 2007, Cambridge SoundWorks operated one retail showroom, in the New England area, but that has since been closed. The company continued to manufacture loudspeakers for home theater and multimedia applications, as well as distribute other brands such as Sony and Marantz. Cambridge SoundWorks marketing also included catalog and internet sales, in addition to worldwide product distribution by partnerships with IBM, Gateway, and the parent company Creative Technology Ltd. Creative ordered Cambridge to reduce the number of products sold under its trademark. It has subsequently gone through two newer owners.[citation needed]

References[edit]

  1. ^ a b SCHWARTZ, JOHN (February 5, 2002). "Henry Kloss, 72, Innovator In Audio and Video, Dies". The New York Times. Retrieved 4 May 2014. 

External links[edit]