Cambridge SoundWorks
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| Type | Private (Subsidiary of Creative Technology Ltd.) |
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| Founded | 1988 |
| Headquarters | North Andover, Massachusetts |
| Products | Consumer audio |
| Parent | Creative Technology Ltd. |
| Website | cambridgesoundWorks.com |
Cambridge SoundWorks is a North Andover, Massachusetts-based consumer audio manufacturer and retailer. The company is a subsidiary of Creative Technology Ltd..
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History[edit]
Cambridge SoundWorks was founded in 1988 by Henry Kloss, an audio engineer and businessman. The young company manufactured loudspeakers and marketed its products directly. Shortly after, Cambridge SoundWorks began offering its products, such as the Ensemble I, II, and III satellite speaker systems, by catalog and multi-page magazine advertisements. In 1991, the company opened its first retail location in Newton, Massachusetts, and in 1994 sold its first products on the Internet, using the Compuserve network.
With its success, the company grew quickly. In 1996, Cambridge Soundworks joined Creative Technology in a joint business venture. Cambridge Soundworks manufactured multimedia speakers to be marketed under the Creative name; likewise, Creative began to distribute Cambridge Soundworks products worldwide. In 1997, Creative Technology acquired Cambridge Soundworks. It subsequently went through two additional changes in ownership. It now offers far fewer products and will no longer service older products or offer parts for self-repair.
Cambridge SoundWorks today[edit]
As of 2007, Cambridge SoundWorks operated one retail showroom, in the New England area, but that has since been closed. The company continued to manufacture loudspeakers for home theater and multimedia applications, as well as distribute other brands such as Sony and Marantz. Cambridge SoundWorks marketing also included catalog and internet sales, in addition to worldwide product distribution by partnerships with IBM, Gateway, and the parent company Creative Technology Ltd. Creative ordered Cambridge to reduce the number of products sold under its trademark. It has subsequently gone through two newer owners.
References[edit]
External links[edit]
- Cambridge Soundworks Official website
