As in most mass-market photography magazines, much of the editorial content of Camera Mainichi was devoted to news and reviews of cameras, lenses, and other equipment. But from the start it found space for first-rate and unconventional photography, and especially during the period 1963–78 when it was edited by Shōji Yamagishi it seemed more adventurous than its major rivals Asahi Camera and Nippon Camera (which both survived it). After Yamagishi left, it devoted more space to fashion and mildly erotic photography.
Although mainichi literally means "daily", the magazine was instead named after its publisher, Mainichi Shinbun-sha (best known for its daily newspaper Mainichi Shinbun).
- Mari Shirayama, "Major Photography Magazines", pp. 378–385 of Anne Wilkes Tucker, ed., The History of Japanese Photography (New Haven: Yale University Press, 2003; ISBN 0-300-09925-8).
- Mari Shirayama (白山眞理), "Nihon no shashin/kamera zasshi" (日本の写真・カメラ雑誌), pp. 38–43 of Nihon shashin-shi gaisetsu (日本写真史概説, "An outline history of photography in Japan"; Tokyo: Iwanami, 1999; ISBN 4-00-008381-3).
- GJ Photobooks. Notes, on Camera Mainichi and Shōji Yamagishi among others.