Camp Beverly Hills

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Camp Beverly Hills
Type Private
Founded 1977
Founder(s) Jeffrey A. Stein[1]
Headquarters USA
Products Clothing
Website www.campbeverlyhills.com

Camp Beverly Hills is an American US-based clothing line founded by Jeffrey A. Stein[1] It hit a pop-culture phenomenon that began in the 1980s, the Camp Beverly Hills vintage clothing line is making comeback with a full re-launch of the brand.[2]

History[edit]

Beverly Hills' glitzy name has helped Camp Beverly Hills turn its fashion products into money-making ventures.[3] It began in 1977, as an inexpensive alternative to the stores of Rodeo Drive.[4] During the next decade, the line became popular after introducing some of the first casual clothing to use pastel colors. Recently, due to the recent wave of 1980s nostalgia, the company has been relaunched.[citation needed]

Relaunch[edit]

In 2004, Adina Levin and Raquel Krouse re-launched the line into high end department stores and boutiques. Their success was very quick and they sold the brand to a company and moved on the new projects.[citation needed]

References[edit]

  1. ^ a b Navarro, Mireya (2003-03-02) Ah, for a Cool Sip Of Liquid Yoga The New York Times, retrieved December 19, 2011
  2. ^ Camp Beverly Hills Sweden Unlimited, retrieved December 19, 2011
  3. ^ Mitchell, John L (1988-09-16). To Raise Funds for School District: Beverly Hills High Lends Name as a Designer Label The LA Times, retrieved December 19, 2011
  4. ^ Stevens, Karla Fashion from Episode 1: Camp Beverly Hills Thrills! The OC Insider, retrieved March 31, 2008