Campaign Against Living Miserably

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This article's citation style may be unclear. The references used may be made clearer with a different or consistent style of citation, footnoting, or external linking. (February 2012)
Campaign Against Living Miserably
Abbreviation CALM
Formation 2006
Purpose/focus To reduce the suicide rate among young men aged 15–35
Headquarters London
Region served England and Wales
Website www.thecalmzone.net

Campaign Against Living Miserably, or CALM, is a registered charity based in England.[1] It was launched in March 2006 as a campaign aimed at bringing the suicide rate down among young men aged 15–35.[2]

CALM promote a free, confidential and anonymous helpline (and in London, a texting service), open four nights a week, offering help, advice and information to young men, aged 15–35, who are experiencing depression or crisis.[3] CALM also publish a bimonthly magazine, CALMzine,[4] and maintain a website and online database. CALM currently promotes its services within three CALMzones: Merseyside, East Lancashire, and Inner North-West London. Although CALM’s service is targeted at young men, it takes calls from anyone who needs support regardless of gender or age.[5]

CALM has been commissioned by the National Health Service in Merseyside to promote its campaign since 2000, where since beginning operations the number of suicides amongst young men has fallen year on year by a total of 55% between 1999–2009.[6][better source needed]

Contents

[edit] History

[edit] Pilot and relaunch

CALM grew out of a Department of Health pilot project launched in 1997 in Manchester and then Merseyside in 2000,[7] targeted specifically at young men who would be unlikely to contact more mainstream services and who were at greater risk of suicide.[8] When funding for the Department of Health pilot project ceased, the Campaign Against Living Miserably was relaunched in 2006 as a registered charity.[9]

David Baddiel is CALM’s current patron, and Music mogul Anthony Wilson was a founding Trustee. The campaign's Trustees Board includes health professionals and leading figures from the worlds of music, advertising, and management, as well as relatives of young men who have taken their own lives.

The campaign has brought in significant pro bono advertising support from agencies such as Ogilvy Advertising,[10] Tullo Marshall Warren,[11] MTV, and Metro, and most recently Topman and BMB. This has brought CALM a significant amount of advertisements on billboards, on TV, in the underground and on radio. [12]

[edit] CALMzones

A CALMzone is where CALM have been commissioned by local NHS Primary Care Trusts to promote its services in partnership with local professionals, community services and figures in the entertainment industry. There are currently three CALMzones: Merseyside, East Lancashire, and inner north-west London.

The Merseyside CALMzone covers the regions of Liverpool, Wirral, Sefton, [Metropolitan Borough of Knowsley|Knowsley]] and St Helens and Halton. The East Lancs CALMzone covers the regions of Burnley, Pendle and Accrington. The Inner NW London CALMzone covers the areas of Hammersmith and Fulham, Kensington and Chelsea and Westminster.

[edit] Awards

CALM won the Mike Farrer Self Care Challenge in 2008,[13] came runner up in the Charity Awards 2008, and was shortlisted for the category of Most Innovative Charity of the Year, Third Sector, in the Britain’s Most Admired Charities Awards 2008. CALM were highly commended in the Charity Awards of 2009, and shortlisted at the 2011 Mind Media Awards.[citation needed]

[edit] National Service Framework

CALM is aligned with the National Service Framework for Mental Health Standards 1, 3 and 7, and is cited in the NSF as a model of good practice.[14]

[edit] Young male suicide statistics

In 2010, 868 men aged 15-34 died as a result of suicide, compared to 608 deaths in land transport accidents, and 204 deaths from assault. Suicide is the single biggest killer of young men (aged 15-34) in England and Wales.[15] Of 4,532 suicides in England and Wales in 2010, 3,421 (75%) were male.[16].

[edit] Sponsors Include

[edit] Some of the people involved

  • Patrons
    • David Baddiel
    • Robin Millar
    • James Scroggs
  • Chair of Trustee Board
    • Ajax Scott
  • Supporters include
    • Eddy Temple-Morris
    • Steve Purdham
    • Aimee Luther
    • Dr Elaine Church
    • Alison Wenham
    • Chris Price
    • Steve Smith
    • Joe Hutchinson
    • Tony Ereira

[edit] Previous campaigns

  • Dizzee Rascal & 'Dean'
    British grime rapper Dizzee Rascal released a song about a friend who took his own life to raise awareness of the problem of suicide among 15 to 35-year-old men. The song, called 'Dean', was made available for download as a music video from iTunes, with all profits going to the Campaign Against Living Miserably.[17]
  • The 500/100 Save the Male appeal
    CALM’s 500/100 appeal was launched with funding from both Comic Relief and the public. The appeal involved an attempt to break the world record for the greatest number of t-shirts worn at once by two people. The goal was to get 500 logos on 500 t-shirts worn by two young men.
  • Cage Against the Machine
    CALM were chosen out of a number of high-profile charities to be the official partner and receive the proceeds of John Cage’s 4′33″ Christmas single campaign in 2010. Although narrowly beaten by X-Factor winners, the Cage Against The Machine campaign brought a great deal of media support for CALM from XfM, Topman and a major grassroots campaign.[18]
  • CALM Takesover Topman
    On 25 November 2011 CALM launched the London CALM service at Topman Oxford Street. The CALM Takesover Topman event brought together leading DJs like Zane Lowe, Eddy Temple-Morris, Rob da Bank, Maccabees, dan le sac and Huw Stephens for a one-off free DJ event for CALM.[19]
  • The Silence is Killing Us advertisement campaign
    In November and December 2011 CALM worked with BMB agency to promote the London CALM service across billboards in inner London, using high-profile figures like Ashley Walters, Frank Maloney, Killa Kela, Scroobius Pip and Kayvan Novak. The advertisements were featured in The Evening Standard, The Metro and The Big Issue.[20]

[edit] References

  1. ^ Campaign Against Living Miserably, Registered Charity no. 1110621 at the Charity Commission
  2. ^ NHS Health Promotion/Campaign Against Living Miserably; Howes, Simon; http://www.lhps.org.uk/hp_calm.html; Accessed on 17 March 2009 at 15:12
  3. ^ CALM - Campaign Against Living Miserably; http://www.patient.co.uk/showdoc/27001068/; Accessed on 3 March 2009 at 14:02
  4. ^ http://www.thecalmzone.net/calmzine
  5. ^ http://www.thecalmzone.net/talk
  6. ^ http://www.thecalmzone.net/wp-content/uploads/2010/10/2011-25-May-Merseyside-Sees-a-Dramatic-Fall-in-Numbers-of-Young-Male-Suicides.pdf
  7. ^ NHS Health Promotion/Campaign Against Living Miserably; Howes, Simon; http://www.lhps.org.uk/hp_calm.html; Accessed on 17 March 2009 at 15:12
  8. ^ national service frameworks: Mental Health Modern Standards and Service Models; 1999; p. 31; http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4009598; Accessed on 3 March 2009 at 12:45
  9. ^ Campaign Against Living Miserably (CALM); http://www.netdoctor.co.uk/menshealth/support_groups/006287.htm; Accessed on 3 March 2009 at 14:05
  10. ^ Ogilvy appeals for CALM; Creative Review; 1st May 2002; http://www.accessmylibrary.com/coms2/summary_0286-25342629_ITM; Accessed on 3 March 2009 at 14:44
  11. ^ Charity Calm unveils hard-hitting assault; Precision Marketing; 15th December 2006; http://www.accessmylibrary.com/coms2/summary_0286-29043498_ITM; Accessed on 3 March 2009 at 14:47
  12. ^ http://www.liverpool-live.info/liverpool/calm-publish-book-looking-back-at-10-years-of-campaigning
  13. ^ Campaign against living miserably wins North West award and comes to the seaside; http://www.seftonpct.nhs.uk/news_and_publications/press_releases/press_releases_2008/CALM.asp; Accessed on 24 March 2009 at 15:22
  14. ^ national service frameworks: Mental Health Modern Standards and Service Models; 1999; pp. 34&38; http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4009598; Accessed on 3 March 2009 at 12:45
  15. ^ 'ONS, Deaths by Specified Cause, males aged 15-34, England and Wales, 2010'
  16. ^ http://www.thecalmzone.net/library
  17. ^ Dizzee raises suicide awareness, http://news.bbc.co.uk/newsbeat/hi/music/newsid_7405000/7405475.stm, Accessed on 24/02/09 at 15:55
  18. ^ http://www.thecalmzone.net/wp-content/uploads/2010/10/2010-15-Dec-CALM-to-Hit-the-Charts-This-Christmas.pdf
  19. ^ http://www.musicweek.com/story.asp?storyCode=1047501&sectioncode=1
  20. ^ http://www.thisislondon.co.uk/standard/article-24013626-new-drive-to-tackle-suicide-biggest-killer-of-young-men-in-the-capital.do

[edit] External links

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