Campaign for a Commercial-Free Childhood
Campaign for a Commercial-Free Childhood (CCFC) is a "national coalition of health care professionals, educators, advocacy groups, parents, and individuals who care about children [and is] the only national organization devoted to limiting the impact of commercial culture on children." It sponsors the annual Fred Rogers Integrity Award  and the TOADY Award.
FTC Baby Einstein Complaint
In May 2006, the Campaign for a Commercial-Free Childhood (CCFC) filed a complaint with the U.S. Federal Trade Commission (FTC) against the Baby Einstein Company and the Brainy Baby Company, a producer of similar videos; the following month the CCFC amended the complaint to include another producer, BabyFirstTV. The CCFC alleged false advertising by these companies, citing the American Academy of Pediatrics' recommendation that children under two should be discouraged from watching television programming at all, and a study showing that only six percent of parents are aware of that recommendation, while 49 percent of parents think educational videos like these are very important in the intellectual development of children.
In December 2007, the FTC closed the complaint, determining not to recommend any enforcement action against the company. In so doing, the FTC noted that certain of the claims that were the subject of the CCFC’s complaint did not raise issues under the FTC’s substantiation rules.
- Baby Einstein & Brainy Baby FTC Complaint, Campaign for a Commercial-Free Childhood website, retrieved Dec. 15, 2008
- American Academy of Pediatrics, Committee on Public Education (February 2001). "Children, Adolescents, and Television (policy statement)". Pediatrics 107 (2): 423–426. doi:10.1542/peds.107.2.423. PMID 11158483.
- Josh Golin (January 2007). "Putting the Book Back in Book Fair". Mothering (magazine). Archived from the original on 2007-08-12. Retrieved 2007-08-13.
- Michelle M. Garrison and Dimitri A. Christakis. "New Report on Educational Media for Babies, Toddlers, and Preschoolers". Kaiser Family Foundation. Retrieved 2007-08-13.
- Federal Trade Commission Closing Letter to counsel for the Baby Einstein Company, December 5, 2007, retrieved July 9, 2008
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