Camper (company)

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Camper
Industry Fashion, Restaurant, Hotel
Founded Spain (1975)
Headquarters Inca, Spain
Products Footwear
Website camper.com

Camper (English /ˈkæmpər/; Catalan: [kəmˈpe], meaning "rustic") is a shoe company based in Inca, Spain. Lorenzo Fluxà Rosselló founded the company in 1975 after inheriting a shoe factory from his father, Antoni Fluxà, a Majorcan shoemaker. The Camper brand is marketed globally and has been expanded to the hotel chain market.

History[edit]

Antonio Fluxà, a shoemaker, founded the company in 1877.[1] Fluxà travelled to England in hopes of learning how to develop new methods of industrial manufacturing. Upon his return, he recruited workers from the island and introduced them to innovative machinery.[1] Fluxà’s son Lorenzo later took over from hi father.

After the death of Franco in 1974, Camper manufactured footwear fitting the new liberal lifestyle that had emerged.[citation needed] In 1975, Antonio Fluxà’s grandson, Lorenzo, joined the family business and created Camper. In 1981 the first Camper store opened in Barcelona.

Camper went international in 1992, expanding mainly in Europe with shops in London, Paris and Milan, and later Japan, Taiwan and the United States In 2000, Lorenzo Fluxà’s son Miquel Fluxà joined the company; he was named CEO in 2011. The company currently employs over 1,000 people.[2]

The Name[edit]

Camper´s name is derived from the Catalan word meaning “peasant or farmer”.[citation needed]

Hotel chain[edit]

Camper has expanded its brand into new areas with a hotel and restaurant in Barcelona and Berlin named Casa Camper.[3] The hotel chain practices environmental friendly methods such as water recycling, solar energy, clean transportation.[citation needed]

Corporate sponsorships[edit]

Over time, Camper has appeared as a sponsor in multiple high-visibility events such as the Paris Dakar,[citation needed] the 1984 World Windsurf Championships,[citation needed] the 2006 and 2007 Copa del Rey, the 2010 TP52 Medcup, 2011/2012 Volvo Ocean Race, and 2013 America’s Cup.[4]

References[edit]

  1. ^ a b Company history (company website) http://www.camper.com/int/company/history/origins
  2. ^ Company hiring website http://jobs.camper.com
  3. ^ Casa Camper hotels http://www.casacamper.com
  4. ^ Camper's sponsoring of the 34th America's Cup http://www.camper.com/int/content/camper-americas-cup