|Industry||Fashion, Restaurant, Hotel|
Camper (English //; Catalan: [kəmˈpe], meaning "rustic") is an international shoe company based in Spain. Llorenç Fluxà Rosselló founded the company in 1975 after inheriting a shoe factory from his father, Antoni Fluxà, a Majorcan shoemaker. Camper has expanded to more than 300 stores in 50+ countries as well as distributing to thousands of independently-owned multi-brand retailers. The company motto is "imagination walks."
The style Camaleón was first introduced in the Island of Majorca in 1928 with the intention of creating a practical shoe for the workplace. These shoes were carefully crafted by the Majorca natives who hand stitched the recyclable materials of canvas and tire threads. Once completed, they were delivered to customers wrapped in newspapers. The tire canvas would soon be replaced with a more durable substance such as carriage canvas in the 1930s. By 1931, the style of the shoe was improved by the addition to leather tips for the toes and heels for the bottom. The modifications remained until 1975 when Lorenzo Fluxá reinvented the shoe thus marked the beginning of Camper. The “Runner” would be the second style that proceeded after the Camaleón. It was structured as a sport shoe with urban aesthetics and the same amount of comfort as the Camaleón.
History of Camper
Camper incepted in 1887 by Antonio Fluxá, a skilled shoemaker, whose vision was to create an innovative family footwear business that would be founded on the principles of honesty and simplicity. At the height of the Industrial Revolution, Fluxá travelled to England in hopes of learning how to develop new methods of industrial manufacturing. Following his return, he recruited well-known skilled workers from his homeland and introduced them to factory machines that revolutionized the shoemaking process. From that point the business would be passed down from generations to generations. Conceived at the shoe factory Fluxá’s son Lorenzo inherited the same passion and originality as his father. He continued the business with the same ideas and values through the use of innovative industrial manufacturing of quality shoes. By the mid 1970s a cultural transition swept Spain with the demise of the dictator Franco, allowing for new laws and more market freedom. The change in society inspired Camper to manufacture footwear that best represented the new liberal lifestyle that had emerged. In 1975, Antonio Fluxá’s grandson gained ownership of the company. It was not until 1981 when the first Camper store opened in Barcelona. In 1992, Camper began to branch out first with its expansion in major fashion cities in Europe such as London, Paris and Milan, and slowly made its way to the international field of New York and Taiwan. Contrary to belief, Fluxá has said that he does not want to be known as a “fashion brand” because of their dislike for the fashion world. He states in an interview by Fast Company “We don't like the fashion world at all. We're trying not to take ourselves too seriously." Currently there are over 1000 employees committed to the values and vision that accomplishes the goals of the company.
The name Camper was created in mind of country folk. Camper in Majorca is considered a countryman that lives in a rural environment. These shoes were created to reflect the Majorca culture and history. Camper works to preserve the authenticity of the rural culture by creating a shoe that provides comfort for everyday endeavors and in the workplace. The goal was to produce a shoe with the best craftsmanship that would be appropriate and respectful for the environment.
Camper has begun expanding its brand into the hospitality sector with a hotel and restaurant in Barcelona, Spain and in Berlin, Germany. Casa Camper's aesthetic fits into the company's philosophy of "luxury...in simplicity." The hotel chain practices environmental friendly methods such as the conservation of water supplies to lower water consumption by 50%. The installment of a water recycling system allows the cleaning of shower and bath water that is purified biomechanically and is redistributed and reused in toilets. Their efforts to conserve natural resources continues in the use of solar energy for water heating and the encouragement for people to utilize their bikes or cleaner transportation systems such as public transport or walking. Restaurants such as the Tentemple and DosPalilllos are offered in both the Barcelona and Berlin branch. Adjacent to each hotel is DosPalillos, a concept restaurant to eat Asian tapas, but Spanish style, in a more informal way. Opened in December 2008 under Albert Raurich management, former El Bulli head chef between 2001–2007. Ferran Adrià and Fernando Amat de Vinçon were also involved in this project. In June 2010 Camper participated at The Brandery fashion show in Barcelona.
Camper has partnered with the Emirates Team New Zealand Volvo Ocean Race Team for the 2011/12 race. The announcement was made 13 April 2010  and also includes sponsorship of the team for the 2013 America's Cup to be held in San Francisco, California and the associated Louis Vuitton Cup as well as the TP 52 Med Cup
- Ron Lieber , "Fast Company" April 2001
- Travel.nytimes.com, New York Times, May 2005 – Barcelona: Casa Camper
- La Vanguardia, 22/06/2010, The Brandery cumple un año con nota y un futuro prometedor a pesar de la crisis (Spanish)
- "Camper in the Volvo Ocean Race". Retrieved 21 April 2012.
- "Team New Zealand". Retrieved 21 April 2012.